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https://lboro.ac.uk

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
96
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

64/100

Site name appears as

Page titleLoughborough University
og:site_name—
twitter:site@lborouniversity
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (23 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 23 chars Expected: 25–60 chars
Info::
og:description is short (20 characters)
Ideal length is 55–200 characters for social sharing previews.
Got: 20 chars Expected: 55–200 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: 23 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 20 chars

Ideal length is 55–200 characters for social sharing previews.

Expected: 55–200 chars
Why this matters

og:description very short — provides little context in social cards.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

lboro.ac.uk

Loughborough University

A top ten university

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary
  • twitter:title — Loughborough University
  • twitter:description — A top ten university
  • twitter:image — falling back from og:image

LBORO.AC.UK

Loughborough University

A top ten university

Preview quality · Facebook A · 85/100
  • og:title — Loughborough University
  • og:description — A top ten university
  • og:image — https://www.lboro.ac.uk/web-assets/prod/homepage/images/loughborough-university-2022.jpg
  • og:type — business.business
  • og:url — https://www.lboro.ac.uk/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Loughborough University

lboro.ac.uk

Preview quality · LinkedIn A+ · 100/100
  • og:title — Loughborough University
  • og:description — A top ten university
  • og:image — https://www.lboro.ac.uk/web-assets/prod/homepage/images/loughborough-university-2022.jpg

lboro.ac.uk

Loughborough University

A top ten university

Preview quality · Slack A+ · 100/100
  • og:title — Loughborough University
  • og:description — A top ten university
  • og:image — https://www.lboro.ac.uk/web-assets/prod/homepage/images/loughborough-university-2022.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "CollegeOrUniversity" — unable to validate specific properties

JSON-LD Blocks

Block 1 : CollegeOrUniversity
10 properties Valid
{
  "@context": "http://schema.org",
  "@type": "CollegeOrUniversity",
  "name": "Loughborough University",
  "alternateName": "Loughborough Uni",
  "url": "https://www.lboro.ac.uk",
  "image": "https://www.lboro.ac.uk/web-assets/prod/homepage/images/loughborough-university-2022.jpg",
  "logo": "https://www.lboro.ac.uk/--images/megamenu/LU-logo-octagon.png",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+441509222222",
    "contactType": "customer service"
  },
  "sameAs": [
    "https://www.facebook.com/lborouniversity",
    "https://twitter.com/lborouniversity",
    "https://www.instagram.com/lborouniversity",
    "https://www.youtube.com/lborouniversity",
    "https://www.linkedin.com/school/loughborough-university/",
    "https://en.wikipedia.org/wiki/Loughborough_University"
  ],
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "United Kingdom",
    "addressLocality": "Loughborough",
    "addressRegion": "Leicestershire",
    "postalCode": "LE113TU",
    "streetAddress": "Epinal Way",
    "email": "enquiries@lboro.ac.uk",
    "telephone": "+441509222222",
    "alternateName": "Loughborough Uni",
    "description": "A top ten university with a reputation for the best student experience in the UK",
    "geo": {
      "@type": "GeoCoordinates",
      "latitude": "52.767931",
      "longitude": "-1.223602,16z"
    },
    "hasMap": "https://goo.gl/maps/ct926jWJTUk",
    "openingHours": "Mo, Tu, We, Th 09:00-17:30 Fr 09:00-17:00"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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