Accessibility
· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.DLandmark StructureAction14 landmarksFIX
Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.
Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.
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The <main> element marks the page's primary content area. Assistive tech offers a 'jump to main' shortcut — but only if <main> exists. Without it, every page navigation forces re-reading the header. Wrap your primary content in a single <main>.
Source: WAI-ARIA / WCAG 2.4.1
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.
Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.
Learn more ▾ ▴
WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.
Source: WCAG 2.1 SC 2.4.1
FWeb ManifestActionValid manifestFIX
DDark Mode SupportActionNo dark mode signalsFIX
Detection limited to meta tags and inline styles.
DPrint StylesheetActionNo print stylesFIX
BHeading Hierarchy17 headings, 1 skip(s)REVIEW
- H1 Earn Cash Backwhen you
- H2 All your favorite brands. All here.
- H1 Rewards wherever you are duplicate H1
- H1 Earn Cash Back online duplicate H1
- H1 Earn Cash Back on the app duplicate H1
- H1 Earn Cash Back in stores duplicate H1
- H1 Earn Cash Back at restaurants duplicate H1
- H1 Stack the savings duplicate H1
- H1 Real reviews about real rewards duplicate H1
- H1 Get paid your way duplicate H1
- H1 Join over 17 million membersand start saving. duplicate H1
- H1 Still have questions? duplicate H1
- H3 How does Rakuten handle my data? skipped
- H3 How does Rakuten make money?
- H3 Do I need receipts?
- H3 Do I need to link a credit card?
- H3 Can I use coupons?
A page should have only one H1. Multiple H1s dilute the document outline.
Multiple H1s blur the page's primary topic — screen-reader users and Google both prefer one H1.
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HTML5's outline algorithm technically allows multiple H1s within sectioning content, but no browser implements it. In practice: one H1 per page. Use H2-H6 for subsections.
Source: WCAG 2.4.6 / Google Search Central
Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.
Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.
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Screen reader users navigate by jumping between headings (H1 → H2 → H3). Skipping (H1 → H3) breaks the sense of hierarchy. Use sequential levels even if you don't like the default styling — restyle with CSS instead. WCAG 1.3.1 (Info and Relationships) treats this as an A failure.
Source: WCAG 2.1 SC 1.3.1 / W3C WAI
CAlt Text QualityAction4 of 115 images have issuesREVIEW
| Issue | Count |
|---|---|
| missing | 4 image(s) |
Images without alt text are invisible to screen readers.
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Learn more ▾ ▴
WCAG 2.1 Level A requires text alternatives for non-decorative images. Empty alt='' is fine for decorative; meaningful images need descriptive text. Common fixes: CMS audit + bulk add, build-time linter (alt-text-required ESLint rule), CI gate on Lighthouse a11y score.
Source: WCAG 2.1 SC 1.1.1 / WebAIM Million Report
C404 Error PageActionHTTP 404, custom pageREVIEW
BFavicon & Branding22 icon(s) detectedREVIEW
A+Form AccessibilityNo form controlsPASS
ALink & Button Quality174 links, 7 buttons — all OKPASS
| Element | Text | Issue | Suggested Fix |
|---|---|---|---|
| https://www.trustpilot.com/review/www.ra… | 37k reviews | new tab | Add '(opens in new tab)' to text |
| https://apps.apple.com/us/app/rakuten-ca… | 361k ratings | new tab | Add '(opens in new tab)' to text |
| https://chromewebstore.google.com/detail… | 43.6k ratings | new tab | Add '(opens in new tab)' to text |
| https://www.rakuten.com/help/article/wel… | Terms Apply | new tab | Add '(opens in new tab)' to text |
| https://www.rakuten.com/button-landing/r… | Add the Extension | new tab | Add '(opens in new tab)' to text |
| /mobile?utm=anonhp_app | Get the App | new tab | Add '(opens in new tab)' to text |
| /in-store | See Stores | new tab | Add '(opens in new tab)' to text |
| /dining | Learn More About Dining | new tab | Add '(opens in new tab)' to text |
| https://www.cnbc.com/select/rakuten-shop… | “Rakuten stands out because … | new tab | Add '(opens in new tab)' to text |
| https://www.businessinsider.com/personal… | “Rakuten is a strong option … | new tab | Add '(opens in new tab)' to text |
| https://thepointsguy.com/deals/rakuten-s… | “We love Rakuten because it … | new tab | Add '(opens in new tab)' to text |
| https://www.realsimple.com/smart-money-a… | “Of all the cash back sites … | new tab | Add '(opens in new tab)' to text |
| https://www.cnbc.com/select/rakuten-shop… | “Rakuten stands out because … | new tab | Add '(opens in new tab)' to text |
| https://www.businessinsider.com/personal… | “Rakuten is a strong option … | new tab | Add '(opens in new tab)' to text |
| https://thepointsguy.com/deals/rakuten-s… | “We love Rakuten because it … | new tab | Add '(opens in new tab)' to text |
| https://www.realsimple.com/smart-money-a… | “Of all the cash back sites … | new tab | Add '(opens in new tab)' to text |
| /help/article/rakuten-privacy-policy-360… | Privacy Policy | new tab | Add '(opens in new tab)' to text |
| /help/article/rakuten-advertising-disclo… | how we make money. | new tab | Add '(opens in new tab)' to text |
| https://go.rakuten.com/open-app?rr_visit… | Rakuten Mobile Apps | new tab | Add '(opens in new tab)' to text |
| https://www.rakuten.ca/ | Canada | new tab | Add '(opens in new tab)' to text |
| https://www.rebates.jp/ | Japan | new tab | Add '(opens in new tab)' to text |
| https://www.cartera.com/ | Cartera | new tab | Add '(opens in new tab)' to text |
| https://www.shopstyle.com/ | ShopStyle | new tab | Add '(opens in new tab)' to text |
| https://business.rakuten.com | Advertising & Partnerships | new tab | Add '(opens in new tab)' to text |
| /blog | Blog | new tab | Add '(opens in new tab)' to text |
| /help/article/advertising-disclosure | Advertising Disclosure | new tab | Add '(opens in new tab)' to text |
| https://www.instagram.com/rakuten/ | Rakuten on Instagram | new tab | Add '(opens in new tab)' to text |
| https://www.tiktok.com/@rakuten | Rakuten on TikTok | new tab | Add '(opens in new tab)' to text |
| https://www.facebook.com/rakuten/ | Rakuten on Facebook | new tab | Add '(opens in new tab)' to text |
| https://x.com/Rakuten | Rakuten on X | new tab | Add '(opens in new tab)' to text |
| https://youtube.com/c/Rakutenchannel | Rakuten on Youtube | new tab | Add '(opens in new tab)' to text |
| https://www.pinterest.com/rakuten/ | Rakuten on Pinterest | new tab | Add '(opens in new tab)' to text |
| https://www.linkedin.com/company/rakuten… | Rakuten Rewards on LinkedIn | new tab | Add '(opens in new tab)' to text |
| https://rd.rakuten.co.jp/s2/?R2=https%3A… | Rakuten Viki | new tab | Add '(opens in new tab)' to text |
| https://rd.rakuten.co.jp/s2/?R2=https%3A… | Rakuten Viber | new tab | Add '(opens in new tab)' to text |
| https://rd.rakuten.co.jp/s2/?R2=https%3A… | Rakuten Kobo | new tab | Add '(opens in new tab)' to text |
| https://rd.rakuten.co.jp/s2/?R2=https%3A… | Rakuten Travel | new tab | Add '(opens in new tab)' to text |
| https://rd.rakuten.co.jp/s2/?R2=https%3A… | More Services | new tab | Add '(opens in new tab)' to text |
| https://rd.rakuten.co.jp/s2/?R2=https%3A… | About Rakuten | new tab | Add '(opens in new tab)' to text |
Add '(opens in new tab)' to link text or aria-label.
https://www.trustpilot.com/review/www.rakuten.com; https://apps.apple.com/us/app/rakuten-cash-back-deals/id723134859; https://chromewebstore.google.com/detail/rakuten-get-cashback-for/chhjbpecpnc…; https://www.rakuten.com/help/article/welcome-boost-bonus-20416064094355; https://www.rakuten.com/button-landing/redirect?utm=onboarding_button_page; /mobile?utm=anonhp_app; /in-store; /dining; https://www.cnbc.com/select/rakuten-shopping-portal-review/; https://www.businessinsider.com/personal-finance/banking/apps-to-make-money (+29 more)
Links with target="_blank" without rel="noopener" leak the originating page's window context — security and UX issue.
Learn more ▾ ▴
Without rel="noopener", the new tab can navigate the original tab via window.opener (tab-nabbing attack). Modern browsers default to noopener for target=_blank but only since recent versions. Always set rel="noopener noreferrer" explicitly.
Source: MDN target / OWASP
A+Color Contrast (Screenshot)20 text elements analyzed, 0 fail WCAG AAPASS
Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.
Show all checked elements (20)
| Element | Ratio | Required | FG | BG | Result |
|---|---|---|---|---|---|
| h1 Rewards wherever you… | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h1 Earn Cash Back onlin… | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h1 Earn Cash Back on th… | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h1 Earn Cash Back in st… | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h1 Earn Cash Back at re… | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h1 Stack the savings | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h1 Real reviews about r… | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h1 Get paid your way | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h1 Join over | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h1 and start saving. | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h1 Still have questions… | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h2 All your favorite br… | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| title Promo Codes, Coupons… | 21.00:1 | 4.5:1 | #000000 | #FFFFFF | Pass |
| button Sign In | 21.00:1 | 4.5:1 | #000000 | #FFFFFF | Pass |
| span Earn Cash Back | 21.00:1 | 4.5:1 | #000000 | #FFFFFF | Pass |
| span when you | 21.00:1 | 4.5:1 | #000000 | #FFFFFF | Pass |
| div shop online | 21.00:1 | 4.5:1 | #000000 | #FFFFFF | Pass |
| a Join for Free | 21.00:1 | 4.5:1 | #000000 | #FFFFFF | Pass |
| strong $8.28 | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| div Cash Back | 21.00:1 | 4.5:1 | #000000 | #FFFFFF | Pass |
Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.
ALighthouse Accessibility AuditsScore 91/100 — 2 failing, 23 passedPASS
Accessibility
These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.
Contrast
Low-contrast text is difficult or impossible for many users to read. Link text that is discernible improves the experience for users with low vision. Learn how to make links distinguishable.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Privacy Policy div#accordion-panel-:r7: > div.css-17j1x9m > span.css-18hadnd > a |
These are opportunities to improve the legibility of your content.
Best practices
Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. Learn more about the viewport meta tag.
Informational: a Permissions-Policy directive showing feature -> allowed origins.
Source: MDN Permissions-Policy
| Failing Elements |
|---|
head > meta head > meta |
head > meta head > meta |
These items highlight common accessibility best practices.