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https://ipsos.com

Performance

· 17 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.
SCORE
70
GRADE
C
FIX
6
REVIEW
1
PASS
8
INFO
2

Performance-focused optimization plan with CWV assessment, top offenders, and time estimates

Mobile Desktop
32
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
89
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
81
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

6.16 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

34.52 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

1.15 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

12.36 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

34.52 s

Page Load Progression

375 ms
750 ms
1.1 s
1.5 s
1.9 s
2.2 s
2.6 s
3.0 s
Checks
17
8 PASS 1 REVIEW 6 FIX
F
Page Weight Budget
Action
5.6 MB transferred, 49 requests
FIX
5.6 MB transferred, 49 requests
Critical::
Page weighs 9.1 MB (5.6 MB transferred)
Warning::
Images are 4.0 MB — compress or use modern formats
Convert images to WebP/AVIF and resize to display dimensions to reduce transfer size.
Got: 4.0 MB
Warning::
JavaScript is 1.1 MB — consider code splitting or lazy loading
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
Got: 1.1 MB
Info::
CSS is 387 KB — consider purging unused styles
Remove unused CSS rules with tools like PurgeCSS to reduce stylesheet size.
Got: 387 KB
Info::
49 HTTP requests
Info::
Estimated 1.2 g CO2 per page load
5.6 MB / 2.4 MB budget
5.6 MB transferred
49 requests
1.2 g CO2 per page load
Images 4.0 MiB 72%
JavaScript 1.1 MiB 19%
CSS 387.4 KiB 7%
Fonts 136.5 KiB 2%
HTML 11.9 KiB 0%
Other 2.5 KiB 0%
Other 1.6 KiB 0%
Other 1.1 KiB 0%
0 2.4 MB 4.9 MB
Over budget

Convert images to WebP/AVIF and resize to display dimensions to reduce transfer size.

Why this matters

Image bandwidth is high — modern formats (WebP/AVIF) and resizing typically cut it 50%+.

Source: web.dev

Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.

Why this matters

JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.

Source: web.dev

Remove unused CSS rules with tools like PurgeCSS to reduce stylesheet size.

Why this matters

CSS bundle is large — purge unused styles (PurgeCSS, Tailwind JIT) to reduce CSS payload.

Source: web.dev

D
Third-Party Impact
Action
100% third-party, 0 ms blocking
FIX
100% third-party, 0 ms blocking
Warning::
Third-party code accounts for 100% of page weight (5.6 MiB of 5.6 MiB)
Info::
Third-party blocking time is low (0 ms)
100%
First-party Third-party
F
JS Execution Cost
Action
3873ms total JS execution
FIX
3873ms total JS execution
Warning::
https://www.ipsos.com/en-us: 811ms CPU time
Warning::
https://choices.consentframework.com/js/pa/46244/c...: 573ms CPU time
Warning::
Unattributable: 566ms CPU time
Warning::
https://www.ipsos.com/sites/default/files/js/js_np...: 366ms CPU time
Warning::
https://www.ipsos.com/cdn-cgi/challenge-platform/s...: 340ms CPU time
Warning::
Third-party scripts: 3873ms (100% of total)

Main Thread Breakdown

Script Evaluation 49% Style & Layout 19% Other 15% Script Parsing & Compilation 9%
ScriptTotalScriptingParse/CompileParty
https://www.ipsos.com/en-us811ms45ms3ms3rd
https://choices.consentframework.com/js/pa/46244/c/1O0Ql/cmp573ms435ms63ms3rd
Unattributable566ms27ms0ms3rd
https://www.ipsos.com/sites/default/files/js/js_npFedVWVNmQAFPeamnYjmV9AInxl8QnomCU33bX5jhg.js?scope=footer&delta=0&language=en-us&theme=ipsos&include=eJxtylEOwjAMA9ALbfRIUZZ5JWqbTGnHBKcHIfbHjy09e2Epvm0qIMPZiW0lPGCjp2_RiUWNgzaPNokH0hrHzvXGx3DxtlcMTDhI3IuCvqRsgvQPJ92CGyjQ9YVIajom3bv3lKsvXOc-nlUtX-ieK2hwpsbGGfEbelUp9Mn1os8hCoYTLKshtcPkXtRm8RVvB4lcFA366ms210ms37ms3rd
https://www.ipsos.com/cdn-cgi/challenge-platform/scripts/jsd/main.js340ms326ms3ms3rd
https://www.googletagmanager.com/gtag/js?id=G-SQVZ1SDGC0&cx=c&gtm=4e64h1266ms202ms62ms3rd
https://www.googletagmanager.com/gtm.js?id=GTM-NZ2K4ZR232ms174ms48ms3rd
https://www.googletagmanager.com/gtag/js?id=G-X263VWZR69&cx=c&gtm=4e64h1213ms159ms52ms3rd
https://www.googletagmanager.com/gtag/js?id=AW-1070074081&cx=c&gtm=4e64h1183ms136ms46ms3rd
https://www.googletagmanager.com/gtag/js?id=AW-17811859262&cx=c&gtm=4e64h1168ms125ms43ms3rd

Showing top 10 of 12 scripts

D
JS Bundles
Action
12 scripts, 451 KB unused
FIX
12 scripts, 451 KB unused
Warning::
https://www.ipsos.com/sites/default/files/js/js_np...: 76 KB unused (65%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtag/js?id=G-SQVZ...: 70 KB unused (41%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtag/js?id=G-X263...: 69 KB unused (41%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-NZ2...: 67 KB unused (41%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtag/js?id=AW-107...: 65 KB unused (45%)
Consider code splitting or tree shaking to reduce unused code.
Info::
Total unused JavaScript: 451 KB
451 KB unused JavaScript

Downloaded but never executed on this page.

ScriptSizeUnusedMinifiedParty
https://www.ipsos.com/sites/default/files/js/js_npFedVWVNmQAFPeamnYjmV9AInxl8QnomCU33bX5jhg.js?scope=footer&delta=0&language=en-us&theme=ipsos&include=eJxtylEOwjAMA9ALbfRIUZZ5JWqbTGnHBKcHIfbHjy09e2Epvm0qIMPZiW0lPGCjp2_RiUWNgzaPNokH0hrHzvXGx3DxtlcMTDhI3IuCvqRsgvQPJ92CGyjQ9YVIajom3bv3lKsvXOc-nlUtX-ieK2hwpsbGGfEbelUp9Mn1os8hCoYTLKshtcPkXtRm8RVvB4lcFA117 KB76 KB (65%)✓3rd
https://www.googletagmanager.com/gtag/js?id=G-SQVZ1SDGC0&cx=c&gtm=4e64h1173 KB70 KB (41%)✓3rd
https://www.googletagmanager.com/gtag/js?id=G-X263VWZR69&cx=c&gtm=4e64h1169 KB69 KB (41%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-NZ2K4ZR162 KB67 KB (41%)✓3rd
https://www.googletagmanager.com/gtag/js?id=AW-1070074081&cx=c&gtm=4e64h1145 KB65 KB (45%)✓3rd
https://www.googletagmanager.com/gtag/js?id=AW-17811859262&cx=c&gtm=4e64h1144 KB64 KB (45%)✓3rd
https://choices.consentframework.com/js/pa/46244/c/1O0Ql/cmp166 KB41 KB (25%)✓3rd
https://munchkin.marketo.net/munchkin.js1 KB—✓3rd
https://www.ipsos.com/sites/default/files/js/js_ICUbMr5mOxHTOeS39tp9YZtwH2Tn5XgzY7RzKPXwke8.js?scope=footer&delta=2&language=en-us&theme=ipsos&include=eJxtylEOwjAMA9ALbfRIUZZ5JWqbTGnHBKcHIfbHjy09e2Epvm0qIMPZiW0lPGCjp2_RiUWNgzaPNokH0hrHzvXGx3DxtlcMTDhI3IuCvqRsgvQPJ92CGyjQ9YVIajom3bv3lKsvXOc-nlUtX-ieK2hwpsbGGfEbelUp9Mn1os8hCoYTLKshtcPkXtRm8RVvB4lcFA0 KB—✓3rd
https://static.cloudflareinsights.com/beacon.min.js/v8c78df7c7c0f484497ecbca7046644da177152312451611 KB—✓3rd

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

F
Page Weight Inventory
Action
49 resources · 5.6 MB · 451 KB savings available
FIX
49 resources · 5.6 MB · 451 KB savings available
Warning::
Page weight 4.6 MB over 1MB target
Got: 5.6 MB Expected: ≤ 1 MB
Info::
~451 KB of savings available
Warning::
48 third-party resources (100% of weight)
Info::
3 resources over 200KB
49 resources · 5.6 MiB · 48 third-party 4.6 MiB over 1MB target
Image 72% · 4.0 MiB
JavaScript 19% · 1.1 MiB
CSS 7% · 387.4 KiB
Font 2% · 136.5 KiB
Document 0% · 12.6 KiB
Other 0% · 4.0 KiB

~450.9 KiB of savings available

Remove unused JavaScript: 450.9 KiB
F
HTTP Caching
Action
No cache headers
FIX
No cache headers
Warning::
No Cache-Control header found
Browsers will use heuristic caching, which can be unpredictable. Set explicit cache headers.

No Cache-Control header

Adding a Cache-Control header can significantly improve repeat-visit performance.

B
Image Optimization
12 images, 0 KB saveable
REVIEW
12 images, 0 KB saveable
Warning::
https://www.ipsos.com/sites/ipsos/themes/custom/ip... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
12 images 4.0 MB
0 oversized -0 KB
10 legacy format
1 missing dimensions CLS risk

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

A+
Text Compression
All text resources are compressed
PASS
All text resources are compressed
Info::
All text resources are compressed
All text resources are properly compressed.
A+
Font Loading
7 fonts (137 KB)
PASS
7 fonts (137 KB)
Info::
7 font(s) use font-display: swap (FOUT risk but functional)

Web fonts

7

137 KB total

Render-blocking

0

of 7

Dominant font-display

swap

Most common across fonts

Font loading timeline
Transfer FOIT (block) FOUT (swap)
0 ms 2.0 s 4.0 s 6.0 s 8.0 s 10.0 s 12.0 s 14.0 s 16.0 s 18.0 s 20.0 s 22.0 s 24.0 s 26.0 s 28.0 s 30.0 s 32.0 s 34.0 s 36.0 s FCP 6.2 s LCP 34.5 shttps://fonts.gstatic.com/s/barlowsemicondensed/v16/wlpvgxjLBV1hqnzfr-F8sEYMB0Yybp0mudRXeIqqKkkogw.woff2wlpvgxjLBV1hqnzfr-F8sEY... https://fonts.gstatic.com/s/barlowsemicondensed/v16/wlpvgxjLBV1hqnzfr-F8sEYMB0Yybp0mudRXeIqqKkkogw.woff2 — 15.3 KiB — 54 ms — font-display: swaphttps://www.ipsos.com/sites/ipsos/themes/custom/ipsos/html2025/build/fonts/ipsos-icons/ipsos-icons.woff2?1768837711ipsos-icons.woff2 https://www.ipsos.com/sites/ipsos/themes/custom/ipsos/html2025/build/fonts/ipsos-icons/ipsos-icons.woff2?1768837711 — 5.2 KiB — 32 ms — font-display: swaphttps://fonts.gstatic.com/s/barlowsemicondensed/v16/wlpigxjLBV1hqnzfr-F8sEYMB0Yybp0mudRfp66_B2slqZ6GfQ.woff2wlpigxjLBV1hqnzfr-F8sEY... https://fonts.gstatic.com/s/barlowsemicondensed/v16/wlpigxjLBV1hqnzfr-F8sEYMB0Yybp0mudRfp66_B2slqZ6GfQ.woff2 — 15.6 KiB — 54 ms — font-display: swaphttps://fonts.gstatic.com/s/barlowsemicondensed/v16/wlpigxjLBV1hqnzfr-F8sEYMB0Yybp0mudRfw6-_B2slqZ6GfQ.woff2wlpigxjLBV1hqnzfr-F8sEY... https://fonts.gstatic.com/s/barlowsemicondensed/v16/wlpigxjLBV1hqnzfr-F8sEYMB0Yybp0mudRfw6-_B2slqZ6GfQ.woff2 — 15.4 KiB — 38 ms — font-display: swaphttps://fonts.gstatic.com/s/barlowsemicondensed/v16/wlpigxjLBV1hqnzfr-F8sEYMB0Yybp0mudRfi6m_B2slqZ6GfQ.woff2wlpigxjLBV1hqnzfr-F8sEY... https://fonts.gstatic.com/s/barlowsemicondensed/v16/wlpigxjLBV1hqnzfr-F8sEYMB0Yybp0mudRfi6m_B2slqZ6GfQ.woff2 — 15.4 KiB — 44 ms — font-display: swaphttps://fonts.gstatic.com/s/robotocondensed/v31/ieVl2ZhZI2eCN5jzbjEETS9weq8-19K7DQk6YvM.woff2ieVl2ZhZI2eCN5jzbjEETS9... https://fonts.gstatic.com/s/robotocondensed/v31/ieVl2ZhZI2eCN5jzbjEETS9weq8-19K7DQk6YvM.woff2 — 45.0 KiB — 28 ms — font-display: swaphttps://fonts.gstatic.com/s/notosansjp/v56/-F62fjtqLzI2JPCgQBnw7HFYwQgP-FVthw.woff2-F62fjtqLzI2JPCgQBnw7HF... https://fonts.gstatic.com/s/notosansjp/v56/-F62fjtqLzI2JPCgQBnw7HFYwQgP-FVthw.woff2 — 24.4 KiB — 26 ms — font-display: swap
wlpvgxjLBV1hqnzfr-F8sEY... woff2 swap
Size 15 KB
Load time 54 ms
Start 738 ms
Risk FOUT — text flashes from fallback to web font
ipsos-icons.woff2 woff2 swap
Size 5 KB
Load time 32 ms
Start 738 ms
Risk FOUT — text flashes from fallback to web font
wlpigxjLBV1hqnzfr-F8sEY... woff2 swap
Size 16 KB
Load time 54 ms
Start 738 ms
Risk FOUT — text flashes from fallback to web font
wlpigxjLBV1hqnzfr-F8sEY... woff2 swap
Size 15 KB
Load time 38 ms
Start 738 ms
Risk FOUT — text flashes from fallback to web font
wlpigxjLBV1hqnzfr-F8sEY... woff2 swap
Size 15 KB
Load time 44 ms
Start 739 ms
Risk FOUT — text flashes from fallback to web font
ieVl2ZhZI2eCN5jzbjEETS9... woff2 swap
Size 45 KB
Load time 28 ms
Start 820 ms
Risk FOUT — text flashes from fallback to web font
-F62fjtqLzI2JPCgQBnw7HF... woff2 swap
Size 24 KB
Load time 26 ms
Start 860 ms
Risk FOUT — text flashes from fallback to web font
Optimization checklist
  • Preload critical fonts (priority=high)
  • Use woff2 format for all fonts
  • Set font-display to swap, optional, or fallback
  • Subset large fonts (≤100 KB each)
A+
Resource Caching
All resources properly cached
PASS
All resources properly cached
Info::
No caching issues found
All static resources have appropriate caching headers.
A+
Critical Rendering Path
No render-blocking resources
PASS
No render-blocking resources
Info::
No render-blocking resources detected
A+
Resource Hints
2 hints, 0 missing preconnects
PASS
2 hints, 0 missing preconnects
Info::
Page uses 2 resource hint(s)

Current Resource Hints

preconnect
2
preload
—
dns-prefetch
—
prefetch
—

2 resource hints configured

A+
Render-Blocking Resources
No render-blocking resources detected
PASS
No render-blocking resources detected
Info::
No render-blocking resources detected in <head>
A+
Third-Party Resources
No third-party resources detected
PASS
No third-party resources detected
A+
Green Hosting
Whether the site is served from green-energy infrastructure
PASS

Green Hosting

This site is hosted on green energy infrastructure

Provider: Cloudflare

Network Waterfall
49 requests over 1954ms
INFO
0 ms 2.0 s 4.0 s 6.0 s 8.0 s 10.0 s 12.0 s 14.0 s 16.0 s 18.0 s 20.0 s 22.0 s 24.0 s 26.0 s 28.0 s 30.0 s 32.0 s 34.0 s 36.0 s FCP 6.2 s LCP 34.5 shttps://ipsos.com// https://ipsos.com/ — 301 — 93 B — 63 ms — h2https://www.ipsos.com/www.ipsos.com/ https://www.ipsos.com/ — 301 — 786 B — 205 ms — h2https://www.ipsos.com/en-uswww.ipsos.com/en-us https://www.ipsos.com/en-us — 200 — 11.9 KiB — 52 ms — h2https://fonts.googleapis.com/css2?family=Barlow+Semi+Condensed:ital,wght@0,400;0,500;0,600;0,700;1,400;1,500;1,600;1,700&family=Roboto+Condensed:wght@400;500;700&family=Noto+Sans+JP:wght@400;500;700&family=Noto+Sans+KR:wght@400;500;700&family=Noto+Sans+SC:wght@400;500;700&family=Noto+Sans+TC:wght@400;500;700&display=swapfonts.googleapis.com/css2?family=Ba... https://fonts.googleapis.com/css2?family=Barlow+Semi+Condensed:ital,wght@0,400;0,500;0,600;0,700;1,400;1,500;1,600;1,700&family=Roboto+Condensed:wght@400;500;700&family=Noto+Sans+JP:wght@400;500;700&family=Noto+Sans+KR:wght@400;500;700&family=Noto+Sans+SC:wght@400;500;700&family=Noto+Sans+TC:wght@400;500;700&display=swap — 200 — 346.6 KiB — 204 ms — h2https://www.ipsos.com/sites/default/files/css/css_lQoUQWrgX-UNfH7xY5mq6_kxbdp7uXrDBigDAcurq9I.css?delta=0&language=en-us&theme=ipsos&include=eJxtzUEKxCAMBdAL2XokifZjZVITErPo7QuFYTazfZvXxJAPCyXeKZY0uZSxkBCliXwGykuDZkP-h6WSIQ118dxZKvHm6-Yxe1Iy6kZ6-rf4yR5To_LwE0fy2xeuXMnxAF7_OU8www.ipsos.com/sites/default/files/c... https://www.ipsos.com/sites/default/files/css/css_lQoUQWrgX-UNfH7xY5mq6_kxbdp7uXrDBigDAcurq9I.css?delta=0&language=en-us&theme=ipsos&include=eJxtzUEKxCAMBdAL2XokifZjZVITErPo7QuFYTazfZvXxJAPCyXeKZY0uZSxkBCliXwGykuDZkP-h6WSIQ118dxZKvHm6-Yxe1Iy6kZ6-rf4yR5To_LwE0fy2xeuXMnxAF7_OU8 — 200 — 4.5 KiB — 33 ms — h2https://www.ipsos.com/sites/default/files/css/css_uhIUcN13-OV8OUrpkqQqpdF2fOXEZOjY7kRuiEfyFgE.css?delta=1&language=en-us&theme=ipsos&include=eJxtzUEKxCAMBdAL2XokifZjZVITErPo7QuFYTazfZvXxJAPCyXeKZY0uZSxkBCliXwGykuDZkP-h6WSIQ118dxZKvHm6-Yxe1Iy6kZ6-rf4yR5To_LwE0fy2xeuXMnxAF7_OU8www.ipsos.com/sites/default/files/c... https://www.ipsos.com/sites/default/files/css/css_uhIUcN13-OV8OUrpkqQqpdF2fOXEZOjY7kRuiEfyFgE.css?delta=1&language=en-us&theme=ipsos&include=eJxtzUEKxCAMBdAL2XokifZjZVITErPo7QuFYTazfZvXxJAPCyXeKZY0uZSxkBCliXwGykuDZkP-h6WSIQ118dxZKvHm6-Yxe1Iy6kZ6-rf4yR5To_LwE0fy2xeuXMnxAF7_OU8 — 200 — 36.3 KiB — 37 ms — h2https://www.ipsos.com/sites/ipsos/themes/custom/ipsos/html2025/build/images/misc/logo.svgwww.ipsos.com/sites/ipsos/themes/cu... https://www.ipsos.com/sites/ipsos/themes/custom/ipsos/html2025/build/images/misc/logo.svg — 200 — 3.5 KiB — 56 ms — 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https://www.ipsos.com/cdn-cgi/challenge-platform/h/b/scripts/jsd/0b8fb825cb67/main.js? — 200 — 12.4 KiB — 24 ms — h2https://cache.consentframework.com/js/pa/46244/c/1O0Ql/stubcache.consentframework.com/js/pa/46... https://cache.consentframework.com/js/pa/46244/c/1O0Ql/stub — 200 — 2.5 KiB — 216 ms — h2https://www.googletagmanager.com/gtag/js?id=AW-1070074081&cx=c&gtm=4e64h1www.googletagmanager.com/gtag/js?id... https://www.googletagmanager.com/gtag/js?id=AW-1070074081&cx=c&gtm=4e64h1 — 200 — 144.9 KiB — 66 ms — h2https://www.googletagmanager.com/gtag/js?id=G-SQVZ1SDGC0&cx=c&gtm=4e64h1www.googletagmanager.com/gtag/js?id... https://www.googletagmanager.com/gtag/js?id=G-SQVZ1SDGC0&cx=c&gtm=4e64h1 — 200 — 173.1 KiB — 48 ms — h2https://www.googletagmanager.com/gtag/js?id=AW-17811859262&cx=c&gtm=4e64h1www.googletagmanager.com/gtag/js?id... https://www.googletagmanager.com/gtag/js?id=AW-17811859262&cx=c&gtm=4e64h1 — 200 — 143.6 KiB — 75 ms — h2https://www.googletagmanager.com/gtag/js?id=G-X263VWZR69&cx=c&gtm=4e64h1www.googletagmanager.com/gtag/js?id... https://www.googletagmanager.com/gtag/js?id=G-X263VWZR69&cx=c&gtm=4e64h1 — 200 — 168.8 KiB — 74 ms — h2https://www.ipsos.com/cdn-cgi/rum?www.ipsos.com/cdn-cgi/rum? https://www.ipsos.com/cdn-cgi/rum? — 204 — 149 B — 25 ms — h2https://www.ipsos.com/sites/ipsos/themes/custom/ipsos/favicon.icowww.ipsos.com/sites/ipsos/themes/cu... https://www.ipsos.com/sites/ipsos/themes/custom/ipsos/favicon.ico — 200 — 382 B — 38 ms — h2https://www.ipsos.com/cdn-cgi/challenge-platform/h/b/jsd/oneshot/0b8fb825cb67/0.7989566937318935:1776802399:zTKHR5rhRQnoOcPGrKEmCIpeWlJ-83Z6Gei8kRIaJDY/9eff4a48cc5f22abwww.ipsos.com/cdn-cgi/challenge-pla... https://www.ipsos.com/cdn-cgi/challenge-platform/h/b/jsd/oneshot/0b8fb825cb67/0.7989566937318935:1776802399:zTKHR5rhRQnoOcPGrKEmCIpeWlJ-83Z6Gei8kRIaJDY/9eff4a48cc5f22ab — 200 — 977 B — 42 ms — h2https://choices.consentframework.com/js/pa/46244/c/1O0Ql/cmpchoices.consentframework.com/js/pa/... https://choices.consentframework.com/js/pa/46244/c/1O0Ql/cmp — 200 — 165.7 KiB — 373 ms — h2https://www.ipsos.com/sites/default/files/styles/hp_listing/public/2024-07/WTF%20Creativity%20cover%20image.jpg?itok=-GyZujf2www.ipsos.com/sites/default/files/s... https://www.ipsos.com/sites/default/files/styles/hp_listing/public/2024-07/WTF%20Creativity%20cover%20image.jpg?itok=-GyZujf2 — 200 — 14.9 KiB — 31 ms — h2https://api.consentframework.com/api/v1/public/consent-stringapi.consentframework.com/api/v1/pub... https://api.consentframework.com/api/v1/public/consent-string — 200 — 614 B — 128 ms — http/1.1https://region1.google-analytics.com/g/collect?v=2&tid=G-SQVZ1SDGC0&gtm=45je64h1v9239455274z879830045za20gzb79830045zd79830045&_p=1776804932241&gcs=G100&gcd=13q3q3q2q5l1&npa=1&dma_cps=-&dma=1&tcfd=10001&gdid=dOWE1OT&are=1&cid=886165262.1776804933&frm=0&pscdl=denied&rcb=14&sr=412x823&uaa=&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=moto%20g%20power%20(2022)&uamb=1&uap=Android&uapv=11.0&uaw=0&ul=en-us&_s=1&tag_exp=0~115938465~115938469~117266401~117884344&sid=1776804932&sct=1&seg=0&dl=https%3A%2F%2Fwww.ipsos.com%2Fen-us&dt=Ipsos%20%7C%20Global%20Market%20Research%20and%20Public%20Opinion%20Specialist&_tu=CA&en=page_view&_fv=1&_nsi=1&_ss=1&ep.anonymize_ip=true&tfd=1672region1.google-analytics.com/g/coll... https://region1.google-analytics.com/g/collect?v=2&tid=G-SQVZ1SDGC0&gtm=45je64h1v9239455274z879830045za20gzb79830045zd79830045&_p=1776804932241&gcs=G100&gcd=13q3q3q2q5l1&npa=1&dma_cps=-&dma=1&tcfd=10001&gdid=dOWE1OT&are=1&cid=886165262.1776804933&frm=0&pscdl=denied&rcb=14&sr=412x823&uaa=&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=moto%20g%20power%20(2022)&uamb=1&uap=Android&uapv=11.0&uaw=0&ul=en-us&_s=1&tag_exp=0~115938465~115938469~117266401~117884344&sid=1776804932&sct=1&seg=0&dl=https%3A%2F%2Fwww.ipsos.com%2Fen-us&dt=Ipsos%20%7C%20Global%20Market%20Research%20and%20Public%20Opinion%20Specialist&_tu=CA&en=page_view&_fv=1&_nsi=1&_ss=1&ep.anonymize_ip=true&tfd=1672 — 204 — 548 B — 89 ms — h2https://yxwyeoeyrs.ipsos.com/g/collect?v=2&tid=G-X263VWZR69&gtm=45je64h1v874759832z879830045za20gzb79830045zd79830045&_p=1776804932241&gcs=G100&gcd=13q3q3q2q5l1&npa=1&dma_cps=-&dma=1&tcfd=10001&gdid=dOWE1OT&ecid=733744618&_eu=EA&_fplc=0&are=1&cid=886165262.1776804933&frm=0&ir=1&pscdl=denied&rcb=16&sr=412x823&uaa=&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=moto%20g%20power%20(2022)&uamb=1&uap=Android&uapv=11.0&uaw=0&ul=en-us&ur=ES-MD&sst.rnd=795846268.1776804933&sst.etld=google.es&sst.gcsub=region1&sst.tft=1776804932241&sst.lpc=31239783&sst.navt=n&sst.ude=0&_s=1&tag_exp=0~115616986~115938465~115938468~117266400&sid=1776804932&sct=1&seg=0&dl=https%3A%2F%2Fwww.ipsos.com%2Fen-us&dt=Ipsos%20%7C%20Global%20Market%20Research%20and%20Public%20Opinion%20Specialist&_tu=DA&en=page_view&_fv=1&_ss=1&ep.env_work=prod&ep.env_channel=Desktop&ep.env_country=United%20States&ep.env_language=EN&ep.cookieGA=&ep.page_cat1=Homepage&ep.page_template=Homepage&tfd=1704&richsstsseyxwyeoeyrs.ipsos.com/g/collect?v=2&... https://yxwyeoeyrs.ipsos.com/g/collect?v=2&tid=G-X263VWZR69&gtm=45je64h1v874759832z879830045za20gzb79830045zd79830045&_p=1776804932241&gcs=G100&gcd=13q3q3q2q5l1&npa=1&dma_cps=-&dma=1&tcfd=10001&gdid=dOWE1OT&ecid=733744618&_eu=EA&_fplc=0&are=1&cid=886165262.1776804933&frm=0&ir=1&pscdl=denied&rcb=16&sr=412x823&uaa=&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=moto%20g%20power%20(2022)&uamb=1&uap=Android&uapv=11.0&uaw=0&ul=en-us&ur=ES-MD&sst.rnd=795846268.1776804933&sst.etld=google.es&sst.gcsub=region1&sst.tft=1776804932241&sst.lpc=31239783&sst.navt=n&sst.ude=0&_s=1&tag_exp=0~115616986~115938465~115938468~117266400&sid=1776804932&sct=1&seg=0&dl=https%3A%2F%2Fwww.ipsos.com%2Fen-us&dt=Ipsos%20%7C%20Global%20Market%20Research%20and%20Public%20Opinion%20Specialist&_tu=DA&en=page_view&_fv=1&_ss=1&ep.env_work=prod&ep.env_channel=Desktop&ep.env_country=United%20States&ep.env_language=EN&ep.cookieGA=&ep.page_cat1=Homepage&ep.page_template=Homepage&tfd=1704&richsstsse — 200 — 971 B — 248 ms — h2https://api.consentframework.com/api/v1/public/user-actionapi.consentframework.com/api/v1/pub... https://api.consentframework.com/api/v1/public/user-action — 200 — 332 B — 98 ms — http/1.1data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAyAAAALaCAYAAADJDjejAAAABGdBTUEAALGPC/xhBQAAACBjSFJNA…data:image/png;base64,iVBORw0KGgoAA... data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAyAAAALaCAYAAADJDjejAAAABGdBTUEAALGPC/xhBQAAACBjSFJNA… — 200 — 0 B — 1 ms — datadata:image/svg+xml;base64,PHN2ZyBpZD0iTE9HT19CTFVFIiBkYXRhLW5hbWU9IkxPR08gQkxVRSIgeG1sbnM9Imh0dHA6L…data:image/svg+xml;base64,PHN2ZyBpZ... data:image/svg+xml;base64,PHN2ZyBpZD0iTE9HT19CTFVFIiBkYXRhLW5hbWU9IkxPR08gQkxVRSIgeG1sbnM9Imh0dHA6L… — 200 — 0 B — 0 ms — datahttps://pagead2.googlesyndication.com/ccm/collect?rcb=7&frm=0&ae=g&en=page_view&dl=https%3A%2F%2Fwww.ipsos.com%2Fen-us&scrsrc=www.googletagmanager.com&rnd=795846268.1776804933&navt=n&npa=1&ep.ads_data_redaction=0&gdid=dOWE1OT&gtm=45He64h1v79830045za200zd79830045xea&gcs=G100&gcd=13q3q3q2q5l1&dma_cps=-&dma=1&tcfd=10001&tag_exp=0~115938465~115938469~117266401&apve=1&apvf=f&apvc=1&tft=1776804933418&tfd=1736pagead2.googlesyndication.com/ccm/c... https://pagead2.googlesyndication.com/ccm/collect?rcb=7&frm=0&ae=g&en=page_view&dl=https%3A%2F%2Fwww.ipsos.com%2Fen-us&scrsrc=www.googletagmanager.com&rnd=795846268.1776804933&navt=n&npa=1&ep.ads_data_redaction=0&gdid=dOWE1OT&gtm=45He64h1v79830045za200zd79830045xea&gcs=G100&gcd=13q3q3q2q5l1&dma_cps=-&dma=1&tcfd=10001&tag_exp=0~115938465~115938469~117266401&apve=1&apvf=f&apvc=1&tft=1776804933418&tfd=1736 — 200 — 21 B — 99 ms — h3https://pagead2.googlesyndication.com/ccm/collect?rcb=12&frm=0&en=page_view&dl=https%3A%2F%2Fwww.ipsos.com%2Fen-us&scrsrc=www.googletagmanager.com&rnd=795846268.1776804933&navt=n&npa=1&did=dOWE1OT&gdid=dOWE1OT&_tu=CA&gtm=45be64h1v9103704096z879830045za20gzb79830045zd79830045xec&gcs=G100&gcd=13q3q3q2q5l1&dma_cps=-&dma=1&tcfd=10001&tag_exp=0~115938465~115938469~117266400&apve=1&apvf=f&apvc=0&tids=AW-1070074081&tid=AW-1070074081&tft=1776804933420&tfd=1738pagead2.googlesyndication.com/ccm/c... https://pagead2.googlesyndication.com/ccm/collect?rcb=12&frm=0&en=page_view&dl=https%3A%2F%2Fwww.ipsos.com%2Fen-us&scrsrc=www.googletagmanager.com&rnd=795846268.1776804933&navt=n&npa=1&did=dOWE1OT&gdid=dOWE1OT&_tu=CA&gtm=45be64h1v9103704096z879830045za20gzb79830045zd79830045xec&gcs=G100&gcd=13q3q3q2q5l1&dma_cps=-&dma=1&tcfd=10001&tag_exp=0~115938465~115938469~117266400&apve=1&apvf=f&apvc=0&tids=AW-1070074081&tid=AW-1070074081&tft=1776804933420&tfd=1738 — 200 — 21 B — 101 ms — h3https://pagead2.googlesyndication.com/ccm/collect?rcb=18&frm=0&en=page_view&dl=https%3A%2F%2Fwww.ipsos.com%2Fen-us&scrsrc=www.googletagmanager.com&rnd=795846268.1776804933&navt=n&npa=1&did=dOWE1OT&gdid=dOWE1OT&_tu=CA&gtm=45be64h1v9238061140z879830045za20gzb79830045zd79830045xec&gcs=G100&gcd=13q3q3q2q5l1&dma_cps=-&dma=1&tcfd=10001&tag_exp=0~115938465~115938469~117266401~118463262&apve=1&apvf=f&apvc=0&tids=AW-17811859262&tid=AW-17811859262&tft=1776804933421&tfd=1739pagead2.googlesyndication.com/ccm/c... https://pagead2.googlesyndication.com/ccm/collect?rcb=18&frm=0&en=page_view&dl=https%3A%2F%2Fwww.ipsos.com%2Fen-us&scrsrc=www.googletagmanager.com&rnd=795846268.1776804933&navt=n&npa=1&did=dOWE1OT&gdid=dOWE1OT&_tu=CA&gtm=45be64h1v9238061140z879830045za20gzb79830045zd79830045xec&gcs=G100&gcd=13q3q3q2q5l1&dma_cps=-&dma=1&tcfd=10001&tag_exp=0~115938465~115938469~117266401~118463262&apve=1&apvf=f&apvc=0&tids=AW-17811859262&tid=AW-17811859262&tft=1776804933421&tfd=1739 — 200 — 21 B — 98 ms — h3https://pagead2.googlesyndication.com/ccm/collect?rcb=18&frm=0&ae=g&dl=https%3A%2F%2Fwww.ipsos.com%2Fen-us&scrsrc=www.googletagmanager.com&rnd=795846268.1776804933&navt=n&npa=1&did=dOWE1OT&gdid=dOWE1OT&_tu=CA&gtm=45be64h1v9238061140z879830045za20gzb79830045zd79830045xea&gcs=G100&gcd=13q3q3q2q5l1&dma_cps=-&dma=1&tcfd=10001&tag_exp=0~115938465~115938469~117266401~118463262&apve=1&apvf=f&apvc=0&tids=AW-17811859262&tid=AW-17811859262&tft=1776804933422&tfd=1740pagead2.googlesyndication.com/ccm/c... https://pagead2.googlesyndication.com/ccm/collect?rcb=18&frm=0&ae=g&dl=https%3A%2F%2Fwww.ipsos.com%2Fen-us&scrsrc=www.googletagmanager.com&rnd=795846268.1776804933&navt=n&npa=1&did=dOWE1OT&gdid=dOWE1OT&_tu=CA&gtm=45be64h1v9238061140z879830045za20gzb79830045zd79830045xea&gcs=G100&gcd=13q3q3q2q5l1&dma_cps=-&dma=1&tcfd=10001&tag_exp=0~115938465~115938469~117266401~118463262&apve=1&apvf=f&apvc=0&tids=AW-17811859262&tid=AW-17811859262&tft=1776804933422&tfd=1740 — 200 — 21 B — 100 ms — h3
HTML JavaScript CSS Images Fonts XHR/Fetch Other
Third-Party Script Cost
Per-script blocking time, transfer cost, and cache headers
INFO
100% of JavaScript execution is third-party
First-party Third-party 3873ms · 1437KB · $67/mo
www.ipsos.com
Other
Costly
Execution 811ms
Transfer 12 KB
Monthly Cost $14/mo
choices.consentframework.com
Other
Costly
Execution 573ms
Transfer 166 KB
Unused 25%
Monthly Cost $10/mo
Unattributable
Other
Costly
Execution 566ms
Transfer 0 KB
Monthly Cost $10/mo
www.ipsos.com
Other
Costly
Execution 366ms
Transfer 117 KB
Unused 65%
Monthly Cost $6/mo
www.ipsos.com
Other
Costly
Execution 340ms
Transfer 0 KB
Monthly Cost $6/mo
Google Tag Manager
Tag Manager
Costly
Execution 266ms
Transfer 173 KB
Unused 41%
Monthly Cost $5/mo
Google Tag Manager
Tag Manager
Costly
Execution 232ms
Transfer 162 KB
Unused 41%
Monthly Cost $4/mo
Google Tag Manager
Tag Manager
Costly
Execution 213ms
Transfer 169 KB
Unused 41%
Monthly Cost $4/mo
Google Tag Manager
Tag Manager
Optional
Execution 183ms
Transfer 145 KB
Unused 45%
Monthly Cost $3/mo
Google Tag Manager
Tag Manager
Optional
Execution 168ms
Transfer 144 KB
Unused 45%
Monthly Cost $3/mo
Google Fonts
Font
Optional
Execution 78ms
Transfer 347 KB
Monthly Cost $1/mo
cache.consentframework.com
Other
Optional
Execution 78ms
Transfer 3 KB
Monthly Cost $1/mo

These scripts may cost more than they're worth

  • www.ipsos.com adds 811ms and costs ~$14/month
  • choices.consentframework.com adds 573ms and costs ~$10/month
  • Unattributable adds 566ms and costs ~$10/month
  • www.ipsos.com adds 366ms and costs ~$6/month
  • www.ipsos.com adds 340ms and costs ~$6/month
  • Google Tag Manager adds 266ms and costs ~$5/month
  • Google Tag Manager adds 232ms and costs ~$4/month
  • Google Tag Manager adds 213ms and costs ~$4/month

100% of JavaScript execution time is spent on third-party scripts. Consider auditing which scripts are essential.

Why this matters

When third-party JS execution time exceeds your own, performance gains from frontend work are capped by code you don't own.

Learn more ▾

Every millisecond of third-party JS competes with your own for main-thread time. If their share is bigger than yours, optimization on your code base barely moves the needle. Audit, defer, or remove third-parties before further frontend optimization. Use Lighthouse's third-party audit to identify the worst offenders.

Source: web.dev

www.ipsos.com takes 811ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

choices.consentframework.com takes 573ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Unattributable takes 566ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

www.ipsos.com takes 366ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

65% of www.ipsos.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

www.ipsos.com takes 340ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 266ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 232ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 213ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

How third-party costs are calculated

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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