Infrastructure
· 9 checks — DNS, redirects, IPv6, crawlability, URL variants, and domain intelligence rolled into one auditable list.BRedirect Chain2 redirect(s), 414 ms totalREVIEW
https://ipsos.com
61 ms · HTTP/1.1
https://www.ipsos.com/
213 ms · HTTP/1.1
https://www.ipsos.com/en
140 ms · HTTP/1.1 FINAL
| # | URL | Status | Time | Protocol | Server |
|---|---|---|---|---|---|
| 1 | https://ipsos.com | 301 | 61 ms | HTTP/1.1 | cloudflare |
| 2 | https://www.ipsos.com/ | 301 | 213 ms | HTTP/1.1 | cloudflare |
| 3 | https://www.ipsos.com/en | 200 | 140 ms | HTTP/1.1 | cloudflare |
See the visual redirect chain in the HTTP Probe tab →
Each redirect adds latency. Try to minimize the chain to 1 hop.
Redirect chain — each hop adds latency; combine into one redirect where possible.
Source: Google Search Central / web.dev
CCrawlabilityActionrobots.txt present, sitemap with 0 URLsREVIEW
Search engines may not be able to parse the sitemap. Fix XML validation errors.
An unparseable sitemap is silently ignored by Google — the URLs it advertises are never queued for crawl.
Learn more ▾ ▴
Google's sitemap parser is strict about XML validity. A single unescaped `&` or unclosed tag invalidates the whole file. Run your sitemap through a validator (Search Console's Sitemaps report flags it) and fix the offending entry. Most generators escape correctly; mistakes usually come from manually-written entries.
Source: sitemaps.org / Google Search Central
An empty sitemap provides no value. Add <url> entries for your pages.
An empty sitemap signals 'no content to index' to Google — actively harmful versus having no sitemap at all.
Learn more ▾ ▴
Google compares URLs in the sitemap against URLs it has crawled. An empty sitemap on a site with thousands of pages signals abandonment. Either populate it correctly (most CMSes auto-generate) or delete the file and let Google crawl normally.
Source: Google Search Central / sitemaps.org
Add a 'Sitemap:' directive to robots.txt so search engines can discover your sitemap.
robots.txt omits Sitemap: directive — crawlers must fetch /sitemap.xml by convention; reliable but missing the explicit hint.
Source: sitemaps.org
<!DOCTYPE html>
<html lang="en" dir="ltr" class="karla-site-font merriweather-site-font ltr" prefix="og: https://ogp.me/ns#">
<head>
<meta charset="utf-8" />
<noscript><style>form.antibot * :not(.antibot-message) { display: none !important; }</style>
</noscript><link rel="preconnect" href="https://fonts.googleapis.com" />
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin="anonymous" />
<link href="https://fonts.googleapis.com/css2?family=Barlow+Semi+Condensed:ital,wght@0,400;0,500;0,600;0,700;1,400;1,500;1,600;1,700&family=Roboto+Condensed:wght@400;500;700&family=Noto+Sans+JP:wght@400;500;700&family=Noto+Sans+KR:wght@400;500;700&family=Noto+Sans+SC:wght@400;500;700&family=Noto+Sans+TC:wght@400;500;700&display=swap" rel="stylesheet" />
<meta name="description" content="Global leader in market research, Ipsos delivers reliable information and true understanding of Society, Markets and People. Our solutions use data from surveys, polls, social media or qualitative, and provide actionable insights into the experience and opinions of citizens, consumers, patients, customers, employees." />
<link rel="shortlink" href="https://www.ipsos.com/en" />
<meta name="referrer" content="no-referrer" />
<meta property="og:type" content="article" />
<meta property="og:url" content="https://www.ipsos.com/en/homepage" />
<meta property="og:title" content="Ipsos" />
<meta property="og:description" content="Ipsos | Global Market Research and Public Opinion specialist." />
<meta property="og:image" content="https://www.ipsos.com/themes/custom/ipsos/logo.svg" />
<meta name="MobileOptimized" content="width" />
<meta name="HandheldFriendly" content="true" />
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
<link rel="alternate" hreflang="x-default" href="https://www.ipsos.com/en" />
<link rel="alternate" hreflang="en" href="https://www.ipsos.com/en" />
<link rel="alternate" hreflang="sq-al" href="https://www.ipsos.com/sq-al" />
<link rel="alternate" hreflang="sq-xk" href="https://www.ipsos.com/sq-xk" />
<link rel="alternate" hreflang="sq-mk" href="https://www.ipsos.com/sq-mk" />
<link rel="alternate" hreflang="bs-ba" href="https://www.ipsos.com/bs-ba" />
<link rel="alternate" hreflang="bg-bg" href="https://www.ipsos.com/bg-bg" />
<link rel="alternate" hreflang="zh-cn" href="https://www.ipsos.com/zh-cn" />
<link rel="alternate" hreflang="hr-hr" href="https://www.ipsos.com/hr-hr" />
<link rel="alternate" hreflang="cs-cz" href="https://www.ipsos.com/cs-cz" />
<link rel="alternate" hreflang="da-dk" href="https://www.ipsos.com/da-dk" />
<link rel="alternate" hreflang="de-at" href="https://www.ipsos.com/de-at" />
<link rel="alternate" hreflang="de-de" href="https://www.ipsos.com/de-de" />
<link rel="alternate" hreflang="de-ch" href="https://www.ipsos.com/de-ch" />
<link rel="alternate" hreflang="nl-nl" href="https://www.ipsos.com/nl-nl" />
<link rel="alternate" hreflang="en-au" href="https://www.ipsos.com/en-au" />
<link rel="alternate" hreflang="en-bh" href="https://www.ipsos.com/en-bh" />
<link rel="alternate" hreflang="en-be" href="https://www.ipsos.com/en-be" />
<link rel="alternate" hreflang="fr-be" href="https://www.ipsos.com/en-be" />
<link rel="alternate" hreflang="nl-be" href="https://www.ipsos.com/en-be" />
<link rel="alternate" hreflang="en-ba" href="https://www.ipsos.com/en-ba" />
<link rel="alternate" hreflang="en-ca" href="https://www.ipsos.com/en-ca" />
<link rel="alternate" hreflang="en-cn" href="https://www.ipsos.com/en-cn" />
<link rel="alternate" hreflang="en-hr" href="https://www.ipsos.com/en-hr" />
<link rel="alternate" hreflang="en-dk" href="https://www.ipsos.com/en-dk" />
<link rel="alternate" hreflang="en-eg" href="https://www.ipsos.com/en-eg" />
<link rel="alternate" hreflang="en-gh" href="https://www.ipsos.com/en-gh" />
<link rel="alternate" hreflang="en-hk" href="https://www.ipsos.com/en-hk" />
<link rel="alternate" hreflang="en-in" href="https://www.ipsos.com/en-in" />
<link rel="alternate" hreflang="en-id" href="https://www.ipsos.com/en-id" />
<link rel="alternate" hreflang="en-ie" href="https://www.ipsos.com/en-ie" />
<link rel="alternate" hreflang="en-jo" href="https://www.ipsos.com/en-jo" />
<link rel="alternate" hreflang="en-ke" href="https://www.ipsos.com/en-ke" />
<link rel="alternate" hreflang="en-sa" href="https://www.ipsos.com/en-sa" />
<link rel="alternate" hreflang="en-kw" href="https://www.ipsos.com/en-kw" />
<link rel="alternate" hreflang="en-lb" href="https://www.ipsos.com/en-lb" />
<link rel="alternate" hreflang="en-my" href="https://www.ipsos.com/en-my" />
<link rel="alternate" hreflang="en-nl" href="https://www.ipsos.com/en-nl" />
<link rel="alternate" hreflang="en-nz" href="https://www.ipsos.com/en-nz" />
<link rel="alternate" hreflang="en-ng" href="https://www.ipsos.com/en-ng" />
<link rel="alternate" hreflang="en-pk" href="https://www.ipsos.com/en-pk" />
<link rel="alternate" hreflang="en-ph" href="https://www.ipsos.com/en-ph" />
<link rel="alternate" hreflang="en-pr" href="https://www.ipsos.com/en-pr" />
<link rel="alternate" hreflang="en-qa" href="https://www.ipsos.com/en-qa" />
<link rel="alternate" hreflang="en-ro" href="https://www.ipsos.com/en-ro" />
<link rel="alternate" hreflang="en-sg" href="https://www.ipsos.com/en-sg" />
<link rel="alternate" hreflang="en-si" href="https://www.ipsos.com/en-si" />
<link rel="alternate" hreflang="en-za" href="https://www.ipsos.com/en-za" />
<link rel="alternate" hreflang="en-ch" href="https://www.ipsos.com/en-ch" />
<link rel="alternate" hreflang="en-tw" href="https://www.ipsos.com/en-tw" />
<link rel="alternate" hreflang="en-tz" href="https://www.ipsos.com/en-tz" />
<link rel="alternate" hreflang="en-th" href="https://www.ipsos.com/en-th" />
<link rel="alternate" hreflang="en-ae" href="https://www.ipsos.com/en-ae" />
<link rel="alternate" hreflang="en-ug" href="https://www.ipsos.com/en-ug" />
<link rel="alternate" hreflang="en-gb" href="https://www.ipsos.com/en-uk" />
<link rel="alternate" hreflang="en-ua" href="https://www.ipsos.com/en-ua" />
<link rel="alternate" hreflang="en-us" href="https://www.ipsos.com/en-us" />
<link rel="alternate" hreflang="en-vn" href="https://www.ipsos.com/en-vn" />
<link rel="alternate" hreflang="en-zm" href="https://www.ipsos.com/en-zm" />
<link rel="alternate" hreflang="fr-dz" href="https://www.ipsos.com/fr-dz" />
<link rel="alternate" hreflang="fr-ca" href="https://www.ipsos.com/fr-ca" />
<link rel="alternate" hreflang="fr-fr" href="https://www.ipsos.com/fr-fr" />
<link rel="alternate" hreflang="fr-ma" href="https://www.ipsos.com/fr-ma" />
<link rel="alternate" hreflang="fr-tn" href="https://www.ipsos.com/fr-tn" />
<link rel="alternate" hreflang="hu-hu" href="https://www.ipsos.com/hu-hu" />
<link rel="alternate" hreflang="he-il" href="https://www.ipsos.com/he-il" />
<link rel="alternate" hreflang="it-it" href="https://www.ipsos.com/it-it" />
<link rel="alternate" hreflang="ja-jp" href="https://www.ipsos.com/ja-jp" />
<link rel="alternate" hreflang="kk-kz" href="https://www.ipsos.com/kk-kz" />
<link rel="alternate" hreflang="ko-kr" href="https://www.ipsos.com/ko-kr" />
<link rel="alternate" hreflang="mk-mk" href="https://www.ipsos.com/mk-mk" />
<link rel="alternate" hreflang="sr-me" href="https://www.ipsos.com/sr-me" />
<link rel="alternate" hreflang="nb-no" href="https://www.ipsos.com/nb-no" />
<link rel="alternate" hreflang="pl-pl" href="https://www.ipsos.com/pl-pl" />
<link rel="alternate" hreflang="pt-mz" href="https://www.ipsos.com/pt-mz" />
<link rel="alternate" hreflang="pt-pt" href="https://www.ipsos.com/pt-pt" />
<link rel="alternate" hreflang="pt-br" href="https://www.ipsos.com/pt-br" />
<link rel="alternate" hreflang="ro-ro" href="https://www.ipsos.com/ro-ro" />
<link rel="alternate" hreflang="ru-kz" href="https://www.ipsos.com/ru-kz" />
<link rel="alternate" hreflang="ru-ru" href="https://www.ipsos.com/ru-ru" />
<link rel="alternate" hreflang="sr-xk" href="https://www.ipsos.com/sr-xk" />
<link rel="alternate" hreflang="sr-rs" href="https://www.ipsos.com/sr-rs" />
<link rel="alternate" hreflang="sk-sk" href="https://www.ipsos.com/sk-sk" />
<link rel="alternate" hreflang="sl-si" href="https://www.ipsos.com/sl-si" />
<link rel="alternate" hreflang="es-ar" href="https://www.ipsos.com/es-ar" />
<link rel="alternate" hreflang="es-bo" href="https://www.ipsos.com/es-bo" />
<link rel="alternate" hreflang="es-cl" href="https://www.ipsos.com/es-cl" />
<link rel="alternate" hreflang="es-co" href="https://www.ipsos.com/es-co" />
<link rel="alternate" hreflang="es-cr" href="https://www.ipsos.com/es-cr" />
<link rel="alternate" hreflang="es-do" href="https://www.ipsos.com/es-do" />
<link rel="alternate" hreflang="es-ec" href="https://www.ipsos.com/es-ec" />
<link rel="alternate" hreflang="es-sv" href="https://www.ipsos.com/es-sv" />
<link rel="alternate" hreflang="es-gt" href="https://www.ipsos.com/es-gt" />
<link rel="alternate" hreflang="es-mx" href="https://www.ipsos.com/es-mx" />
<link rel="alternate" hreflang="es-pa" href="https://www.ipsos.com/es-pa" />
<link rel="alternate" hreflang="es-pe" href="https://www.ipsos.com/es-pe" />
<link rel="alternate" hreflang="es-es" href="https://www.ipsos.com/es-es" />
<link rel="alternate" hreflang="es-ve" href="https://www.ipsos.com/es-ve" />
<link rel="alternate" hreflang="sv-se" href="https://www.ipsos.com/sv-se" />
<link rel="alternate" hreflang="tr-tr" href="https://www.ipsos.com/tr-tr" />
<link rel="alternate" hreflang="uk-ua" href="https://www.ipsos.com/ua-ua" />
<link rel="icon" href="/sites/ipsos/themes/custom/ipsos/favicon.ico" type="image/vnd.microsoft.icon" />
<link rel="canonical" href="https://www.ipsos.com/en" />
<script>
dataLayer = [{
'env_work': "prod",
'env_language': "EN",
'env_country': "EN",
'page_cat1': "Homepage",
'page_template': "Homepage",
'env_channel': "Desktop",
'cookieGA': (typeof cookieGA !== "undefined") ? cookieGA : ''
}];
(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});v
BTLS Certificate Expiry & Recommendations57 days until leaf cert expires — 3 issues to addressREVIEW
Certificate validity
Recommended actions
- Enable HSTS: Strict-Transport-Security: max-age=31536000; includeSubDomains
- Enable DNSSEC on your domain for DNS spoofing protection
- Enable OCSP stapling on your TLS server to remove a CA roundtrip and protect user privacy
BCDN & DeliveryCloudflareREVIEW
A+DNS Records2 A records, 101 ms lookupPASS
| A | 104.18.17.121, 104.18.16.121 |
| AAAA | 2606:4700::6812:1079, 2606:4700::6812:1179 |
| CNAME | — |
| NS | iris.ns.cloudflare.com, randy.ns.cloudflare.com |
| MX | 10 mxb-00322403.gslb.pphosted.com 10 mxa-00322403.gslb.pphosted.com |
| TXT | 00w787mm3ksyxdmvmkkq664sk8blxbly t793hbf8okhj5boolm2rolkvl8 DirectFedPassiveSignInUri=https://login.microsoftonline.com/1092197f-937b-439b-a... jxkgxzp1f86cpvq2vn63dfh12kb9sdb7 nfhs5ljlrzkrt2jd6c6mqg2dl3ld9r2f dz6v4lpkhq2nz7vs2g7k6lvn8qs7v1hy 9sar24ttrvrvadh04h7o2um01g piTZfI2372xcjyhekM4FUNBD32uY3kxCKv4dgZRXmgoW1/4PPkgAwKB0FcCP1bJD229j4j+XHK1+B359... ca3-4c3ad7c8239343c196d732f63d8fe23a f2w6q0pd3443knggbvh50lqj3zbhjf2h anthropic-domain-verification-016m0h=KVp64q8rLboXOeFEgd8ZsmLmv 3gplc46bmdn49b3dz4b55cy4m6wvjvl8 atlassian-domain-verification=108jra5Nm43sSluI4XvLofj59uEP7752ktXVSrlXNXt6no6Dez... w6chf1g2jj3cnzgl89fy8ztjbr8hh2l1 r3sk3jttgxfzyjvth70zygxv0xjtl2tp b5g93f3q14l6n0xhvtszj3b6mx8z2fcf 1nwwzqcvltdj6mpjkclvh2g6yd33jdl3 vymyt86mdlvv29zhyvnxs7bndp1q8rs4 mc-domain-verification=(UUID) figma-domain-verification=ccf3c4cd6ce20388a315166374924e8c9423e18950e13be2f59e70... 0bpyl1qsyxvdzlmcb29cydk2zl9bwb39 google-site-verification=FX9klVYeiT6bKQv2QvrH1xKukRIkz_t9Oo4lC8c9Nbs atlassian-domain-verification=vatYP0V1xKswvPvcGUbY6nLJGWq2fxRJHdhwgcCPo3aJK4QLEn... b0m08n0dbjl0ehhfmuh7jjmvfm _mumiizvt66vm74thhfwss96owz0e8bb docusign=1880deaa-da99-49b1-8259-81cf3693db57 google-site-verification=SpG8AB7jiwCDdpr9HIBAAfTmefZeP05lyqM5Kj9YtkA k86fz18fbf5pnw104gdys7zkpq99xz7m h44y51gb687g14j78sjkgbgn27lwz5xk zoho-verification=zb09133943.zmverify.zoho.eu MS=ms42235156 zoho-verification=zb41913388.zmverify.zoho.eu qtq5jrsu0uc8slpt0llcvl90aq 24hkgdyr86xdnf6vm330hvb3yn7pw65r SPF v=spf1 include:spf-00322403.pphosted.com include:e19ezl49dr.powerspf.com -all _su14332l1fq1agolw7sq4trn5mt4ijx apple-domain-verification=wBpKo7tQc7VM6XI4 9ahnssmktbsa0nmg5em6rg3c19 _globalsign-domain-verification=TaiKpECIKUi0jTJNS0HSr0fFrMJ0ccIDMsS241Pp8U A1932C14E0NDIyMDk4Mw2#!0l7xos7n7onvv7sk77yh google-site-verification=zeC5pey-RdyHhSXp-2JkKjK2e-siE-G7uwTZW6I8Nhs cl4s8g2k7bw5mszvrn2j83rvf6ps5xsd apple-domain-verification=0PdDMbU4k3h34U8A mongodb-site-verification=WdXEamqSS0zS7VP6S8Zsc8nPC0d0wl4k r6kyf4t5lk3pccrw3jgz59cq9k5042f0 docker-verification=79e39bcd-ccf3-4100-bacd-f8b88d50297c kecu47v0n1een8gct4klnmj0lr t2p1z64sv9sb066lmjmnzcyjqq0jgttt _si127jbwxzsr1u70dsleaqldcateu0t l5vwb1t7smwfj95gch249xq1yhc4ktsw openai-domain-verification=dv-d6PjUBO3wJj9ECkwQVeU8Wdb workplace-domain-verification=6yiFIjjTxW57TC79Zwlm3fOnkk9Atc amazonses:uVQuML8lIAdaFMEeehTOLtMM1D36fT07MHwY0MtBIZc= |
| CAA | Lookup not available with standard resolver |
CAA record lookup requires a specialized DNS resolver. This check will be available in a future update.
Informational: CAA (Certification Authority Authorization) records weren't checked in this scan.
A+IPv6 ReadinessIPv6 reachable (17 ms)PASS
A+URL Variantswww/non-www, trailing slash, HTTP→HTTPSPASS
www / non-www
Preferred variant: non-www
HTTP → HTTPS
Consistent
ADomain Intelligenceipsos.com — via InterNetX GmbH, 28 years, 3 months oldPASS
EXPIRED
May 26, 2026
57 days
Issued by Google Trust Services
28 years, 3 months
Registered May 27, 1998
Not enabled
Protects against DNS spoofing
Unknown
2606:4700::6812:1079
InterNetX GmbH
Expiry timeline
Recommended actions
- Domain has EXPIRED — renew immediately to avoid total site outage
- Enable DNSSEC to protect visitors from DNS spoofing
- Enable registrar lock (clientTransferProhibited) to block unauthorized domain transfers
Consider enabling auto-renewal to prevent accidental expiration.
Domain expiry approaching — renew immediately and ensure auto-renew + alerting are configured.
Source: ICANN renewal policy
DNSSEC protects against DNS spoofing attacks. While not required, enabling DNSSEC adds an additional layer of security. Contact your DNS provider to enable it.
Without DNSSEC, an attacker who can poison your DNS can hijack your domain — and SSL certs alone don't stop them.
Learn more ▾ ▴
DNSSEC adds cryptographic signatures to DNS records, preventing forged responses from poisoning resolver caches. Without it, an attacker who controls the network path can redirect your domain to a malicious server before any HTTPS handshake happens. Most modern registrars (Cloudflare, Google Domains, Route 53) enable it with one toggle.
Source: ICANN / RFC 4033
The domain can be transferred without an unlock step. Enable registrar lock (clientTransferProhibited) in your registrar's control panel to protect against unauthorized or accidental transfers.
Without registrar lock, an attacker who phishes your registrar credentials can transfer the domain in minutes — total brand hijack.
Learn more ▾ ▴
Registrar lock (clientTransferProhibited, clientUpdateProhibited, clientDeleteProhibited) requires extra verification before any transfer/update/delete. Every major registrar offers it free. Combined with 2FA on your registrar account, it's the strongest defense against domain hijacking.
Source: ICANN / domain-security best practice