Skip to content
https://skift.com

Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.
SCORE
65
GRADE
D
FIX
4
REVIEW
5
PASS
4
INFO
0
Checks
13
4 PASS 5 REVIEW 4 FIX
D
Form Accessibility
Action
14 of 17 controls have issues
FIX
14 of 17 controls have issues
Critical::
13 control(s) without accessible label
Form controls need a <label>, aria-label, or aria-labelledby for screen readers.
Got: <input type="checkbox" id="header-offcanvas-search-trigger">; <input type="email" name="email">; <textarea name="g-recaptcha-response" id="g-recaptcha-response">; <input type="email" name="email">; <textarea name="g-recaptcha-response" id="g-recaptcha-response-1">; <input type="email" name="email">; <textarea name="g-recaptcha-response" id="g-recaptcha-response-2">; <input type="email" name="email">; <textarea name="g-recaptcha-response" id="g-recaptcha-response-3">; <input type="email" name="email"> (+3 more)
Warning::
1 control(s) rely on placeholder only
Placeholder text disappears on focus and is not a reliable label.
Got: <input type="search" name="s">
Info::
3 control(s) properly labeled
17 controls
3 labeled
1 placeholder only
13 unlabeled
ControlTypeLabelMethod
#69e955b94288dcheckboxTravel Sectorsfor/id
#69e955b94383dcheckboxSkift Brandsfor/id
#69e955b943f36checkboxAbout Skiftfor/id
ssearch(Search)placeholder only
emailemail(none)none
#g-recaptcha-response-1textarea(none)none
emailemail(none)none
#g-recaptcha-response-2textarea(none)none
emailemail(none)none
#g-recaptcha-response-3textarea(none)none
emailemail(none)none
#g-recaptcha-response-4textarea(none)none
emailemail(none)none
#g-recaptcha-response-5textarea(none)none
#header-offcanvas-search-triggercheckbox(none)none
emailemail(none)none
#g-recaptcha-responsetextarea(none)none

Form controls need a <label>, aria-label, or aria-labelledby for screen readers.

<input type="checkbox" id="header-offcanvas-search-trigger">; <input type="email" name="email">; <textarea name="g-recaptcha-response" id="g-recaptcha-response">; <input type="email" name="email">; <textarea name="g-recaptcha-response" id="g-recaptcha-response-1">; <input type="email" name="email">; <textarea name="g-recaptcha-response" id="g-recaptcha-response-2">; <input type="email" name="email">; <textarea name="g-recaptcha-response" id="g-recaptcha-response-3">; <input type="email" name="email"> (+3 more)

Why this matters

Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.

Source: WCAG 2.1 SC 3.3.2

Placeholder text disappears on focus and is not a reliable label.

<input type="search" name="s">

Why this matters

Placeholder-only labels disappear when the user starts typing — they must remember what the field was for.

Learn more ▾

Placeholders are NOT labels. They vanish on input, fail color contrast checks (most are gray), and don't satisfy WCAG SC 3.3.2. Always use a real <label> alongside (or aria-labelledby).

Source: WCAG 2.1 SC 3.3.2 / Nielsen Norman

D
Dark Mode Support
Action
No dark mode signals
FIX
No dark mode signals
Info::
No dark mode signals detected
Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.
Info::
Detection limited to meta tags and inline styles
External CSS files may contain prefers-color-scheme rules not visible to this scan.
Dark ModeNo Dark Mode Detected
color-scheme meta Not set ✗Dark theme-color Not set ✗CSS indicators Not detected ✗

Detection limited to meta tags and inline styles.

D
Print Stylesheet
Action
No print styles
FIX
No print styles
Info::
No print-specific styles detected
When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.
Print Stylesheet No Print Styles
Print stylesheet Not found ✗Inline @media print Not detected ✗
F
Navigation UX
Action
No navigation patterns
FIX
No navigation patterns
Info::
6 navigation landmark(s) detected
Info::
No breadcrumbs, search, or skip link detected
These navigation aids help users orient themselves and find content efficiently, especially on large sites.
Breadcrumbs
Search
Skip Link
Labeled Navigation 6 <nav> element(s)
Back to Top
Hamburger Menu
Sticky Navigation Cannot reliably detect (CSS-based)
1 of 6 testable patterns navigation patterns detected. Limited navigation support. Consider adding breadcrumbs, search, and skip link.
B
Landmark Structure
23 landmarks
REVIEW
23 landmarks
Info::
<main> landmark present
Info::
6 <nav> landmark(s) found
Warning::
6 of 6 <nav> elements are unlabeled
Multiple navigations need aria-label to distinguish them for screen readers.
Warning::
Skip navigation link is missing (WCAG 2.4.1)
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.
Page Structure — as a screen reader sees it
BANNER header NAV MAIN ASIDE "Language selected: Read in English" CONTENTINFO footer

Multiple navigations need aria-label to distinguish them for screen readers.

Why this matters

Some <nav> elements lack aria-label — screen-reader users hear 'navigation' multiple times with no way to distinguish them.

Learn more ▾

When a page has multiple <nav> regions (primary, footer, breadcrumb), each needs aria-label or aria-labelledby. AT users navigate by landmark; identical 'navigation' announcements force them to enter each one to discover purpose.

Source: WAI-ARIA Authoring Practices

Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.

Why this matters

Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.

Learn more ▾

WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.

Source: WCAG 2.1 SC 2.4.1

B
Alt Text Quality
2 of 197 images have issues
REVIEW
2 of 197 images have issues
Critical::
2 image(s) missing alt attribute
Images without alt text are invisible to screen readers.
Info::
49 decorative image(s) correctly marked
Info::
146 image(s) with good alt text
197 images 146 good alt text 49 decorative 2 missing
IssueCount
missing2 image(s)

Images without alt text are invisible to screen readers.

Why this matters

Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.

Learn more ▾

WCAG 2.1 Level A requires text alternatives for non-decorative images. Empty alt='' is fine for decorative; meaningful images need descriptive text. Common fixes: CMS audit + bulk add, build-time linter (alt-text-required ESLint rule), CI gate on Lighthouse a11y score.

Source: WCAG 2.1 SC 1.1.1 / WebAIM Million Report

B
Favicon & Branding
8 icon(s) detected
REVIEW
8 icon(s) detected
Info::
favicon.ico present at site root
Info::
HTML icon links detected
Info::
Apple touch icon present
Info::
Multiple icon sizes detected
✓ favicon.ico Present
✓ PNG Icons Present
✓ Apple Touch Present
✗ SVG Favicon Missing
✓ Manifest Icons Present
✓ Multiple Sizes Present
B
Lighthouse Accessibility Audits
Score 80/100 — 6 failing, 29 passed
REVIEW
80

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Sectors div.c-header__accordion > ul#menu-offcanvas > li#menu-item-719077 > button.o-accordion__tab
Events div.c-header__accordion > ul#menu-offcanvas > li#menu-item-719089 > button.o-accordion__tab
Skift Travel Podcasts div.c-header__accordion > ul#menu-offcanvas > li#menu-item-797967 > button.o-accordion__tab
Skift Forum Videos div.c-header__accordion > ul#menu-offcanvas > li#menu-item-789559 > button.o-accordion__tab

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Privacy Policy. div#hs-eu-cookie-confirmation-inner > div#hs-eu-policy-wording > p > a
Accept div#hs-eu-cookie-confirmation-inner > div#hs-en-cookie-confirmation-buttons-area > div#hs-eu-cookie-confirmation-button-group > a#hs-eu-confirmation-button
Decline div#hs-eu-cookie-confirmation-inner > div#hs-en-cookie-confirmation-buttons-area > div#hs-eu-cookie-confirmation-button-group > a#hs-eu-decline-button
AIRLINES article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
TRAVEL TECHNOLOGY article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
AIRLINES article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
AIRLINES article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
ONLINE TRAVEL article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
TOUR OPERATORS article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
TOUR OPERATORS article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
HOTELS article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
ONLINE TRAVEL article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
AIRLINES article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
TOURISM article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
ONLINE TRAVEL article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
TRAVEL TECHNOLOGY article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
TOURISM article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
TOURISM article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a

Low-contrast text is difficult or impossible for many users to read. Link text that is discernible improves the experience for users with low vision. Learn how to make links distinguishable.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Privacy Policy. div#hs-eu-cookie-confirmation-inner > div#hs-eu-policy-wording > p > a

These are opportunities to improve the legibility of your content.

Names and labels

Labels ensure that form controls are announced properly by assistive technologies, like screen readers. Learn more about form element labels.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group-inline > div.c-form__field > input.c-form__input form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group-inline > div.c-form__field > input.c-form__input
form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input
form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input
form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input
form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input
form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input

Screen reader users rely on frame titles to describe the contents of frames. Learn more about frame titles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#splide02-track > div#splide02-list > div#splide02-slide01 > iframe div#splide02-track > div#splide02-list > div#splide02-slide01 > iframe

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.wp-block-columns > div.wp-block-column > figure.wp-block-image > a div.wp-block-columns > div.wp-block-column > figure.wp-block-image > a
div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a
div.o-stack > div.wp-block-group > h3#h-the-trump-effect > a div.o-stack > div.wp-block-group > h3#h-the-trump-effect > a
div.wp-block-group > div.wp-block-group > figure.wp-block-image > a div.wp-block-group > div.wp-block-group > figure.wp-block-image > a
div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a
div.o-stack > div.wp-block-group > h3#h-early-check-in > a div.o-stack > div.wp-block-group > h3#h-early-check-in > a
div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a
div.o-stack > div.wp-block-group > h3#h-very-online > a div.o-stack > div.wp-block-group > h3#h-very-online > a
div.wp-site-blocks > div.wp-block-group > figure.wp-block-image > a div.wp-site-blocks > div.wp-block-group > figure.wp-block-image > a
div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a
div.wp-block-columns > div.wp-block-column > figure.wp-block-image > a div.wp-block-columns > div.wp-block-column > figure.wp-block-image > a
div.wp-block-columns > div.wp-block-column > figure.wp-block-image > a div.wp-block-columns > div.wp-block-column > figure.wp-block-image > a
div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a
div.o-stack > div.wp-block-group > h3#h-greenshift > a div.o-stack > div.wp-block-group > h3#h-greenshift > a
div.wp-block-columns > div.wp-block-column > figure.wp-block-image > a div.wp-block-columns > div.wp-block-column > figure.wp-block-image > a

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]`s have all required `[aria-*]` attributes
●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
●`[role]`s are contained by their required parent element
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Buttons have an accessible name
●Image elements have `[alt]` attributes
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●`button`, `link`, and `menuitem` elements have accessible names
●ARIA attributes are used as specified for the element's role
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Elements use only permitted ARIA attributes
●ARIA toggle fields have accessible names
●Document has a `<title>` element
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
●No element has a `[tabindex]` value greater than 0
●Touch targets have sufficient size and spacing.
●`[lang]` attributes have a valid value
●Heading elements appear in a sequentially-descending order
●Document has a main landmark.
●Deprecated ARIA roles were not used
●ARIA IDs are unique
●Uses ARIA roles only on compatible elements
●Identical links have the same purpose.
○`[accesskey]` values are unique
○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○No form fields have multiple labels
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Skip links are focusable.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○`<video>` elements contain a `<track>` element with `[kind="captions"]`
○Tables have different content in the summary attribute and `<caption>`.
○All heading elements contain content.
○Image elements do not have `[alt]` attributes that are redundant text.
○Elements with visible text labels have matching accessible names.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
A+
Heading Hierarchy
219 headings
PASS
219 headings
Info::
Single H1 present
  • H1 Skift – Travel Industry News & Insights for Global Business Leaders
  • H2 Don’t miss essential travel news
  • H2 Featured News
  • H3 American and Alaska in Talks Over a Revenue-Sharing Partnership
  • H2 Latest Travel News
  • H3 ChatGPT Just Turned On the Pricing Model Travel Advertising Runs On
  • H3 Southwest Holds Off on Changing Profit Outlook, Says It ‘Would Not Be Productive’
  • H3 How Spirit Airlines Fell Apart: A Complete Timeline
  • H3 Booking.com Hit With Italy Antitrust Probe Over Hotel Visibility
  • H3 TUI Downgrades Outlook, Reports Softer Bookings From Iran War
  • H2 Editor’s Picks
  • H3 Steve Case’s Onefinestay Is Shedding Rentals to Chase Luxury Travelers: Exclusive
  • H3 Hotel CEO Pay: Filings Reveal Who Made What — and How Boards Define Success
  • H3 The Net-Zero Club: The Green Hotels Rejecting Fossil Fuels
  • H3 The Skift Podcast Network
  • H4 Vrbo’s Tim Rosolio on AI, Supply Boom, and the End of Easy Money in STRs
  • H2 The travel industry’s premier event returns to bangkok on April 28- 29.
  • H2 Skift Video Shorts
  • H2 Skift Podcast Network
  • H2 Iran Impact News
  • H3 TUI Downgrades Outlook, Reports Softer Bookings From Iran War
  • H2 Latest News
  • H3 5 Fuel Shocks, 5 Very Different Endings: What History Tells Us About This One
  • H3 Iran War Pushes Chinese Travelers Closer to Home
  • H3 India Loses Up to 20% of Inbound Tourism as Iran War Cuts Key Air Routes
  • H2 Newsletter
  • H3 The Trump Effect
  • H3 Asia’s Must-Have Travel Flex Is Great Skin
  • H3 Self-Driving Cars Move Beyond Novelty, Giving Travelers Back the Luxury of Time
  • H3 Travel Marketers Try to Woo Large Language Models
  • H3 Connected Journeys: Hospitality Becomes an Always-On Relationship
  • H3 Q&A: Asia’s Luxury Resurgence Realigns the Global Travel Order
  • H3 Music Residencies Are Big Money for Live Tourism – and Every City Wants In
  • H3 Travel’s Sustainability Fairytale Won’t Get Its Happy Ending
  • H3 Tourists Give Up on the United States of America
  • H3 The Fastest Route Through the City Will Soon Be Above It
  • H3 The Train Renaissance Arrives and Airlines Are All Aboard
  • H3 Asia’s Must-Have Travel Flex Is Great Skin
  • H3 Self-Driving Cars Move Beyond Novelty, Giving Travelers Back the Luxury of Time
  • H3 Travel Marketers Try to Woo Large Language Models
  • H3 Connected Journeys: Hospitality Becomes an Always-On Relationship
  • H3 Q&A: Asia’s Luxury Resurgence Realigns the Global Travel Order
  • H3 Music Residencies Are Big Money for Live Tourism – and Every City Wants In
  • H3 Travel’s Sustainability Fairytale Won’t Get Its Happy Ending
  • H3 Tourists Give Up on the United States of America
  • H3 The Fastest Route Through the City Will Soon Be Above It
  • H3 The Train Renaissance Arrives and Airlines Are All Aboard
  • H3 Asia’s Must-Have Travel Flex Is Great Skin
  • H3 Self-Driving Cars Move Beyond Novelty, Giving Travelers Back the Luxury of Time
  • H3 Travel Marketers Try to Woo Large Language Models
  • H3 Connected Journeys: Hospitality Becomes an Always-On Relationship
  • H3 Q&A: Asia’s Luxury Resurgence Realigns the Global Travel Order
  • H3 Music Residencies Are Big Money for Live Tourism – and Every City Wants In
  • H3 Travel’s Sustainability Fairytale Won’t Get Its Happy Ending
  • H3 Tourists Give Up on the United States of America
  • H3 The Fastest Route Through the City Will Soon Be Above It
  • H3 The Train Renaissance Arrives and Airlines Are All Aboard
  • H2 Discover More Stories
  • H3 Aviation’s New Third Rail: AI Pricing
  • H3 Project Sunrise: The Business of Breaking Aviation’s Final Frontier
  • H3 The Travel Climate 10
  • H3 The New Science of Hotel Pricing
  • H3 The B2B Battleground: Expedia, Booking and Hopper Are Redefining Online Travel’s Quiet Money Machine
  • H3 State of Talent in Travel 2025
  • H3 Skift Power Rankings: Who’s Making the Biggest Bets in Travel
  • H3 Generation Next: The Risk Takers
  • H3 State of Travel 2025
  • H2 Hotel News
  • H3 Hyatt’s New India Chief Brings an Outsider’s Eye to an Ambitious Growth Story
  • H2 Latest Hotel News
  • H3 Inside the Rise of Bloom, a Tech-Led Hotel Platform in India
  • H3 Steve Case’s Onefinestay Is Shedding Rentals to Chase Luxury Travelers: Exclusive
  • H3 Apollo Is the Latest Fund to Bet on European Hostels
  • H2 Newsletter
  • H3 Early Check-In
  • H2 Skift + McKinsey & Company
  • H2 Online Travel News
  • H3 Booking.com Hit With Italy Antitrust Probe Over Hotel Visibility
  • H2 Latest Online Travel News
  • H3 Capital One Closed Hopper Tech and Employee Deal in April, Focuses on Travel Expansion
  • H3 NYC Finds 27% of Approved Short-Term Rental Listings Are Now Illegal
  • H3 NYC Sues Landlord Over Illegal Short-Term Rentals, Says Airbnb Could Have Done More
  • H2 Newsletter
  • H3 Very Online
  • H3 1. Brian Chesky
  • H3 2. Aravind Srinivas
  • H3 3. Howard Lutnick
  • H3 4. Blake Scholl
  • H3 5. Tourism Leaders
  • H3 6. Laurent Kleitman
  • H3 7. Avi Meir
  • H3 8. Sharan Pasricha
  • H3 9. Toby Xu
  • H3 10. Shai Zelering
  • H3 11. Eric Resnick
  • H3 12. Ben Minicucci
  • H3 13. Mirela Kumbaro
  • H3 14. Pieter Elbers
  • H3 15. Andrew Crawley
  • H3 16. Anne Nivíka Grødem
  • H3 17. Graham Turner
  • H3 18. Ritesh Agarwal
  • H3 19. Jason Wynn
  • H3 20. Vlad Doronin
  • H3 21. Mark Hoplamazian
  • H3 22. Joanna Geraghty
  • H3 23. David Neeleman
  • H3 24. Matt Welle
  • H3 25. Alex Karp
  • H3 26. Barry Sternlicht
  • H3 27. Zhang Xiaoqiang
  • H3 28. Prince Abdulaziz bin Turki Al-Faisal
  • H3 29. Nguyễn Thị Phương Thảo
  • H3 30. Tony Douglas
  • H3 1. Brian Chesky
  • H3 2. Aravind Srinivas
  • H3 3. Howard Lutnick
  • H3 4. Blake Scholl
  • H3 5. Tourism Leaders
  • H3 6. Laurent Kleitman
  • H3 7. Avi Meir
  • H3 8. Sharan Pasricha
  • H3 9. Toby Xu
  • H3 10. Shai Zelering
  • H3 11. Eric Resnick
  • H3 12. Ben Minicucci
  • H3 13. Mirela Kumbaro
  • H3 14. Pieter Elbers
  • H3 15. Andrew Crawley
  • H3 16. Anne Nivíka Grødem
  • H3 17. Graham Turner
  • H3 18. Ritesh Agarwal
  • H3 19. Jason Wynn
  • H3 20. Vlad Doronin
  • H3 21. Mark Hoplamazian
  • H3 22. Joanna Geraghty
  • H3 23. David Neeleman
  • H3 24. Matt Welle
  • H3 25. Alex Karp
  • H3 26. Barry Sternlicht
  • H3 27. Zhang Xiaoqiang
  • H3 28. Prince Abdulaziz bin Turki Al-Faisal
  • H3 29. Nguyễn Thị Phương Thảo
  • H3 30. Tony Douglas
  • H3 1. Brian Chesky
  • H3 2. Aravind Srinivas
  • H3 3. Howard Lutnick
  • H3 4. Blake Scholl
  • H3 5. Tourism Leaders
  • H3 6. Laurent Kleitman
  • H3 7. Avi Meir
  • H3 8. Sharan Pasricha
  • H3 9. Toby Xu
  • H3 10. Shai Zelering
  • H3 11. Eric Resnick
  • H3 12. Ben Minicucci
  • H3 13. Mirela Kumbaro
  • H3 14. Pieter Elbers
  • H3 15. Andrew Crawley
  • H3 16. Anne Nivíka Grødem
  • H3 17. Graham Turner
  • H3 18. Ritesh Agarwal
  • H3 19. Jason Wynn
  • H3 20. Vlad Doronin
  • H3 21. Mark Hoplamazian
  • H3 22. Joanna Geraghty
  • H3 23. David Neeleman
  • H3 24. Matt Welle
  • H3 25. Alex Karp
  • H3 26. Barry Sternlicht
  • H3 27. Zhang Xiaoqiang
  • H3 28. Prince Abdulaziz bin Turki Al-Faisal
  • H3 29. Nguyễn Thị Phương Thảo
  • H3 30. Tony Douglas
  • H2 Airline News
  • H3 American and Alaska in Talks Over a Revenue-Sharing Partnership
  • H2 Latest Airline News
  • H3 Southwest Holds Off on Changing Profit Outlook, Says It ‘Would Not Be Productive’
  • H3 How Spirit Airlines Fell Apart: A Complete Timeline
  • H3 5 Fuel Shocks, 5 Very Different Endings: What History Tells Us About This One
  • H2 Newsletter
  • H3 Jet Stream
  • H2 State of Talent in Travel
  • H2 The best-networked travel industry executive search firm.
  • H2 Insights
  • H3 New Report: Competing for Relevance in the AI Era
  • H3 How Payment Systems Are Changing in Travel and Hospitality
  • H3 Why Airlines Are Embracing Digital Transformation
  • H2 From shifting consumer tastes to the impact of AI, global travel is undergoing unprecedented change.
  • H2 Travel and Climate News
  • H3 Extreme Heat Is Changing When and Where People Travel: Booking Holdings
  • H2 Latest Climate and Travel News
  • H3 The Net-Zero Club: The Green Hotels Rejecting Fossil Fuels
  • H3 Authorities Around the World Are Banning Flight Ads Due To Climate. But Will It Change Anything?
  • H3 Delta Walks Back Climate Targets
  • H2 Newsletter
  • H3 GreenShift
  • H3 Travel Loyalty
  • H3 Artificial Intelligence
  • H3 Experiences
  • H3 Business Travel
  • H2 Skift Travel Health Index
  • H2 Skift Event Highlights
  • H3 From Vibe Coding to Exclusive LLM Deals: AI Takeaways From Agoda’s CEO
  • H3 Skift Megatrends Debate: How Fast Will AI Disrupt Travel?
  • H3 World Cup Could Help Reverse U.S. Tourism Slide
  • H3 Climate Mythbusters: 7 Common Claims About Travel Emissions
  • H2 Skift Pro
  • H2 SkiftX
  • H2 Deep Dives
  • H3 Winners, Losers, and Lots of Premium Seats: Europe’s Airline Scorecard
  • H3 ‘It’s Like Being in an Oven:’ How Extreme Heat Is Changing Travel
  • H3 Every One of Marriott’s Hotel Brands, Explained
  • H3 Extreme Loyalty: The Airlines Turning Travel Into a Competitive Sport
  • H3 The Silent Years of the U.S. Travel Industry Are Upon Us
  • H3 Travel Leaders (Anonymously) Speak Out on Trump’s Turbulent First 100 Days
  • H3 Flying Cars and Supersonic Jets: Silicon Valley’s New Arms Race
  • H3 Religious Tourism: The Indian Travel Industry’s Next Big Bet
  • H3 Social
A
404 Error Page
HTTP 404, custom page
PASS
HTTP 404, custom page
Info::
Correct 404 status code returned
Got: HTTP 404
Info::
Custom styled 404 page
Info::
Navigation links present on 404 page
Info::
Homepage link present on 404 page
Info::
Search form present on 404 page
404 Page Quality ✓ Custom 404 Page
Status Code HTTP 404 ✓Page Title Page not found - Skift ✓Custom Styling ✓Navigation ✓Homepage Link ✓Search Form ✓
A+
Web Manifest
PWA-ready
PASS
PWA-ready
Info::
Meets PWA install criteria
Info::
Name present: Skift
Info::
192x192 icon present
Info::
512x512 icon present
Info::
Display mode: minimal-ui
PWA Install Criteria ✓ Installable
Name Skift ✓192×192 icon ✓512×512 icon ✓Start URL https://skift.com ✓Display Mode minimal-ui ✓
Name Skift Display Mode minimal-ui Theme Color #ffffff Background Color #ffffff Icons 4 icon(s)
A+
Color Contrast (Screenshot)
20 text elements analyzed, 0 fail WCAG AA
PASS

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

20 pass
Show all checked elements (20)
ElementRatioRequiredFGBGResult
h1 Skift – Travel Ind…21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Don’t miss essenti…21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Featured News21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Latest Travel News21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Editor’s Picks21.00:13.0:1
#000000
#FFFFFF
Pass
h2 The travel industry…21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Skift Video Shorts21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Skift Podcast Networ…21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Iran Impact News21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Latest News21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Newsletter21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Discover More Storie…21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Hotel News21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Latest Hotel News21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Newsletter21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Online Travel News21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Latest Online Travel…21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Newsletter21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Airline News21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Latest Airline News21.00:13.0:1
#000000
#FFFFFF
Pass

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback