Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 2 REVIEW

Structured Data

Action

1 JSON-LD block(s) found — some improvements recommended.

REVIEW

1 JSON-LD block(s) found — some improvements recommended.

Malformed JSON-LD block #1

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https:\\/\\/schema.o\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : WebSite

0 properties Invalid

Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https:\\/\\/schema.o\n\t^...............................\n"

[
  {
    "@context": "https:\/\/schema.org",
    "@type": "WebSite",
    "url": "https:\/\/www.thedrum.com",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https:\/\/www.thedrum.com\/search?query={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  },
  {
    "@context": "https:\/\/schema.org",
    "@type": "Organization",
    "name": "The Drum",
    "url": "https:\/\/www.thedrum.com",
    "telephone": "(44) 330 041 5320",
    "image": {
      "@type": "ImageObject",
      "url": "https:\/\/www.thedrum.com\/assets\/images\/logo\/logo-thedrum-desktop.png"
    },
    "email": "enquiries@thedrum.com",
    "address": {
      "@type": "PostalAddress",
      "addressCountry": "UK",
      "addressLocality": "Glasgow",
      "addressRegion": "Scotland",
      "postalCode": "G40 1DA",
      "streetAddress": "White Studios 206, 62 Templeton Street"
    },
    "sameAs": [
      "https:\/\/www.facebook.com\/thedrumpage",
      "https:\/\/twitter.com\/thedrum",
      "https:\/\/www.linkedin.com\/company\/thedrum",
      "https:\/\/instagram.com\/drumeu\/",
      "https:\/\/uk.pinterest.com\/thedrum\/",
      "https:\/\/www.youtube.com\/user\/TheDrumReel"
    ]
  }
]

Brand Presence

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

75/100

Site name appears as

Page title	The Drum
og:site_name	The Drum
twitter:site	@thedrum
Organization.name	—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Missing brand name in: Organization.name
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Links

200 links checked, 200 healthy, 0 broken

PASS

200 links checked, 200 healthy, 0 broken

200 of 200 links are healthy

200 total 198 healthy 2 redirects

Redirects (2)

URL	Destination	Found in	Hops
https://www.thedrum.com/topics/commerce-...	https://www.thedrum.com/topics/commerce-...	`<a>`	0
https://thedrum.com/topics/commerce-medi...	https://thedrum.com/topics/commerce-medi...	`<a>`	0

200 https://fonts.googleapis.com/css?family=Archivo:400,500|Arim... <link>

200 https://pi.pardot.com/pd.js <script>

200 https://cdn.cxense.com/cx.js <script>

200 https://cdn.cxense.com/cx.cce.js <script>

200 https://cdn.tinypass.com/api/tinypass.min.js <script>

200 https://sc.lfeeder.com/lftracker_v1_3P1w24djgjz8mY5n.js <script>

200 https://ws.zoominfo.com/pixel/60e5648d8c8a330015cd5a1c <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-1062705635&cx... <script>

200 https://connect.facebook.net/signals/config/604124636684035?... <script>

200 https://connect.facebook.net/signals/config/1575790239168233... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://static.hotjar.com/c/hotjar-87921.js?sv=7 <script>

200 https://static.ads-twitter.com/uwt.js <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://www.googletagmanager.com/gtag/destination?id=AW-6591... <script>

200 https://cdn.jsdelivr.net/npm/search-insights@1.8.0 <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-5D8QHF <script>

200 https://www.googletagmanager.com/gtag/js?id=G-XD7PTE8TK9 <script>

200 https://www.thedrum.com <link>

200 https://thedrum-static.imgix.net/assets/images/favicon/favic... <link>

200 https://thedrum.com/assets/images/favicon/favicon.svg <link>

200 https://thedrum.com/assets/images/favicon/favicon.ico <link>

200 https://thedrum-static.imgix.net/assets/images/favicon/apple... <link>

200 https://thedrum.com/assets/images/favicon/site.webmanifest <link>

200 https://thedrum.com/assets/css/styles.0e806b47.css <link>

200 https://thedrum.com/assets/js/entry.9624cfce.css <link>

200 https://thedrum.com/favicon.ico <link>

200 https://static.hotjar.com/c/hotjar-87921.js?sv=5 <script>

200 https://cdn.jsdelivr.net/npm/@miso.ai/client-sdk@1.12.7/dist... <link>

200 https://fundingchoicesmessages.google.com/i/pub-029208634891... <script>

200 https://dashboard.tinypass.com/xbuilder/experience/load?aid=... <script>

200 https://fundingchoicesmessages.google.com/f/AGSKWxVLEmNtmxvU... <script>

200 https://securepubads.g.doubleclick.net/tag/js/gpt.js <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/js/gpt... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/dict/m... <link>

200 https://fundingchoicesmessages.google.com/i/5639370?ers=3 <script>

200 https://www.thedrum.com/membership <a>

200 https://thedrum-media.imgix.net/static/above-nav-creative/cr... <source>

200 https://thedrum-media.imgix.net/static/above-nav-creative/cr... <img>

200 https://thedrum-media.imgix.net/static/above-nav-creative/cr... <source>

200 https://thedrum-media.imgix.net/static/above-nav-creative/cr... <img>

200 https://www.thedrum.com/latest <a>

200 https://www.thedrum.com/opinion <a>

200 https://www.thedrum.com/marketing <a>

200 https://www.thedrum.com/topics/artificial-intelligence <a>

200 https://www.thedrum.com/commerce-media <a>

200 https://www.thedrum.com/technology <a>

200 https://www.thedrum.com/media <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://static-thedrum.s3.eu-west-1.amazonaws.com/assets/seo/the_drum.jpg

URL: https://static-thedrum.s3.eu-west-1.amazonaws.com/assets/seo/the_drum.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Preview

thedrum.com

The latest Marketing, Advertising, Digital & Media news

The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.

Preview quality · Twitter/X A+ · 100/100

twitter:card — summary_large_image
twitter:title — The latest Marketing, Advertising, Digital & Media news
twitter:description — The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challe...
twitter:image — https://static-thedrum.s3.eu-west-1.amazonaws.com/assets/seo/the_drum.jpg

THEDRUM.COM

The latest Marketing, Advertising, Digital & Media news

The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.

Preview quality · Facebook A+ · 95/100

Description will be truncated (165 chars / 155 max)

og:title — The latest Marketing, Advertising, Digital & Media news
og:description — The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challe...
og:image — https://static-thedrum.s3.eu-west-1.amazonaws.com/assets/seo/the_drum.jpg
og:type — object
og:url — https://www.thedrum.com
og:site_name — The Drum

Description will be truncated on Facebook (165 chars, max 155)
→ Tighten og:description to ≤155 characters

The latest Marketing, Advertising, Digital & Media news

thedrum.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (165 chars / 150 max)

og:title — The latest Marketing, Advertising, Digital & Media news
og:description — The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challe...
og:image — https://static-thedrum.s3.eu-west-1.amazonaws.com/assets/seo/the_drum.jpg

Description will be truncated on LinkedIn (165 chars, max 150)
→ Tighten og:description to ≤150 characters

thedrum.com

The latest Marketing, Advertising, Digital & Media news

The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.

Preview quality · Slack A+ · 100/100

og:title — The latest Marketing, Advertising, Digital & Media news
og:description — The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challe...
og:image — https://static-thedrum.s3.eu-west-1.amazonaws.com/assets/seo/the_drum.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.