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https://skift.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

54/100

Site name appears as

Page titleSkift: Travel News, Airline News and Hotel News
og:site_nameSkift
twitter:site@skift
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Structured Data
Action
2 JSON-LD block(s) found — some improvements recommended.
REVIEW
2 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "headline" for NewsArticle
The "headline" property is required for the NewsArticle schema type.
Warning::
Missing required property "author" for NewsArticle
The "author" property is required for the NewsArticle schema type.
Warning::
Missing required property "datePublished" for NewsArticle
The "datePublished" property is required for the NewsArticle schema type.
Info::
Missing recommended property "image" for NewsArticle
Adding "image" can improve how search engines display your content.
Info::
Missing recommended property "publisher" for NewsArticle
Adding "publisher" can improve how search engines display your content.
Info::
Missing recommended property "dateModified" for NewsArticle
Adding "dateModified" can improve how search engines display your content.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
2 JSON-LD blocks found

The "headline" property is required for the NewsArticle schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "author" property is required for the NewsArticle schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "datePublished" property is required for the NewsArticle schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "image" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "publisher" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "dateModified" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : NewsArticle
2 properties Valid
Missing required property: headline
Missing required property: author
Missing required property: datePublished
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "NewsArticle",
      "@id": "https://skift.com/#article",
      "isPartOf": {
        "@id": "https://skift.com/"
      },
      "author": {
        "name": "Kenny Tran",
        "@id": "https://skift.com/#/schema/person/9df054677291fd3f1dfe3f03fd1c1351"
      },
      "headline": "Homepage",
      "datePublished": "2022-08-10T11:27:44+00:00",
      "dateModified": "2026-04-22T22:24:48+00:00",
      "mainEntityOfPage": {
        "@id": "https://skift.com/"
      },
      "wordCount": 594,
      "publisher": {
        "@id": "https://skift.com/#organization"
      },
      "image": {
        "@id": "https://skift.com/#primaryimage"
      },
      "thumbnailUrl": "https://skift.com/wp-content/uploads/2026/03/SasiaF-logo-hor-white.webp?w=1024",
      "inLanguage": "en-US"
    },
    {
      "@type": "WebPage",
      "@id": "https://skift.com/",
      "url": "https://skift.com/",
      "name": "Skift: Travel News, Airline News and Hotel News",
      "isPartOf": {
        "@id": "https://skift.com/#website"
      },
      "about": {
        "@id": "https://skift.com/#organization"
      },
      "primaryImageOfPage": {
        "@id": "https://skift.com/#primaryimage"
      },
      "image": {
        "@id": "https://skift.com/#primaryimage"
      },
      "thumbnailUrl": "https://skift.com/wp-content/uploads/2026/03/SasiaF-logo-hor-white.webp?w=1024",
      "datePublished": "2022-08-10T11:27:44+00:00",
      "dateModified": "2026-04-22T22:24:48+00:00",
      "description": "The trusted source for breaking travel news and travel research covering airlines, hotels, tourism, startups, and business travel.",
      "breadcrumb": {
        "@id": "https://skift.com/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://skift.com/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-US",
      "@id": "https://skift.com/#primaryimage",
      "url": "https://skift.com/wp-content/uploads/2026/03/SasiaF-logo-hor-white.webp",
      "contentUrl": "https://skift.com/wp-content/uploads/2026/03/SasiaF-logo-hor-white.webp",
      "width": 1278,
      "height": 246
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://skift.com/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://skift.com/#website",
      "url": "https://skift.com/",
      "name": "Skift",
      "description": "Travel News, Airline News, Hotel News & Tourism News",
      "publisher": {
        "@id": "https://skift.com/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://skift.com/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https://skift.com/#organization",
      "name": "Skift",
      "url": "https://skift.com/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https://skift.com/#/schema/logo/image/",
        "url": "https://skift.com/wp-content/uploads/2018/04/logo.png",
        "contentUrl": "https://skift.com/wp-content/uploads/2018/04/logo.png",
        "width": "419",
        "height": "157",
        "caption": "Skift"
      },
      "image": {
        "@id": "https://skift.com/#/schema/logo/image/"
      },
      "sameAs": [
        "https://www.facebook.com/Skiftnews",
        "https://x.com/skift",
        "https://www.instagram.com/skiftnews/?hl=en",
        "https://www.linkedin.com/company/skift/",
        "https://www.youtube.com/skiftnews"
      ]
    },
    {
      "@type": "Person",
      "@id": "https://skift.com/#/schema/person/9df054677291fd3f1dfe3f03fd1c1351",
      "name": "Kenny Tran",
      "url": "https://skift.com/author/kenny-tran/"
    }
  ]
}
Block 2 : WebPage
15 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "WebPage",
  "headline": "Skift",
  "url": "https:\/\/skift.com",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https:\/\/skift.com\/"
  },
  "thumbnailUrl": "",
  "image": {
    "@type": "ImageObject",
    "url": ""
  },
  "articleSection": "Uncategorized",
  "author": [
    {
      "@type": "Person",
      "name": "Kenny Tran"
    }
  ],
  "creator": [
    "Kenny Tran"
  ],
  "publisher": {
    "@type": "Organization",
    "name": "Skift",
    "logo": "https:\/\/skift.com\/wp-content\/uploads\/2016\/09\/cropped-logo-square-yellow.png"
  },
  "keywords": [
    "non-post",
    "homepage",
    "site: skift"
  ],
  "dateCreated": "2022-08-10T11:27:44Z",
  "datePublished": "2022-08-10T11:27:44Z",
  "dateModified": "2026-04-22T22:24:48Z"
}
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://skift.com/wp-content/uploads/2020/04/logo-wider.jpg?resize=1024,654
URL: https://skift.com/wp-content/uploads/2020/04/logo-wider.jpg?resize=1024,654

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Preview

skift.com

Travel News, Airline News and Hotel News by Skift

The trusted source for breaking travel news and travel research covering airlines, hotels, tourism, startups, and business travel.

Preview quality · Twitter/X A · 90/100
  • twitter:card — summary_large_image
  • twitter:title — Travel News, Airline News and Hotel News by Skift
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

SKIFT.COM

Travel News, Airline News and Hotel News by Skift

The trusted source for breaking travel news and travel research covering airlines, hotels, tourism, startups, and business travel.

Preview quality · Facebook A+ · 100/100
  • og:title — Travel News, Airline News and Hotel News by Skift
  • og:description — The trusted source for breaking travel news and travel research covering airlines, hotels, tourism, startups, and bus...
  • og:image — https://skift.com/wp-content/uploads/2020/04/logo-wider.jpg?resize=1024,654
  • og:type — website
  • og:url — https://skift.com/
  • og:site_name — Skift

  • og:image is below recommended size (1024×654)

    → Upload an image ≥1200×630 for the large preview card

Travel News, Airline News and Hotel News by Skift

skift.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Travel News, Airline News and Hotel News by Skift
  • og:description — The trusted source for breaking travel news and travel research covering airlines, hotels, tourism, startups, and bus...
  • og:image — https://skift.com/wp-content/uploads/2020/04/logo-wider.jpg?resize=1024,654

skift.com

Travel News, Airline News and Hotel News by Skift

The trusted source for breaking travel news and travel research covering airlines, hotels, tourism, startups, and business travel.

Preview quality · Slack A+ · 100/100
  • og:title — Travel News, Airline News and Hotel News by Skift
  • og:description — The trusted source for breaking travel news and travel research covering airlines, hotels, tourism, startups, and bus...
  • og:image — https://skift.com/wp-content/uploads/2020/04/logo-wider.jpg?resize=1024,654

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description⚠———
twitter:image⚠———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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