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Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.
SCORE
53
GRADE
F
FIX
5
REVIEW
4
PASS
4
INFO
0
Checks
13
4 PASS 4 REVIEW 5 FIX
D
Landmark Structure
Action
14 landmarks
FIX
14 landmarks
Critical::
No <main> landmark found
Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.
Warning::
No <nav> landmark found
Warning::
Skip navigation link is missing (WCAG 2.4.1)
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.
Page Structure — as a screen reader sees it
BANNER header MAIN (missing!) CONTENTINFO footer

Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.

Why this matters

Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.

Learn more

The <main> element marks the page's primary content area. Assistive tech offers a 'jump to main' shortcut — but only if <main> exists. Without it, every page navigation forces re-reading the header. Wrap your primary content in a single <main>.

Source: WAI-ARIA / WCAG 2.4.1

Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.

Why this matters

Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.

Learn more

WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.

Source: WCAG 2.1 SC 2.4.1

F
Web Manifest
Action
Valid manifest
FIX
Valid manifest
Warning::
No name or short_name
Add a name field to identify the app.
Warning::
No 192x192 icon
A 192px icon is required for PWA installation.
PWA Install Criteria Not Installable
Name 192×192 icon 512×512 icon Start URL Display Mode
D
Dark Mode Support
Action
No dark mode signals
FIX
No dark mode signals
Info::
No dark mode signals detected
Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.
Info::
Detection limited to meta tags and inline styles
External CSS files may contain prefers-color-scheme rules not visible to this scan.
Dark ModeNo Dark Mode Detected
color-scheme meta Not set Dark theme-color Not set CSS indicators Not detected

Detection limited to meta tags and inline styles.

D
Print Stylesheet
Action
No print styles
FIX
No print styles
Info::
No print-specific styles detected
When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.
Print Stylesheet No Print Styles
Print stylesheet Not found Inline @media print Not detected
F
Navigation UX
Action
No navigation patterns
FIX
No navigation patterns
Info::
No breadcrumbs, search, or skip link detected
These navigation aids help users orient themselves and find content efficiently, especially on large sites.
Breadcrumbs
Search
Skip Link
Labeled Navigation
Back to Top
Hamburger Menu
Sticky Navigation Cannot reliably detect (CSS-based)
0 of 6 testable patterns navigation patterns detected. Limited navigation support. Consider adding breadcrumbs, search, and skip link.
B
Heading Hierarchy
17 headings, 1 skip(s)
REVIEW
17 headings, 1 skip(s)
Warning::
Multiple H1 headings (11 found)
A page should have only one H1. Multiple H1s dilute the document outline.
Warning::
Heading level skipped: H1 → H3 (missing H2)
Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.
  • H1 Earn Cash Backwhen you
  • H2 All your favorite brands. All here.
  • H1 Rewards wherever you are duplicate H1
  • H1 Earn Cash Back online duplicate H1
  • H1 Earn Cash Back on the app duplicate H1
  • H1 Earn Cash Back in stores duplicate H1
  • H1 Earn Cash Back at restaurants duplicate H1
  • H1 Stack the savings duplicate H1
  • H1 Real reviews about real rewards duplicate H1
  • H1 Get paid your way duplicate H1
  • H1 Join over 17 million membersand start saving. duplicate H1
  • H1 Still have questions? duplicate H1
  • H3 How does Rakuten handle my data? skipped
  • H3 How does Rakuten make money?
  • H3 Do I need receipts?
  • H3 Do I need to link a credit card?
  • H3 Can I use coupons?

A page should have only one H1. Multiple H1s dilute the document outline.

Why this matters

Multiple H1s blur the page's primary topic — screen-reader users and Google both prefer one H1.

Learn more

HTML5's outline algorithm technically allows multiple H1s within sectioning content, but no browser implements it. In practice: one H1 per page. Use H2-H6 for subsections.

Source: WCAG 2.4.6 / Google Search Central

Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.

Why this matters

Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.

Learn more

Screen reader users navigate by jumping between headings (H1 → H2 → H3). Skipping (H1 → H3) breaks the sense of hierarchy. Use sequential levels even if you don't like the default styling — restyle with CSS instead. WCAG 1.3.1 (Info and Relationships) treats this as an A failure.

Source: WCAG 2.1 SC 1.3.1 / W3C WAI

C
Alt Text Quality
Action
4 of 115 images have issues
REVIEW
4 of 115 images have issues
Critical::
4 image(s) missing alt attribute
Images without alt text are invisible to screen readers.
Info::
111 image(s) with good alt text
115 images 111 good alt text 4 missing
IssueCount
missing4 image(s)

Images without alt text are invisible to screen readers.

Why this matters

Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.

Learn more

WCAG 2.1 Level A requires text alternatives for non-decorative images. Empty alt='' is fine for decorative; meaningful images need descriptive text. Common fixes: CMS audit + bulk add, build-time linter (alt-text-required ESLint rule), CI gate on Lighthouse a11y score.

Source: WCAG 2.1 SC 1.1.1 / WebAIM Million Report

C
404 Error Page
Action
HTTP 404, custom page
REVIEW
HTTP 404, custom page
Info::
Correct 404 status code returned
Got: HTTP 404
Info::
Custom styled 404 page
404 Page Quality Custom 404 Page
Status Code HTTP 404 Page Title Sorry! Page Not Found | Rakuten.com Custom Styling Navigation Homepage Link Search Form
B
Favicon & Branding
22 icon(s) detected
REVIEW
22 icon(s) detected
Info::
favicon.ico present at site root
Info::
HTML icon links detected
Info::
Apple touch icon present
Info::
Multiple icon sizes detected
favicon.ico Present
PNG Icons Present
Apple Touch Present
SVG Favicon Missing
Manifest Icons Missing
Multiple Sizes Present
A+
Form Accessibility
No form controls
PASS
No form controls
Info::
No form controls on this page
No form controls found.
A+
Color Contrast (Screenshot)
20 text elements analyzed, 0 fail WCAG AA
PASS

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

20 pass
Show all checked elements (20)
ElementRatioRequiredFGBGResult
h1 Rewards wherever you…21.00:13.0:1
#000000
#FFFFFF
Pass
h1 Earn Cash Back onlin…21.00:13.0:1
#000000
#FFFFFF
Pass
h1 Earn Cash Back on th…21.00:13.0:1
#000000
#FFFFFF
Pass
h1 Earn Cash Back in st…21.00:13.0:1
#000000
#FFFFFF
Pass
h1 Earn Cash Back at re…21.00:13.0:1
#000000
#FFFFFF
Pass
h1 Stack the savings21.00:13.0:1
#000000
#FFFFFF
Pass
h1 Real reviews about r…21.00:13.0:1
#000000
#FFFFFF
Pass
h1 Get paid your way21.00:13.0:1
#000000
#FFFFFF
Pass
h1 Join over21.00:13.0:1
#000000
#FFFFFF
Pass
h1 and start saving.21.00:13.0:1
#000000
#FFFFFF
Pass
h1 Still have questions…21.00:13.0:1
#000000
#FFFFFF
Pass
h2 All your favorite br…21.00:13.0:1
#000000
#FFFFFF
Pass
title Promo Codes, Coupons…21.00:14.5:1
#000000
#FFFFFF
Pass
button Sign In21.00:14.5:1
#000000
#FFFFFF
Pass
span Earn Cash Back21.00:14.5:1
#000000
#FFFFFF
Pass
span when you21.00:14.5:1
#000000
#FFFFFF
Pass
div shop online21.00:14.5:1
#000000
#FFFFFF
Pass
a Join for Free21.00:14.5:1
#000000
#FFFFFF
Pass
strong $8.2821.00:13.0:1
#000000
#FFFFFF
Pass
div Cash Back21.00:14.5:1
#000000
#FFFFFF
Pass

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

A
Lighthouse Accessibility Audits
Score 91/100 — 2 failing, 23 passed
PASS
91

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Contrast

Low-contrast text is difficult or impossible for many users to read. Link text that is discernible improves the experience for users with low vision. Learn how to make links distinguishable.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Privacy Policy div#accordion-panel-:r7: > div.css-17j1x9m > span.css-18hadnd > a

These are opportunities to improve the legibility of your content.

Best practices

Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. Learn more about the viewport meta tag.

Why this matters

Informational: a Permissions-Policy directive showing feature -> allowed origins.

Source: MDN Permissions-Policy

Failing Elements
head > meta head > meta
head > meta head > meta

These items highlight common accessibility best practices.

Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-*]` attributes match their roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
Image elements have `[alt]` attributes
ARIA attributes are used as specified for the element's role
`[aria-hidden="true"]` elements do not contain focusable descendents
Elements use only permitted ARIA attributes
Background and foreground colors have a sufficient contrast ratio
Document has a `<title>` element
`<frame>` or `<iframe>` elements have a title
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links have a discernible name
No element has a `[tabindex]` value greater than 0
Touch targets have sufficient size and spacing.
Heading elements appear in a sequentially-descending order
Skip links are focusable.
Document has a main landmark.
Deprecated ARIA roles were not used
`[accesskey]` values are unique
`button`, `link`, and `menuitem` elements have accessible names
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
Form elements have associated labels
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Image elements do not have `[alt]` attributes that are redundant text.
Identical links have the same purpose.
Elements with visible text labels have matching accessible names.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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