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https://uidaho.edu

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
95
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

D

53/100

Site name appears as

Page titleUniversity of Idaho
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

mailto link

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

uidaho.edu

Home | University of Idaho

Shape your future at the University of Idaho. Discover our undergraduate and graduate programs, vibrant student life and dedicated community.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

UIDAHO.EDU

Home | University of Idaho

Shape your future at the University of Idaho. Discover our undergraduate and graduate programs, vibrant student life and dedicated community.

Preview quality · Facebook C · 70/100
  • og:title — Home | University of Idaho
  • og:description — Shape your future at the University of Idaho. Discover our undergraduate and graduate programs, vibrant student life ...
  • og:image — https://content-hub.uidaho.edu/api/public/content/05b5c620387648ceb9d6d0278b19d7e0?v=71012772
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://www.uidaho.edu
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Home | University of Idaho

uidaho.edu

Preview quality · LinkedIn A+ · 100/100
  • og:title — Home | University of Idaho
  • og:description — Shape your future at the University of Idaho. Discover our undergraduate and graduate programs, vibrant student life ...
  • og:image — https://content-hub.uidaho.edu/api/public/content/05b5c620387648ceb9d6d0278b19d7e0?v=71012772

uidaho.edu

Home | University of Idaho

Shape your future at the University of Idaho. Discover our undergraduate and graduate programs, vibrant student life and dedicated community.

Preview quality · Slack A+ · 100/100
  • og:title — Home | University of Idaho
  • og:description — Shape your future at the University of Idaho. Discover our undergraduate and graduate programs, vibrant student life ...
  • og:image — https://content-hub.uidaho.edu/api/public/content/05b5c620387648ceb9d6d0278b19d7e0?v=71012772

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 80/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "CollegeOrUniversity" — unable to validate specific properties

JSON-LD Blocks

Block 1 : CollegeOrUniversity
8 properties Valid
{
  "@context": "https://schema.org",
  "@type": "CollegeOrUniversity",
  "@id": "https://www.uidaho.edu/#organization",
  "url": "https://www.uidaho.edu",
  "description": "Shape your future at the University of Idaho. Discover our undergraduate and graduate programs, vibrant student life and dedicated community.",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "875 Perimeter Drive",
    "addressLocality": "Moscow",
    "postalCode": "83844",
    "addressRegion": "ID",
    "addressCountry": "US"
  },
  "telephone": "208-885-6111",
  "email": "mailto:info@uidaho.edu"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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