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https://rakuten.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
94
GRADE
A
FIX
0
REVIEW
0
PASS
6
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
6 PASS
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.rakuten.com/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://rakuten.com Canonical https://www.rakuten.com/ Match Self-referencing (correct) Target 200 ✓
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: Promo Codes, Coupons & Cash Back | Rakuten
Info::
Title length (42 chars) is optimal
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Promo Codes, Coupons & Cash Back | Rakuten"

42 characters Optimal ✓
Title: Promo Codes, Coupons & Cash Back | Rakuten
H1: Earn Cash Backwhen you
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A
Content Depth
1427 words, Fairly Easy
PASS
1427 words, Fairly Easy
Info::
Page has 1427 words — good depth for search engines
Info::
Text-to-HTML ratio is 0%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Fairly Easy (grade 8)
1427 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 8

Text-to-HTML Ratio

0% text 100% HTML

7 KB / 1738 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
115 images, 115 descriptive filenames
PASS
115 images, 115 descriptive filenames
Info::
All images have descriptive filenames
Info::
4 image(s) missing alt text — see Accessibility tab
115 descriptive
0 hash-based
0 generic
115 total
FilenameQualityAltIssues
blank-1a8815.svgdescriptive✗1
blank-1a8815.svgdescriptive✗1
blank-1a8815.svgdescriptive✗1
blank-1a8815.svgdescriptive✗1

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
1 schema types detected
PASS

Rich result eligibility

WebSite Eligible

Sitelinks search box

Detected schema types

WebSite json-ld → Sitelinks search box
2/2 required · 1/1 recommended
Required fields (Google)
  • name — Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Enables the in-SERP search box
Google's spec for this type

Missing schema opportunities

  • easy

    Article

    Page reads as an article (long body + headline) — add Article schema

    Eligible for top-stories carousel and Discover

  • easy

    FAQPage

    Page has Q&A-style content (questions in headings) that could be marked up as FAQPage

    FAQ rich results take 2-3× more SERP real estate

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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