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SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
96
GRADE
A
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
B
Schema Markup Audit
2 schema types detected
REVIEW

Rich result eligibility

WebSite Not eligible

Sitelinks search box

Missing: name

Organization Eligible

Organization knowledge panel

Detected schema types

WebSite json-ld → Sitelinks search box
1/2 required · 1/1 recommended
Required fields (Google)
  • name — Add the site name Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Enables the in-SERP search box
Google's spec for this type
Organization json-ld → Organization knowledge panel
2/2 required · 1/4 recommended
Required fields (Google)
  • name — Required for the knowledge panel
  • url — Required for entity matching
Recommended fields
  • logo — Add a logo URL (square, ≥112px) Strongly recommended — appears in the knowledge panel header
  • sameAs — Connects the entity across the web
  • contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
  • description — Add an organization description Used as the panel summary
Google's spec for this type

Missing schema opportunities

  • easy

    Article

    Page reads as an article (long body + headline) — add Article schema

    Eligible for top-stories carousel and Discover

  • moderate

    VideoObject

    Page embeds video content that could be marked up as VideoObject

    Videos appear in the video carousel and have a thumbnail badge

Your WebSite structured data is missing required fields for Google's Sitelinks search box. Without these, the page won't qualify for rich results.

Why this matters

Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.

Source: Google Search Central

Adding these recommended fields improves chances of getting Organization knowledge panel in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.thedrum.com
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://thedrum.com Canonical https://www.thedrum.com Match Self-referencing (correct) Target 200 ✓
A+
Meta Tags
Title: 66 chars
PASS
Title: 66 chars
Info::
Page title is set
Got: The latest Marketing, Advertising, Digital & Media news | The Drum
Info::
Title is 66 characters — may be truncated in search results
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"The latest Marketing, Advertising, Digital & Media news | The Drum"

66 characters Will truncate
Title: The latest Marketing, Advertising, Digital & Media news | The Drum
H1: The Drum asks for your consent to use your personal data to:
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A+
Content Depth
7488 words, Very Difficult
PASS
7488 words, Very Difficult
Info::
Page has 7488 words — good depth for search engines
Info::
Reading level: Very Difficult (grade 16)
7488 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 16

Text-to-HTML Ratio

10% text 90% HTML

80 KB / 810 KB

A+
Image SEO
140 images, 134 descriptive filenames
PASS
140 images, 134 descriptive filenames
Info::
6 image(s) have hash/generic filenames
Info::
2 image(s) missing alt text — see Accessibility tab
134 descriptive
1 hash-based
5 generic
140 total
FilenameQualityAltIssues
img-1687.jpggeneric✓1
Current: img-1687.jpg
Suggested: original.jpg
4-1776333507.jpggeneric✓1
Current: 4-1776333507.jpg
Suggested: original.jpg
img-1687.jpggeneric✓1
Current: img-1687.jpg
Suggested: original.jpg
1627321912244-1770199226.jpggeneric✓1
Current: 1627321912244-1770199226.jpg
Suggested: original.jpg
1735636825340.jpghash✓1
Current: 1735636825340.jpg
Suggested: original.jpg
4-1776333507.jpggeneric✓1
Current: 4-1776333507.jpg
Suggested: original.jpg
adsctdescriptive✗1
adsctdescriptive✗1

See Accessibility tab for detailed alt text quality analysis.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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