SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.Cross-tab audit — SEO, performance, crawlability, mobile, structured data
CContent DepthAction369 words, DifficultREVIEW
Good depth
Reading level
Grade 13
Text-to-HTML Ratio
2 KB / 52 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
BSchema Markup Audit2 schema types detectedREVIEW
Rich result eligibility
Organization knowledge panel
Sitelinks search box
Missing: name
Detected schema types
Organization json-ld → Organization knowledge panel2/2 required · 3/4 recommended
Required fields (Google)
- name — Required for the knowledge panel
- url — Required for entity matching
Recommended fields
- logo — Strongly recommended — appears in the knowledge panel header
- sameAs — Connects the entity across the web
- contactPoint — Enables direct contact from the knowledge panel
- description — Add an organization description Used as the panel summary
WebSite json-ld → Sitelinks search box1/2 required · 1/1 recommended
Required fields (Google)
- name — Add the site name Required for the sitelinks search box
- url — Required to anchor the search box to your domain
Recommended fields
- potentialAction — Enables the in-SERP search box
Missing schema opportunities
- moderate
Event
Page mentions an event (time element or event markup) that could be marked up as Event
Events appear in dedicated event search and Google Events
Adding these recommended fields improves chances of getting Organization knowledge panel in search results.
Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).
Source: Google Search Central
Your WebSite structured data is missing required fields for Google's Sitelinks search box. Without these, the page won't qualify for rich results.
Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.
Source: Google Search Central
ACanonical URLMinor issuesPASS
A+Meta TagsTitle optimizedPASS
"Ipsos | Global Market Research and Public Opinion Specialist"
Alignment helps users confirm they've reached the right page.
Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.
Learn more ▾ ▴
Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.
Source: Google Search Central / on-page SEO
A+Internal Links54 internal, 21 externalPASS
Link Distribution
Anchor Text Quality
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | /en-us/about-us | 5 |
| 2 | /en-us/careers/opportunities-ipsos | 4 |
| 3 | /en-us/welcome-path | 3 |
| 4 | /en-us/solutions/overview | 2 |
| 5 | /en-us/en-us/contact | 2 |
| 6 | /en-us/insights-hub | 2 |
| 7 | /en-us/about-us/media | 2 |
| 8 | /en-us/privacy-data-protection | 2 |
| 9 | /en-us/topic/insights | 2 |
| 10 | /en-us/insights-hub?type=survey&topic=&year= | 1 |
Top External Domains
| Domain | Links |
|---|---|
| www.ipsos.com | 14 |
| www.ipsos.digital | 2 |
| www.linkedin.com | 1 |
| www.youtube.com | 1 |
| bsky.app | 1 |
| www.ipsosisay.com | 1 |
| x.com | 1 |
A+Image SEO5 images, 5 descriptive filenamesPASS
See Accessibility tab for detailed alt text quality analysis.
Hreflang0 hreflang tagsINFO
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.