Content - https://rakuten.com BeaverCheck Audit

B

Brand Presence

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

B

70/100

Site name appears as

Page title	Rakuten
og:site_name	Rakuten
twitter:site	@Rakuten
Organization.name	—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

Missing brand name in: Organization.name
No Organization schema — Google can't render your logo in the knowledge panel
No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A

Links

165 links checked, 163 healthy, 2 broken

PASS

165 links checked, 163 healthy, 2 broken

163 of 165 links are healthy

Broken link: https://static.rakuten.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://www.googletagmanager.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

165 total 157 healthy 2 broken 6 redirects

Broken Links (2)

Status	URL	Found in	Error
404	https://static.rakuten.com	`<link>`	Not Found
404	https://www.googletagmanager.com	`<link>`	Not Found

Redirects (6)

URL	Destination	Found in
https://www.rakuten.com/amazon.htm	https://www.rakuten.com/amazon.htm	`<a>`
https://rakuten.com/blog	https://rakuten.com/blog	`<a>`
https://rakuten.com/anon-privacy-prefere...	https://rakuten.com/anon-privacy-prefere...	`<a>`
https://rakuten.com/f/presidents-day-sal...	https://rakuten.com/f/presidents-day-sal...	`<a>`
https://rakuten.com/health-beauty	https://rakuten.com/health-beauty	`<a>`
https://rd.rakuten.co.jp/s2/?R2=https%3A...	https://rd.rakuten.co.jp/s2/?R2=https%3A...	`<a>`

200 https://fr.shopping.rakuten.com/ <link>

200 https://static.rakuten.com/static/images/favicons-r/v1/favic... <link>

200 https://static.rakuten.com/static/images/favicons-r/v1/icon-... <link>

200 https://static.rakuten.com/static/fonts/rakutenSansUI/Rakute... <link>

200 https://static.rakuten.com/static/fonts/stag/Stag-Book-Web.w... <link>

200 https://www.facebook.com <link>

200 https://connect.facebook.net <link>

200 https://www.google-analytics.com/analytics.js <script>

200 https://www.rakuten.com/ <link>

200 https://static.rakuten.com/assets/ac/_next/static/css/5147e2... <link>

200 https://static.rakuten.com/assets/ac/_next/static/chunks/pol... <script>

200 https://static.rakuten.com/assets/ac/_next/static/chunks/web... <script>

200 https://static.rakuten.com/assets/ac/_next/static/chunks/mai... <script>

200 https://static.rakuten.com/assets/ac/_next/static/chunks/pag... <script>

200 https://static.rakuten.com/assets/ac/_next/static/chunks/dca... <script>

200 https://static.rakuten.com/assets/ac/_next/static/chunks/342... <script>

200 https://static.rakuten.com/assets/ac/_next/static/chunks/883... <script>

200 https://static.rakuten.com/assets/ac/_next/static/chunks/146... <script>

200 https://static.rakuten.com/assets/ac/_next/static/chunks/pag... <script>

200 https://static.rakuten.com/assets/ac/_next/static/7ki86u0WjS... <script>

200 https://static.rakuten.com/assets/ac/_next/static/chunks/sch... <script>

200 https://rakuten.com/ <a>

200 https://static.rakuten.com/static/svg/rakuten/rak-logo-brand... <img>

200 https://static.rakuten.com/img/media/dls/override/1771895137... <img>

200 https://static.rakuten.com/img/media/dls/override/1771895135... <img>

200 https://static.rakuten.com/img/media/dls/override/1771895133... <img>

200 https://static.rakuten.com/img/media/dls/override/1771895127... <img>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

Preview

rakuten.com

Promo Codes, Coupons & Cash Back | Rakuten

Since 1999, we've paid our members over $3.6 Billion in Cash Back. Join now for an extra 10% Cash Back boost. Shop 3,500+ stores using coupons or cash back!

Preview quality · Twitter/X A+ · 100/100

twitter:card — app
twitter:title — Promo Codes, Coupons & Cash Back | Shop 3,500+ Stores!
twitter:description — Join Rakuten for free and get a $10 Welcome Bonus.
twitter:image — https://static.rakuten.com/img/media/dls/override/1771894614777/221024-55570-opengraph-q4-twitter-1024x512-v5.png

RAKUTEN.COM

Promo Codes, Coupons & Cash Back | Rakuten

Since 1999, we've paid our members over $3.6 Billion in Cash Back. Join now for an extra 10% Cash Back boost. Shop 3,500+ stores using coupons or cash back!

Preview quality · Facebook A+ · 95/100

Description will be truncated (156 chars / 155 max)

og:title — Promo Codes, Coupons & Cash Back | Rakuten
og:description — Since 1999, we've paid our members over $3.6 Billion in Cash Back. Join now for an extra 10% Cash Back boost. Shop 3,...
og:image — https://static.rakuten.com/img/media/dls/override/1771894612505/221024-55570-opengraph-q4-facebook-1200x628-v5.png
og:type — website
og:url — https://www.rakuten.com/
og:site_name — Rakuten

Description will be truncated on Facebook (156 chars, max 155)
→ Tighten og:description to ≤155 characters

Promo Codes, Coupons & Cash Back | Rakuten

rakuten.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (156 chars / 150 max)

og:title — Promo Codes, Coupons & Cash Back | Rakuten
og:description — Since 1999, we've paid our members over $3.6 Billion in Cash Back. Join now for an extra 10% Cash Back boost. Shop 3,...
og:image — https://static.rakuten.com/img/media/dls/override/1771894612505/221024-55570-opengraph-q4-facebook-1200x628-v5.png

Description will be truncated on LinkedIn (156 chars, max 150)
→ Tighten og:description to ≤150 characters

rakuten.com

Promo Codes, Coupons & Cash Back | Rakuten

Since 1999, we've paid our members over $3.6 Billion in Cash Back. Join now for an extra 10% Cash Back boost. Shop 3,500+ stores using coupons or cash back!

Preview quality · Slack A+ · 100/100

og:title — Promo Codes, Coupons & Cash Back | Rakuten
og:description — Since 1999, we've paid our members over $3.6 Billion in Cash Back. Join now for an extra 10% Cash Back boost. Shop 3,...
og:image — https://static.rakuten.com/img/media/dls/override/1771894612505/221024-55570-opengraph-q4-facebook-1200x628-v5.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Missing recommended property "description" for WebSite

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite

6 properties Valid

{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "name": "Rakuten",
  "url": "https://www.rakuten.com/",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.rakuten.com/search?query=&position=submit&type=suggest&term={search_term_string}",
    "name": "Search Action",
    "query-input": "required name=search_term_string",
    "@id": "https://www.rakuten.com/#SearchAction"
  },
  "@id": "https://www.rakuten.com/"
}