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Lighthouse Mobile

· 0 checks — Mobile Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.
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Detailed Report

Audit breakdown by category with detailed findings.

30

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms441.5 KiB
connect.facebook.net/en_US/fbevents.js1200.0 s96.6 KiB
i.ytimg.com/vi/PhUGIYQJw2U/sddefault.jpg300.0 s80.0 KiB
cdn.weglot.com/weglot.min.js1800.0 s71.0 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js3600.0 s73.1 KiB
/signals/config/7291063997621567?v=2.9.303&r=stable&domai...1200.0 s49.4 KiB
/vi/uOBwu5Ewv2g/maxresdefault.jpg?sqp=-oaymwEmCIAKENAF8qu...7200.0 s56.5 KiB
js.hs-analytics.net/analytics/1776899100000/449646.js300.0 s43.2 KiB
/vi/RREo6APEQb0/maxresdefault.jpg?sqp=-oaymwEmCIAKENAF8qu...7200.0 s55.0 KiB
/vi/IP6HTpvwTXs/maxresdefault.jpg?sqp=-oaymwEmCIAKENAF8qu...7200.0 s52.5 KiB
/vi/bNHUrgAFX0Q/maxresdefault.jpg?sqp=-oaymwEmCIAKENAF8qu...7200.0 s51.8 KiB
/vi/g7_QrI_8-uw/maxresdefault.jpg?sqp=-oaymwEmCIAKENAF8qu...7200.0 s51.0 KiB
/vi/EB0yxauULo0/maxresdefault.jpg?sqp=-oaymwEmCIAKENAF8qu...7200.0 s50.3 KiB
/vi/sXHWcsb6vX8/maxresdefault.jpg?sqp=-oaymwEmCIAKENAF8qu...7200.0 s49.5 KiB
/vi/7x3N2IaWNZU/maxresdefault.jpg?sqp=-oaymwEmCIAKENAF8qu...7200.0 s49.5 KiB
/vi/-Jg66_5Hc2w/maxres2.jpg?sqp=-oaymwEoCIAKENAF8quKqQMcG...7200.0 s49.4 KiB
/vi/oqWgYQdXQqs/maxresdefault.jpg?sqp=-oaymwEmCIAKENAF8qu...7200.0 s49.4 KiB
/vi/e5-lSB4ZO1c/maxresdefault.jpg?sqp=-oaymwEmCIAKENAF8qu...7200.0 s49.3 KiB
/vi/LgaARyj4yZE/maxresdefault.jpg?sqp=-oaymwEmCIAKENAF8qu...7200.0 s48.1 KiB
/vi/DoBnUADGzb4/maxresdefault.jpg?sqp=-oaymwEmCIAKENAF8qu...7200.0 s47.1 KiB
/vi/ACTiMWapt8c/maxresdefault.jpg?sqp=-oaymwEmCIAKENAF8qu...7200.0 s47.0 KiB
/vi/a5xRGOtjDDc/maxresdefault.jpg?sqp=-oaymwEoCIAKENAF8qu...7200.0 s46.7 KiB
/vi/qLnlzm4zqMc/maxres2.jpg?sqp=-oaymwEoCIAKENAF8quKqQMcG...7200.0 s45.5 KiB
/vi/ewBSC1BoJIQ/maxresdefault.jpg?sqp=-oaymwEmCIAKENAF8qu...7200.0 s42.9 KiB
ml314.com/tag.aspx?2233600.0 s38.7 KiB
/vi/zVMytyRLgB4/maxresdefault.jpg?sqp=-oaymwEmCIAKENAF8qu...7200.0 s36.9 KiB
/vi/MIXd3jzEYSQ/maxresdefault.jpg?sqp=-oaymwEmCIAKENAF8qu...7200.0 s36.9 KiB
/vi/7ztggeIpk4o/maxresdefault.jpg?sqp=-oaymwEmCIAKENAF8qu...7200.0 s36.1 KiB
/vi/wB5Hk97GTJc/maxresdefault.jpg?sqp=-oaymwEmCIAKENAF8qu...7200.0 s35.3 KiB
scripts.clarity.ms/0.8.59/clarity.js0.0 ms26.1 KiB
js.hubspot.com/web-interactives-embed.js600.0 s28.3 KiB
www.redditstatic.com/ads/pixel.js60.0 s19.0 KiB
js.hs-banner.com/449646.js300.0 s19.0 KiB
assets.poool.fr/engage.min.js1800.0 s19.3 KiB
www.google-analytics.com/analytics.js7200.0 s20.9 KiB
experiments.parsely.com/vip-experiments.js?apiKey=skift.com30.0 s9.5 KiB
skift.com/cdn-cgi/challenge-platform/h/b/scripts/jsd/0b8fb825cb67/main.js?14400.0 s12.9 KiB
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.es6.js?v=160603259200.0 s42.1 KiB
snap.licdn.com/li.lms-analytics/insight.min.js86400.0 s18.7 KiB
static.hotjar.com/c/hotjar-3364588.js?sv=760.0 s6.9 KiB
onesignal.com/sdks/web/v16/OneSignalSDK.page.styles.css?v=1606033600.0 s7.5 KiB
assets.poool.fr/lib-sdk.2.3.8-1771409338215.js1800.0 s6.9 KiB
js.hsadspixel.net/pixels.js600.0 s3.9 KiB
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms3.5 KiB
try.abtasty.com/ff4a05c623f31a6158faabf93150e5b9.js30.0 s2.9 KiB
analytics.ahrefs.com/analytics.js14400.0 s3.0 KiB
api.onesignal.com/sync/3170a23d-b31f-4132-8645-c9481a7d9ca0/web?callback=__jp03600.0 s2.5 KiB
cdn.userway.org/widget.js3600.0 s1.6 KiB
www.gstatic.com/recaptcha/api2/canonical_car.png604800.0 s10.9 KiB
js.hs-scripts.com/449646.js90.0 s1.1 KiB
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms1.0 KiB
pagead2.googlesyndication.com/pagead/js/r20260421/r20110914/abg_lite_fy2021.js1209600.0 s8.4 KiB
pagead2.googlesyndication.com/pagead/js/r20260422/r20110914/abg_lite_fy2021.js1209600.0 s8.4 KiB
s.adroll.com/j/pre/index.js0.0 ms733 B
/collect?v=2&fmt=js&pid=1240210&time=1776899384018&url=ht...0.0 ms693 B
/rp.gif?ts=1776899383983&id=a2_e19zsakmkin8&event=PageVis...0.0 ms666 B
/consent/check/4CJFWBZSLRGWHOT72BPEOC?pv=29965062607.9015...0.0 ms644 B
cdn.userway.org/styles/2026-04-14-10-40-20/widget_base.css?v=1776163220800864000.0 s5.4 KiB
www.gstatic.com/recaptcha/api2/logo_48.png604800.0 s2.3 KiB
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.js259200.0 s903 B
/pagead/js/r20260421/r20110914/client/window_focus_fy2021.js1209600.0 s1.2 KiB
/pagead/js/r20260422/r20110914/client/window_focus_fy2021.js1209600.0 s1.2 KiB
www.gstatic.com/recaptcha/api2/info_2x.png604800.0 s689 B
www.gstatic.com/recaptcha/api2/refresh_2x.png604800.0 s624 B
www.gstatic.com/recaptcha/api2/audio_2x.png604800.0 s554 B
/tr/?id=7291063997621567&ev=PageView&dl=https%3A%2F%2Fski...0.0 ms16 B
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms0 B
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms0 B
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms0 B
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms0 B
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms0 B
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms0 B
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms0 B
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms0 B
/pagead/managed/js/activeview/current/ufs_web_display.js3600.0 s0 B
/pagead/managed/js/activeview/current/ufs_web_display.js3600.0 s0 B
/pagead/managed/js/activeview/current/ufs_web_display.js3600.0 s0 B
cdn.userway.org/styles/2026-04-14-10-40-20/widget_base.css?v=1776163220800864000.0 s0 B
cdn.userway.org/styles/2026-04-14-10-40-20/widget_base.css?v=1776163220800864000.0 s0 B
pagead2.googlesyndication.com/pagead/js/r20260422/r20110914/abg_lite_fy2021.js1209600.0 s0 B
pagead2.googlesyndication.com/pagead/js/r20260422/r20110914/abg_lite_fy2021.js1209600.0 s0 B
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms0 B
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms0 B
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms0 B
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms0 B
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms0 B
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms0 B
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms0 B
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms0 B
www.gstatic.com/recaptcha/api2/canonical_car.png604800.0 s0 B
/pagead/js/r20260422/r20110914/client/window_focus_fy2021.js1209600.0 s0 B
/pagead/js/r20260422/r20110914/client/window_focus_fy2021.js1209600.0 s0 B
www.gstatic.com/recaptcha/api2/logo_48.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/logo_48.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/logo_48.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/logo_48.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/logo_48.png604800.0 s0 B
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms0 B
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms0 B
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms0 B
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms0 B
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms0 B
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms0 B
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms0 B
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms0 B
www.gstatic.com/recaptcha/api2/info_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/info_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/info_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/info_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/info_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/refresh_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/refresh_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/refresh_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/refresh_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/refresh_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/audio_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/audio_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/audio_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/audio_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/audio_2x.png604800.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLEst Savings
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff2260 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff2210 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff2210 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff2195 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff2155 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff2150 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff2105 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff285 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff285 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff275 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff275 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff265 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff265 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff260 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff260 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff250 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff250 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff245 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff240 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBA.woff235 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBA.woff235 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff225 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBA.woff225 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff220 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff215 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBA.woff215 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBA.woff25.0 ms

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:86.856 source:map[column:60299 line:1 type:source-location url:https://skift.com/wp-content/themes/skift-pangea/build/theme/index.js?ver=693e94ef744705ef95ea urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:3.722 source:map[column:61554 line:0 type:source-location url:https://skift.com/wp-content/themes/skift-pangea/build/theme/index.js?ver=693e94ef744705ef95ea urlProvider:network]] map[reflowTime:44.355 source:map[column:50565 line:0 type:source-location url:https://skift.com/wp-content/themes/skift-pangea/build/theme/index.js?ver=693e94ef744705ef95ea urlProvider:network]] map[reflowTime:34.434 source:map[column:19061 line:0 type:source-location url:https://skift.com/wp-content/themes/skift-pangea/build/theme/index.js?ver=693e94ef744705ef95ea urlProvider:network]] map[reflowTime:2.122 source:map[column:6189 line:0 type:source-location url:https://skift.com/wp-content/themes/skift-pangea/build/theme/index.js?ver=693e94ef744705ef95ea urlProvider:network]] map[reflowTime:3.316 source:map[column:11445 line:0 type:source-location url:https://skift.com/wp-content/themes/skift-pangea/build/theme/index.js?ver=693e94ef744705ef95ea urlProvider:network]] map[reflowTime:33.902 source:map[column:3118 line:9 type:source-location url:https://skift.com/_static/??-eJy108FugzAMBuAXmuuWdmWXac+SEENdSIJsA69fRnvpdtjG2kuiyPk/WZaMUw+cqm4IpHhWDKyGI6WQBYUaSiTOsoAMyTjSJnLanPUF51iVk1EytBPFOawt1wa9Sw059AN3AX2Xq1bRE52YR9DBayXsCeosEUem6c9Wn9VuJ7DRv5RV0ZqcDUIBrsb9c2kJdk+Ti6fJ+4fIq4zbR9COAwku10OkVYYLQNFTWJnWFq7ViUND9rNSbIvDvRGpcSbzCupn8QiVk/CL0X6H+jzRvLkutZyaBXv9MpqP+L4ry+Phbb8tyvMFu8GCNg== urlProvider:network]] map[reflowTime:12.549 source:map[column:3127 line:12 type:source-location url:https://skift.com/_static/??-eJy108FugzAMBuAXmuuWdmWXac+SEENdSIJsA69fRnvpdtjG2kuiyPk/WZaMUw+cqm4IpHhWDKyGI6WQBYUaSiTOsoAMyTjSJnLanPUF51iVk1EytBPFOawt1wa9Sw059AN3AX2Xq1bRE52YR9DBayXsCeosEUem6c9Wn9VuJ7DRv5RV0ZqcDUIBrsb9c2kJdk+Ti6fJ+4fIq4zbR9COAwku10OkVYYLQNFTWJnWFq7ViUND9rNSbIvDvRGpcSbzCupn8QiVk/CL0X6H+jzRvLkutZyaBXv9MpqP+L4ry+Phbb8tyvMFu8GCNg== urlProvider:network]] map[reflowTime:20.358 source:map[column:3127 line:13 type:source-location url:https://skift.com/_static/??-eJy108FugzAMBuAXmuuWdmWXac+SEENdSIJsA69fRnvpdtjG2kuiyPk/WZaMUw+cqm4IpHhWDKyGI6WQBYUaSiTOsoAMyTjSJnLanPUF51iVk1EytBPFOawt1wa9Sw059AN3AX2Xq1bRE52YR9DBayXsCeosEUem6c9Wn9VuJ7DRv5RV0ZqcDUIBrsb9c2kJdk+Ti6fJ+4fIq4zbR9COAwku10OkVYYLQNFTWJnWFq7ViUND9rNSbIvDvRGpcSbzCupn8QiVk/CL0X6H+jzRvLkutZyaBXv9MpqP+L4ry+Phbb8tyvMFu8GCNg== urlProvider:network]] map[reflowTime:220.903 source:map[type:text value:[unattributed]]] map[reflowTime:1.307 source:map[column:9247 line:0 type:source-location url:https://data.skift.com/wp-embed/js urlProvider:network]] map[reflowTime:0.069 source:map[column:9149 line:0 type:source-location url:https://data.skift.com/wp-embed/js urlProvider:network]] map[reflowTime:0.302 source:map[column:278 line:92 type:source-location url:https://www.google-analytics.com/analytics.js urlProvider:network]] map[reflowTime:6.064 source:map[column:47 line:303 type:source-location url:https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js urlProvider:network]] map[reflowTime:2.946 source:map[column:380 line:580 type:source-location url:https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js urlProvider:network]] map[reflowTime:0.135 source:map[column:30312 line:2 type:source-location url:https://ml314.com/tag.aspx?223 urlProvider:network]] map[reflowTime:40.482 source:map[column:86058 line:291 type:source-location url:https://js.hs-analytics.net/analytics/1776899100000/449646.js urlProvider:network]] map[reflowTime:0.466 source:map[column:101328 line:291 type:source-location url:https://js.hs-analytics.net/analytics/1776899100000/449646.js urlProvider:network]] map[reflowTime:2.399 source:map[column:48212 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js urlProvider:network]] map[reflowTime:1.119 source:map[column:31518 line:1 type:source-location url:https://scripts.clarity.ms/0.8.59/clarity.js urlProvider:network]] map[reflowTime:1.793 source:map[column:102033 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js urlProvider:network]] map[reflowTime:2.052 source:map[column:241855 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js urlProvider:network]] map[reflowTime:1.464 source:map[column:314 line:1625 type:source-location url:https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js urlProvider:network]] map[reflowTime:7.087 source:map[column:134 line:1628 type:source-location url:https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
OpenAI ChatGPT travel ads article.c-tease > div.c-tease__image > a.o-aspect-ratio > img.wp-post-image
skift.com/wp-content/uploads/2026/01/OpenAI-travel-ad-mockup.png?resize=768,432117.3 KiB106.5 KiB
An American Airlines Boeing 777-300ER. article.c-tease > div.c-tease__image > a.o-aspect-ratio > img.wp-post-image
/wp-content/uploads/2025/02/N732AN-American-Airlines-Boei...31.6 KiB19.2 KiB
article.c-tease > div.c-tease__image > a.o-aspect-ratio > img.wp-post-image article.c-tease > div.c-tease__image > a.o-aspect-ratio > img.wp-post-image
/wp-content/uploads/2022/07/2020-Southwest-Airlines-737-8...28.1 KiB18.1 KiB
notification icon div#normal-slidedown > div#slidedown-body > div.slidedown-body-icon > img
/permanent/8b9b5b54-e8fe-46d8-89c4-f919201f6482/Gy3eCT08S...10.0 KiB7.0 KiB
body.jar > div#google_image_div > a#aw0 > img.img_ad body.jar > div#google_image_div > a#aw0 > img.img_ad
tpc.googlesyndication.com/simgad/69271015358604927308.1 KiB5.6 KiB

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

More than 4 preconnect connections were found. These should be used sparingly and only to the most important origins.
description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer SizeDuration
cdn.weglot.com/weglot.min.js71.0 KiB1.3 s
try.abtasty.com/ff4a05c623f31a6158faabf93150e5b9.js2.9 KiB799 ms
/_static/??-eJyNjUEOQDAQAD+ktqpRF/GWthaNKklX8HsiDg4kzpOZg...34.7 KiB832 ms
/wp-content/themes/skift-2024/build/blocks/power-rankings...1.4 KiB
experiments.parsely.com/vip-experiments.js?apiKey=skift.com9.5 KiB902 ms
skift.com/wp-includes/blocks/cover/style.min.css?m=1774626884g1.7 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Keep the server response time for the main document short because all other requests depend on it. Learn more about the Time to First Byte metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.3 s
URLTime Spent
skift.com/1.4 s

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 180 ms 25.0 KiB
URLTransfer SizeEst Savings
/_static/??-eJyNjUEOQDAQAD+ktqpRF/GWthaNKklX8HsiDg4kzpOZg...34.6 KiB25.0 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.9 s 1.1 MiB
URLTransfer SizeEst Savings
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js361.8 KiB161.6 KiB
www.googletagmanager.com/gtag/js?id=G-DGT39WCYBD&cx=c&gtm=4e64k1h1166.3 KiB107.8 KiB
www.googletagmanager.com/gtag/js?id=AW-875682399&cx=c&gtm=4e64k1h1147.0 KiB104.1 KiB
/pagead/managed/js/gpt/m202604160201/pubads_impl.js187.7 KiB101.5 KiB
www.googletagmanager.com/gtag/destination?id=G-DGT39WCYBD&cx=c&gtm=4e64k1166.3 KiB64.2 KiB
www.googletagmanager.com/gtm.js?id=GTM-WZ9FZL8180.8 KiB62.3 KiB
www.googletagmanager.com/gtag/js?id=G-BRZW5HSDC0153.9 KiB59.2 KiB
www.googletagmanager.com/gtag/js?id=AW-875682399146.9 KiB58.2 KiB
try.abtasty.com/ff4a05c623f31a6158faabf93150e5b9/main.4c2ba378a61cd93c0690.js70.2 KiB51.8 KiB
cdn.weglot.com/weglot.min.js69.2 KiB41.4 KiB
connect.facebook.net/en_US/fbevents.js96.5 KiB33.4 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js73.1 KiB31.8 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js73.1 KiB31.8 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js73.1 KiB31.8 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js73.1 KiB31.1 KiB
cdn.userway.org/widgetapp/2026-04-14-10-40-20/widget_app_base_1776163220800.js47.1 KiB27.3 KiB
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.es6.js?v=16060341.6 KiB26.2 KiB
skift.com/wp-includes/js/jquery/jquery.min.js?m=1774626886g30.7 KiB23.3 KiB
s.adroll.com/j/roundtrip.js28.4 KiB22.4 KiB
ml314.com/tag.aspx?22338.2 KiB20.7 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTotal CPU TimeScript EvaluationScript Parse
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js6.6 s5.9 s81 ms
skift.com/3.3 s112 ms11 ms
Unattributable3.2 s612 ms0.0 ms
/pagead/managed/js/gpt/m202604160201/pubads_impl.js2.3 s1.8 s131 ms
/pagead/managed/js/activeview/current/ufs_web_display.js1.2 s1.1 s103 ms
js.hs-analytics.net/analytics/1776899100000/449646.js842 ms557 ms8.0 ms
www.googletagmanager.com/gtm.js?id=GTM-WZ9FZL8778 ms683 ms50 ms
skift.com/cdn-cgi/challenge-platform/scripts/jsd/main.js744 ms728 ms2.3 ms
/_static/??-eJy108FugzAMBuAXmuuWdmWXac+SEENdSIJsA69fRnvpd...712 ms406 ms10 ms
cdn.weglot.com/weglot.min.js699 ms485 ms19 ms
www.googletagmanager.com/gtag/destination?id=G-DGT39WCYBD&cx=c&gtm=4e64k1525 ms476 ms44 ms
/wp-content/themes/skift-pangea/build/theme/index.js?ver=...524 ms139 ms6.7 ms
www.googletagmanager.com/gtag/js?id=G-BRZW5HSDC0477 ms414 ms48 ms
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwMQ.js343 ms303 ms33 ms
www.youtube.com/s/player/1bb6ee63/www-widgetapi.vflset/www-widgetapi.js318 ms263 ms9.0 ms
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.es6.js?v=160603308 ms203 ms9.6 ms
scripts.clarity.ms/0.8.59/clarity.js308 ms240 ms11 ms
/signals/config/7291063997621567?v=2.9.303&r=stable&domai...264 ms243 ms20 ms
script.hotjar.com/modules.6a0f3932cb1341a35c18.js262 ms238 ms17 ms
cdn.userway.org/widgetapp/2026-04-14-10-40-20/widget_app_base_1776163220800.js245 ms142 ms12 ms
connect.facebook.net/en_US/fbevents.js240 ms178 ms57 ms
cdn.parsely.com/keys/skift.com/p.js?gtm_ver=3.1188 ms166 ms13 ms
js.hubspot.com/web-interactives-embed.js180 ms135 ms41 ms
www.google-analytics.com/analytics.js144 ms69 ms4.3 ms
securepubads.g.doubleclick.net/tag/js/gpt.js140 ms132 ms6.6 ms
www.googletagmanager.com/gtag/js?id=G-DGT39WCYBD&cx=c&gtm=4e64k1h1131 ms81 ms49 ms
cdn.weglot.com/switchers/default.20289500f58c41f7e3b30bb9c40fb0f92ee1f51a.min.js124 ms41 ms6.5 ms
try.abtasty.com/ff4a05c623f31a6158faabf93150e5b9/main.4c2ba378a61cd93c0690.js118 ms97 ms21 ms
static.ads-twitter.com/uwt.js114 ms81 ms28 ms
ep2.adtrafficquality.google/sodar/sodar2.js104 ms100 ms1.7 ms
s.adroll.com/j/roundtrip.js102 ms79 ms20 ms
www.googletagmanager.com/gtag/js?id=AW-87568239994 ms56 ms37 ms
js.hs-banner.com/449646.js90 ms81 ms4.8 ms
cdn.userway.org/styles/2026-04-14-10-40-20/widget_base.css?v=177616322080064 ms0.0 ms0.0 ms
www.googletagmanager.com/gtag/js?id=AW-875682399&cx=c&gtm=4e64k1h164 ms26 ms37 ms
analytics.tiktok.com/i18n/pixel/static/identify_5cff1caf.js53 ms35 ms17 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation18.4 s
Other4.5 s
Style & Layout2.4 s
Script Parsing & Compilation1.1 s
Garbage Collection916 ms
Rendering726 ms
Parse HTML & CSS381 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reasonFailure type
Internal error.Not actionable

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer Size
www.youtube.com/s/player/1bb6ee63/player_embed.vflset/en_US/base.js471.9 KiB
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...441.5 KiB
www.youtube.com/s/player/8456c9de/player_embed_es6.vflset/en_US/base.js436.3 KiB
www.youtube.com/s/player/1bb6ee63/player_embed_es6.vflset/en_US/base.js436.0 KiB
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js362.4 KiB
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js361.9 KiB
/podcasts/30000a5a-791e-11f0-bc48-b7d072bd8322/image/ba54...346.5 KiB
/podcasts/02c44eba-2d3d-11f1-a9ca-2bd1108247da/image/85cf...314.6 KiB
/podcasts/7692a784-cd64-11ec-ab93-bbbaa442b97a/image/5118...284.9 KiB
/podcasts/6809c73e-7918-11f0-aa65-33a3eb7cadc4/image/5088...282.7 KiB

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits
●Optimize DOM size
●LCP breakdown
●LCP request discovery
●Modern HTTP
●Optimize viewport for mobile
●Minify CSS
●Minify JavaScript
●User Timing marks and measures 33 user timings
●Avoid long main-thread tasks 20 long tasks found
●Image elements have explicit `width` and `height`
●Network Requests
●Network Round Trip Times 180 ms
●Server Backend Latencies 700 ms
●Tasks
●Diagnostics
●Metrics
●Screenshot Thumbnails
●Final Screenshot
●Script Treemap Data
●Resources Summary
●Avoid multiple page redirects
●Avoid large layout shifts 3 layout shifts found
○INP breakdown
○Avoid non-composited animations
80

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Sectors div.c-header__accordion > ul#menu-offcanvas > li#menu-item-719077 > button.o-accordion__tab
Events div.c-header__accordion > ul#menu-offcanvas > li#menu-item-719089 > button.o-accordion__tab
Skift Travel Podcasts div.c-header__accordion > ul#menu-offcanvas > li#menu-item-797967 > button.o-accordion__tab
Skift Forum Videos div.c-header__accordion > ul#menu-offcanvas > li#menu-item-789559 > button.o-accordion__tab

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Privacy Policy. div#hs-eu-cookie-confirmation-inner > div#hs-eu-policy-wording > p > a
Accept div#hs-eu-cookie-confirmation-inner > div#hs-en-cookie-confirmation-buttons-area > div#hs-eu-cookie-confirmation-button-group > a#hs-eu-confirmation-button
Decline div#hs-eu-cookie-confirmation-inner > div#hs-en-cookie-confirmation-buttons-area > div#hs-eu-cookie-confirmation-button-group > a#hs-eu-decline-button
AIRLINES article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
TRAVEL TECHNOLOGY article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
AIRLINES article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
AIRLINES article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
ONLINE TRAVEL article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
TOUR OPERATORS article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
TOUR OPERATORS article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
HOTELS article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
ONLINE TRAVEL article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
AIRLINES article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
TOURISM article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
ONLINE TRAVEL article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
TRAVEL TECHNOLOGY article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
TOURISM article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
TOURISM article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a

Low-contrast text is difficult or impossible for many users to read. Link text that is discernible improves the experience for users with low vision. Learn how to make links distinguishable.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Privacy Policy. div#hs-eu-cookie-confirmation-inner > div#hs-eu-policy-wording > p > a

These are opportunities to improve the legibility of your content.

Names and labels

Labels ensure that form controls are announced properly by assistive technologies, like screen readers. Learn more about form element labels.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group-inline > div.c-form__field > input.c-form__input form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group-inline > div.c-form__field > input.c-form__input
form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input
form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input
form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input
form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input
form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input

Screen reader users rely on frame titles to describe the contents of frames. Learn more about frame titles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#splide02-track > div#splide02-list > div#splide02-slide01 > iframe div#splide02-track > div#splide02-list > div#splide02-slide01 > iframe

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.wp-block-columns > div.wp-block-column > figure.wp-block-image > a div.wp-block-columns > div.wp-block-column > figure.wp-block-image > a
div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a
div.o-stack > div.wp-block-group > h3#h-the-trump-effect > a div.o-stack > div.wp-block-group > h3#h-the-trump-effect > a
div.wp-block-group > div.wp-block-group > figure.wp-block-image > a div.wp-block-group > div.wp-block-group > figure.wp-block-image > a
div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a
div.o-stack > div.wp-block-group > h3#h-early-check-in > a div.o-stack > div.wp-block-group > h3#h-early-check-in > a
div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a
div.o-stack > div.wp-block-group > h3#h-very-online > a div.o-stack > div.wp-block-group > h3#h-very-online > a
div.wp-site-blocks > div.wp-block-group > figure.wp-block-image > a div.wp-site-blocks > div.wp-block-group > figure.wp-block-image > a
div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a
div.wp-block-columns > div.wp-block-column > figure.wp-block-image > a div.wp-block-columns > div.wp-block-column > figure.wp-block-image > a
div.wp-block-columns > div.wp-block-column > figure.wp-block-image > a div.wp-block-columns > div.wp-block-column > figure.wp-block-image > a
div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a
div.o-stack > div.wp-block-group > h3#h-greenshift > a div.o-stack > div.wp-block-group > h3#h-greenshift > a
div.wp-block-columns > div.wp-block-column > figure.wp-block-image > a div.wp-block-columns > div.wp-block-column > figure.wp-block-image > a

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]`s have all required `[aria-*]` attributes
●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
●`[role]`s are contained by their required parent element
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Buttons have an accessible name
●Image elements have `[alt]` attributes
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●`button`, `link`, and `menuitem` elements have accessible names
●ARIA attributes are used as specified for the element's role
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Elements use only permitted ARIA attributes
●ARIA toggle fields have accessible names
●Document has a `<title>` element
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
●No element has a `[tabindex]` value greater than 0
●Touch targets have sufficient size and spacing.
●`[lang]` attributes have a valid value
●Heading elements appear in a sequentially-descending order
●Document has a main landmark.
●Deprecated ARIA roles were not used
●ARIA IDs are unique
●Uses ARIA roles only on compatible elements
●Identical links have the same purpose.
○`[accesskey]` values are unique
○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○No form fields have multiple labels
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Skip links are focusable.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○`<video>` elements contain a `<track>` element with `[kind="captions"]`
○Tables have different content in the summary attribute and `<caption>`.
○All heading elements contain content.
○Image elements do not have `[alt]` attributes that are redundant text.
○Elements with visible text labels have matching accessible names.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
81

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
AttributionReporting
snap.licdn.com/li.lms-analytics/insight.min.js
SharedStorage
skift.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
StorageType.persistent is deprecated. Please use standardized navigator.storage instead.
skift.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
Fledge
skift.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
Specifying overflow: visible on img, video and canvas tags may cause them to produce visual content outside of the element bounds. See https://github.com/WICG/shared-element-transitions/blob/main/debugging_overflow_on_images.md.
skift.com/
●Uses HTTPS
●Avoids third-party cookies
●Allows users to paste into input fields
●Avoids requesting the geolocation permission on page load
●Avoids requesting the notification permission on page load
●Displays images with correct aspect ratio
●Serves images with appropriate resolution
●Page has the HTML doctype
●Properly defines charset
●No browser errors logged to the console
●No issues in the `Issues` panel in Chrome Devtools
●Ensure CSP is effective against XSS attacks
●Use a strong HSTS policy
●Ensure proper origin isolation with COOP
●Mitigate DOM-based XSS with Trusted Types
●Detected JavaScript libraries
●Page has valid source maps
○Redirects HTTP traffic to HTTPS
○Mitigate clickjacking with XFO or CSP
92

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Crawling and Indexing

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. Learn how to make links crawlable

Why this matters

Performance issues directly impact user engagement and conversion rates.

Uncrawlable Link
VIEW ALL MEGATRENDS div.wp-block-group > div.wp-block-buttons > div.wp-block-button > a.wp-block-button__link

To appear in search results, crawlers need access to your app.

○Structured data is valid
●Page isn’t blocked from indexing
●Document has a `<title>` element
●Document has a meta description
●Page has successful HTTP status code
●Links have descriptive text
●robots.txt is valid
●Image elements have `[alt]` attributes
●Document has a valid `hreflang`
●Document has a valid `rel=canonical`

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