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Lighthouse Desktop

· 0 checks — Desktop Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.
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Detailed Report

Audit breakdown by category with detailed findings.

40

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms441.6 KiB
connect.facebook.net/en_US/fbevents.js1200.0 s96.6 KiB
i.ytimg.com/vi/PhUGIYQJw2U/sddefault.jpg300.0 s80.5 KiB
/hs-fs/hubfs/1080x1080px-1-1.png?width=1080&height=1080&n...1209600.0 s701.5 KiB
cdn.weglot.com/weglot.min.js1800.0 s70.9 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js3600.0 s73.1 KiB
/signals/config/7291063997621567?v=2.9.303&r=stable&domai...1200.0 s49.4 KiB
js.hs-analytics.net/analytics/1776899100000/449646.js300.0 s43.2 KiB
ml314.com/tag.aspx?2233600.0 s38.7 KiB
js.hubspot.com/web-interactives-embed.js600.0 s28.3 KiB
www.redditstatic.com/ads/pixel.js60.0 s19.0 KiB
js.hs-banner.com/449646.js300.0 s19.0 KiB
/vi/bNHUrgAFX0Q/sddefault.jpg?sqp=-oaymwEmCIAFEOAD8quKqQM...7200.0 s22.9 KiB
assets.poool.fr/engage.min.js1800.0 s19.3 KiB
www.google-analytics.com/analytics.js7200.0 s20.9 KiB
scripts.clarity.ms/0.8.59/clarity.js86400.0 s26.2 KiB
experiments.parsely.com/vip-experiments.js?apiKey=skift.com30.0 s9.5 KiB
js.hubspot.com/web-interactives-container.js600.0 s10.2 KiB
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.es6.js?v=160603259200.0 s42.1 KiB
skift.com/cdn-cgi/challenge-platform/h/b/scripts/jsd/0b8fb825cb67/main.js?14400.0 s11.6 KiB
snap.licdn.com/li.lms-analytics/insight.min.js86400.0 s18.7 KiB
static.hotjar.com/c/hotjar-3364588.js?sv=760.0 s6.9 KiB
onesignal.com/sdks/web/v16/OneSignalSDK.page.styles.css?v=1606033600.0 s7.5 KiB
assets.poool.fr/lib-sdk.2.3.8-1771409338215.js1800.0 s6.9 KiB
/hs-fs/hubfs/1080x1080px-1-1.png?width=540&height=540&nam...1209600.0 s40.2 KiB
js.hsadspixel.net/pixels.js600.0 s3.9 KiB
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms3.5 KiB
try.abtasty.com/ff4a05c623f31a6158faabf93150e5b9.js30.0 s2.9 KiB
analytics.ahrefs.com/analytics.js14400.0 s3.0 KiB
api.onesignal.com/sync/3170a23d-b31f-4132-8645-c9481a7d9ca0/web?callback=__jp03600.0 s2.5 KiB
449646.hs-sites.com/_hcms/googlefonts/Abril_Fatface/regular.woff21209600.0 s18.1 KiB
cdn.userway.org/widget.js3600.0 s1.6 KiB
js.hs-scripts.com/449646.js90.0 s1.1 KiB
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms1.0 KiB
pagead2.googlesyndication.com/pagead/js/r20260421/r20110914/abg_lite_fy2021.js1209600.0 s8.4 KiB
pagead2.googlesyndication.com/pagead/js/r20260422/r20110914/abg_lite_fy2021.js1209600.0 s8.4 KiB
s.adroll.com/j/pre/index.js0.0 ms733 B
/collect?v=2&fmt=js&pid=1240210&time=1776899432386&url=ht...0.0 ms691 B
/rp.gif?ts=1776899432353&id=a2_e19zsakmkin8&event=PageVis...0.0 ms666 B
/consent/check/4CJFWBZSLRGWHOT72BPEOC?pv=81930311212.791&...0.0 ms644 B
cdn.userway.org/styles/2026-04-14-10-40-20/widget_base.css?v=1776163220800864000.0 s5.4 KiB
www.gstatic.com/recaptcha/api2/logo_48.png604800.0 s2.3 KiB
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.js259200.0 s901 B
/pagead/js/r20260421/r20110914/client/window_focus_fy2021.js1209600.0 s1.2 KiB
/pagead/js/r20260422/r20110914/client/window_focus_fy2021.js1209600.0 s1.2 KiB
www.gstatic.com/recaptcha/api2/info_2x.png604800.0 s689 B
www.gstatic.com/recaptcha/api2/refresh_2x.png604800.0 s624 B
www.gstatic.com/recaptcha/api2/audio_2x.png604800.0 s554 B
/tr/?id=7291063997621567&ev=PageView&dl=https%3A%2F%2Fski...0.0 ms19 B
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms0 B
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms0 B
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms0 B
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms0 B
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms0 B
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms0 B
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms0 B
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms0 B
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms0 B
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms0 B
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms0 B
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms0 B
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms0 B
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms0 B
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms0 B
/assets/application-d715fb9e65d38bca5af4e1bdd815ddce58515...0.0 ms0 B
/pagead/managed/js/activeview/current/ufs_web_display.js3600.0 s0 B
/pagead/managed/js/activeview/current/ufs_web_display.js3600.0 s0 B
/pagead/managed/js/activeview/current/ufs_web_display.js3600.0 s0 B
cdn.userway.org/styles/2026-04-14-10-40-20/widget_base.css?v=1776163220800864000.0 s0 B
cdn.userway.org/styles/2026-04-14-10-40-20/widget_base.css?v=1776163220800864000.0 s0 B
pagead2.googlesyndication.com/pagead/js/r20260421/r20110914/abg_lite_fy2021.js1209600.0 s0 B
pagead2.googlesyndication.com/pagead/js/r20260422/r20110914/abg_lite_fy2021.js1209600.0 s0 B
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms0 B
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms0 B
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms0 B
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms0 B
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms0 B
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms0 B
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms0 B
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms0 B
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms0 B
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms0 B
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms0 B
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms0 B
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms0 B
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms0 B
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms0 B
/assets/application-8770b198b3fe72d5442210854ce10bda4e3df...0.0 ms0 B
/pagead/js/r20260421/r20110914/client/window_focus_fy2021.js1209600.0 s0 B
/pagead/js/r20260422/r20110914/client/window_focus_fy2021.js1209600.0 s0 B
www.gstatic.com/recaptcha/api2/logo_48.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/logo_48.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/logo_48.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/logo_48.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/logo_48.png604800.0 s0 B
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms0 B
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms0 B
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms0 B
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms0 B
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms0 B
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms0 B
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms0 B
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms0 B
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms0 B
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms0 B
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms0 B
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms0 B
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms0 B
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms0 B
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms0 B
playlist.megaphone.fm/assets/megaphone-play-EVYWJQ6F.digested.png0.0 ms0 B
www.gstatic.com/recaptcha/api2/info_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/info_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/info_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/info_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/info_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/refresh_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/refresh_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/refresh_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/refresh_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/refresh_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/audio_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/audio_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/audio_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/audio_2x.png604800.0 s0 B
www.gstatic.com/recaptcha/api2/audio_2x.png604800.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
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static.doubleclick.net/instream/ad_status.js900.0 s0 B
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static.doubleclick.net/instream/ad_status.js900.0 s0 B
static.doubleclick.net/instream/ad_status.js900.0 s0 B
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static.doubleclick.net/instream/ad_status.js900.0 s0 B

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]
items: [map[node:map[type:text value:Total] score:0.121208] map[node:map[boundingRect:map[bottom:1443 height:929 left:0 right:1350 top:514 width:1350] lhId:page-1-DIV nodeLabel:Noticias destacadas AEROLÍNEAS American and Alaska in Talks Over a Revenue-Shar… path:1,HTML,1,BODY,17,MAIN,0,DIV,3,DIV selector:body.home > main.c-main > div.wp-site-blocks > div.wp-block-group snippet:<div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-…" style="margin-top:10px;margin-bottom:0"> type:node] score:0.105074 subItems:map[items:[map[cause:Web font extra:map[type:url value:https://fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff2]]] type:subitems]] map[node:map[boundingRect:map[bottom:1443 height:929 left:0 right:1350 top:514 width:1350] lhId:page-1-DIV nodeLabel:Noticias destacadas AEROLÍNEAS American and Alaska in Talks Over a Revenue-Shar… path:1,HTML,1,BODY,17,MAIN,0,DIV,3,DIV selector:body.home > main.c-main > div.wp-site-blocks > div.wp-block-group snippet:<div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-…" style="margin-top:10px;margin-bottom:0"> type:node] score:0.016134 subItems:map[items:[map[cause:Web font extra:map[type:url value:https://fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff2]] map[cause:Web font extra:map[type:url value:https://fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff2]]] type:subitems]]]
headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]
items: [map[node:map[type:text value:Total] score:0.170607] map[node:map[boundingRect:map[bottom:14396 height:14073 left:0 right:1350 top:324 width:1350] lhId:page-4-MAIN nodeLabel:Skift – Travel Industry News & Insights for Global Business Leaders DON’T MISS … path:1,HTML,1,BODY,17,MAIN selector:body.home > main.c-main snippet:<main class="c-main is-flush-top is-flush-bottom"> type:node] score:0.170607]]

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLEst Savings
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff280 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff260 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBA.woff260 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBA.woff260 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBA.woff255 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff250 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBA.woff250 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBA.woff250 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBA.woff250 ms
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A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:166.861 source:map[column:73398 line:2 type:source-location url:https://scripts.clarity.ms/0.8.59/clarity.js urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:120.392 source:map[type:text value:[unattributed]]] map[reflowTime:3.645 source:map[column:61554 line:0 type:source-location url:https://skift.com/wp-content/themes/skift-pangea/build/theme/index.js?ver=693e94ef744705ef95ea urlProvider:network]] map[reflowTime:40.101 source:map[column:50565 line:0 type:source-location url:https://skift.com/wp-content/themes/skift-pangea/build/theme/index.js?ver=693e94ef744705ef95ea urlProvider:network]] map[reflowTime:44.523 source:map[column:19061 line:0 type:source-location url:https://skift.com/wp-content/themes/skift-pangea/build/theme/index.js?ver=693e94ef744705ef95ea urlProvider:network]] map[reflowTime:1.941 source:map[column:6189 line:0 type:source-location url:https://skift.com/wp-content/themes/skift-pangea/build/theme/index.js?ver=693e94ef744705ef95ea urlProvider:network]] map[reflowTime:3.631 source:map[column:11423 line:0 type:source-location url:https://skift.com/wp-content/themes/skift-pangea/build/theme/index.js?ver=693e94ef744705ef95ea urlProvider:network]] map[reflowTime:37.255 source:map[column:3118 line:9 type:source-location url:https://skift.com/_static/??-eJy108FugzAMBuAXmuuWdmWXac+SEENdSIJsA69fRnvpdtjG2kuiyPk/WZaMUw+cqm4IpHhWDKyGI6WQBYUaSiTOsoAMyTjSJnLanPUF51iVk1EytBPFOawt1wa9Sw059AN3AX2Xq1bRE52YR9DBayXsCeosEUem6c9Wn9VuJ7DRv5RV0ZqcDUIBrsb9c2kJdk+Ti6fJ+4fIq4zbR9COAwku10OkVYYLQNFTWJnWFq7ViUND9rNSbIvDvRGpcSbzCupn8QiVk/CL0X6H+jzRvLkutZyaBXv9MpqP+L4ry+Phbb8tyvMFu8GCNg== urlProvider:network]] map[reflowTime:28.347 source:map[column:3127 line:12 type:source-location url:https://skift.com/_static/??-eJy108FugzAMBuAXmuuWdmWXac+SEENdSIJsA69fRnvpdtjG2kuiyPk/WZaMUw+cqm4IpHhWDKyGI6WQBYUaSiTOsoAMyTjSJnLanPUF51iVk1EytBPFOawt1wa9Sw059AN3AX2Xq1bRE52YR9DBayXsCeosEUem6c9Wn9VuJ7DRv5RV0ZqcDUIBrsb9c2kJdk+Ti6fJ+4fIq4zbR9COAwku10OkVYYLQNFTWJnWFq7ViUND9rNSbIvDvRGpcSbzCupn8QiVk/CL0X6H+jzRvLkutZyaBXv9MpqP+L4ry+Phbb8tyvMFu8GCNg== urlProvider:network]] map[reflowTime:55.687 source:map[column:3127 line:13 type:source-location url:https://skift.com/_static/??-eJy108FugzAMBuAXmuuWdmWXac+SEENdSIJsA69fRnvpdtjG2kuiyPk/WZaMUw+cqm4IpHhWDKyGI6WQBYUaSiTOsoAMyTjSJnLanPUF51iVk1EytBPFOawt1wa9Sw059AN3AX2Xq1bRE52YR9DBayXsCeosEUem6c9Wn9VuJ7DRv5RV0ZqcDUIBrsb9c2kJdk+Ti6fJ+4fIq4zbR9COAwku10OkVYYLQNFTWJnWFq7ViUND9rNSbIvDvRGpcSbzCupn8QiVk/CL0X6H+jzRvLkutZyaBXv9MpqP+L4ry+Phbb8tyvMFu8GCNg== urlProvider:network]] map[reflowTime:0.31 source:map[column:278 line:92 type:source-location url:https://www.google-analytics.com/analytics.js urlProvider:network]] map[reflowTime:3.03 source:map[column:9247 line:0 type:source-location url:https://data.skift.com/wp-embed/js urlProvider:network]] map[reflowTime:0.073 source:map[column:9149 line:0 type:source-location url:https://data.skift.com/wp-embed/js urlProvider:network]] map[reflowTime:2.651 source:map[column:7842 line:0 type:source-location url:https://skift.com/cdn-cgi/challenge-platform/scripts/jsd/main.js urlProvider:network]] map[reflowTime:0.139 source:map[column:30312 line:2 type:source-location url:https://ml314.com/tag.aspx?223 urlProvider:network]] map[reflowTime:4.815 source:map[column:47 line:303 type:source-location url:https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js urlProvider:network]] map[reflowTime:5.417 source:map[column:380 line:580 type:source-location url:https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js urlProvider:network]] map[reflowTime:166.861 source:map[column:31518 line:1 type:source-location url:https://scripts.clarity.ms/0.8.59/clarity.js urlProvider:network]] map[reflowTime:1.651 source:map[column:48586 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604210101/pubads_impl.js?cb=31098008 urlProvider:network]] map[reflowTime:4.367 source:map[column:86058 line:291 type:source-location url:https://js.hs-analytics.net/analytics/1776899100000/449646.js urlProvider:network]] map[reflowTime:41.677 source:map[column:237229 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604210101/pubads_impl.js?cb=31098008 urlProvider:network]] map[reflowTime:3.984 source:map[column:102564 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604210101/pubads_impl.js?cb=31098008 urlProvider:network]] map[reflowTime:5.092 source:map[column:241836 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604210101/pubads_impl.js?cb=31098008 urlProvider:network]] map[reflowTime:0.521 source:map[column:101328 line:291 type:source-location url:https://js.hs-analytics.net/analytics/1776899100000/449646.js urlProvider:network]] map[reflowTime:0.628 source:map[column:143574 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604210101/pubads_impl.js?cb=31098008 urlProvider:network]] map[reflowTime:1.775 source:map[column:332 line:412 type:source-location url:https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js urlProvider:network]] map[reflowTime:2.134 source:map[column:43255 line:0 type:source-location url:https://js.hubspot.com/web-interactives-embed.js urlProvider:network]] map[reflowTime:0.187 source:map[column:6916 line:0 type:source-location url:https://js.hubspot.com/web-interactives-embed.js urlProvider:network]] map[reflowTime:0.123 source:map[column:134 line:1628 type:source-location url:https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js urlProvider:network]] map[reflowTime:0.105 source:map[column:314 line:1625 type:source-location url:https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js urlProvider:network]]]

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

More than 4 preconnect connections were found. These should be used sparingly and only to the most important origins.
description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer SizeDuration
cdn.weglot.com/weglot.min.js70.9 KiB386 ms
try.abtasty.com/ff4a05c623f31a6158faabf93150e5b9.js2.9 KiB250 ms
/_static/??-eJyNjUEOQDAQAD+ktqpRF/GWthaNKklX8HsiDg4kzpOZg...34.7 KiB205 ms
/wp-content/themes/skift-2024/build/blocks/power-rankings...1.3 KiB
skift.com/wp-includes/blocks/cover/style.min.css?m=1774626884g1.8 KiB
experiments.parsely.com/vip-experiments.js?apiKey=skift.com9.5 KiB202 ms

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
article.c-tease > div.c-tease__image > a.o-aspect-ratio > img.wp-post-image article.c-tease > div.c-tease__image > a.o-aspect-ratio > img.wp-post-image
skift.com/wp-content/uploads/2025/11/1200x800-hero-social.png1.7 MiB1.7 MiB
head > meta head > meta
/hs-fs/hubfs/1080x1080px-1-1.png?width=1080&height=1080&n...700.8 KiB654.3 KiB
The Luxury Bubble Will Just Get Bigger div.wp-block-skift-megatrends-2026-cards__item > div.wp-block-skift-megatrends-2026-cards__card > a.wp-block-skift-megatrends-2026-cards__card-front > img
skift.com/wp-content/uploads/2025/12/WEALTH.png?resize=576,1024556.9 KiB545.3 KiB
Travel Marketers Try to Woo Large Language Models div.wp-block-skift-megatrends-2026-cards__item > div.wp-block-skift-megatrends-2026-cards__card > a.wp-block-skift-megatrends-2026-cards__card-front > img
skift.com/wp-content/uploads/2025/12/THE-MAGICIAN.png?resize=576,1024542.8 KiB531.3 KiB
Q&A: Accommodation Curation Will Change the Loyalty Landscape div.wp-block-skift-megatrends-2026-cards__item > div.wp-block-skift-megatrends-2026-cards__card > a.wp-block-skift-megatrends-2026-cards__card-front > img
skift.com/wp-content/uploads/2025/12/THE-KEY.png?resize=576,1024522.5 KiB510.9 KiB
Q&A: Travel’s High-Stakes Era Redefines What Care Means div.wp-block-skift-megatrends-2026-cards__item > div.wp-block-skift-megatrends-2026-cards__card > a.wp-block-skift-megatrends-2026-cards__card-front > img
skift.com/wp-content/uploads/2025/12/THE-SHIELD.png?resize=576,1024522.5 KiB510.9 KiB
Q&A: Asia’s Luxury Resurgence Realigns the Global Travel Order div.wp-block-skift-megatrends-2026-cards__item > div.wp-block-skift-megatrends-2026-cards__card > a.wp-block-skift-megatrends-2026-cards__card-front > img
skift.com/wp-content/uploads/2025/12/THE-EASTERN-RISE.png?resize=576,1024510.8 KiB499.3 KiB
Vibe Coding Will Unleash a Tsunami of Travel Startups div.wp-block-skift-megatrends-2026-cards__item > div.wp-block-skift-megatrends-2026-cards__card > a.wp-block-skift-megatrends-2026-cards__card-front > img
skift.com/wp-content/uploads/2025/12/THE-ALCHEMIST.png?resize=576,1024497.6 KiB486.0 KiB
Tourists Give Up on the United States of America div.wp-block-skift-megatrends-2026-cards__item > div.wp-block-skift-megatrends-2026-cards__card > a.wp-block-skift-megatrends-2026-cards__card-front > img
skift.com/wp-content/uploads/2025/12/THE-CLOSED-GATE.png?resize=576,1024473.1 KiB461.5 KiB
The Train Renaissance Arrives and Airlines Are All Aboard div.wp-block-skift-megatrends-2026-cards__item > div.wp-block-skift-megatrends-2026-cards__card > a.wp-block-skift-megatrends-2026-cards__card-front > img
skift.com/wp-content/uploads/2025/12/THE-TRAVELER.png?resize=576,1024458.2 KiB446.6 KiB
Q&A: Timeshare Owners Defy the Travel Slowdown  div.wp-block-skift-megatrends-2026-cards__item > div.wp-block-skift-megatrends-2026-cards__card > a.wp-block-skift-megatrends-2026-cards__card-front > img
skift.com/wp-content/uploads/2025/12/SANCTUARY.png?resize=576,1024425.8 KiB414.3 KiB
Asia’s Must-Have Travel Flex Is Great Skin div.wp-block-skift-megatrends-2026-cards__item > div.wp-block-skift-megatrends-2026-cards__card > a.wp-block-skift-megatrends-2026-cards__card-front > img
skift.com/wp-content/uploads/2025/12/THE-HIGH-PRIESTESs.png?resize=576,1024390.2 KiB378.6 KiB
article.c-tease > div.c-tease__image > a.o-aspect-ratio > img.wp-post-image article.c-tease > div.c-tease__image > a.o-aspect-ratio > img.wp-post-image
skift.com/wp-content/uploads/2025/11/1200x800-hero-social.png?resize=300,200103.7 KiB101.1 KiB
article.c-tease > div.c-tease__image > a.o-aspect-ratio > img.wp-post-image article.c-tease > div.c-tease__image > a.o-aspect-ratio > img.wp-post-image
skift.com/wp-content/uploads/2025/11/hero-full.png?resize=300,20068.2 KiB65.6 KiB
article.c-tease > div.c-tease__image > a.o-aspect-ratio > img.wp-post-image article.c-tease > div.c-tease__image > a.o-aspect-ratio > img.wp-post-image
skift.com/wp-content/uploads/2025/11/1200x800px-Gen-Next-2028.png?resize=300,20064.3 KiB61.8 KiB
An Airbus aircraft being refuelled article.c-tease > div.c-tease__image > a.o-aspect-ratio > img.wp-post-image
skift.com/wp-content/uploads/2025/12/SAF-image-airbus.jpg?resize=768,52456.0 KiB53.6 KiB
div.o-stack > div.wp-block-group > figure.wp-block-image > img.wp-image-720984 div.o-stack > div.wp-block-group > figure.wp-block-image > img.wp-image-720984
i.ytimg.com/vi/PhUGIYQJw2U/sddefault.jpg80.0 KiB30.0 KiB
An American Airlines Boeing 777-300ER. article.c-tease > div.c-tease__image > a.o-aspect-ratio > img.wp-post-image
/wp-content/uploads/2025/02/N732AN-American-Airlines-Boei...31.6 KiB24.1 KiB
OpenAI ChatGPT travel ads article.c-tease > div.c-tease__image > a.o-aspect-ratio > img.wp-post-image
skift.com/wp-content/uploads/2026/01/OpenAI-travel-ad-mockup.png?resize=300,16928.5 KiB23.8 KiB
TUI office article.c-tease > div.c-tease__image > a.o-aspect-ratio > img.wp-post-image
/wp-content/uploads/2022/12/TUI_KWA4-2-e1670969861707.jpg...26.4 KiB15.3 KiB
div.o-stack > div.wp-block-group > figure.wp-block-image > img.wp-image-720992 div.o-stack > div.wp-block-group > figure.wp-block-image > img.wp-image-720992
skift.com/wp-content/uploads/2024/12/800x800px-Sarah-Kopit.png?resize=120,12012.5 KiB10.1 KiB
notification icon div#normal-slidedown > div#slidedown-body > div.slidedown-body-icon > img
/permanent/8b9b5b54-e8fe-46d8-89c4-f919201f6482/Gy3eCT08S...10.0 KiB9.0 KiB
photoillustration view of a hotel bedroom in a laboratory to illustrate hotel r… article.c-tease > div.c-tease__image > a.o-aspect-ratio > img.wp-post-image
/wp-content/uploads/2025/10/hotel-room-lab-for-homepage-a...9.1 KiB6.6 KiB
India Holi article.c-tease > div.c-tease__image > a.o-aspect-ratio > img.wp-post-image
/wp-content/uploads/2026/04/foreign-tourist-e177676709168...6.7 KiB4.4 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 277 ms
URLTime Spent
skift.com/277 ms
skift.com/es/0.0 ms

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to windowing. Learn how to improve CLS

Why this matters

Performance issues directly impact user engagement and conversion rates.

ElementLayout shift score
Skift – Travel Industry News & Insights for Global Business Leaders DON’T MISS … body.home > main.c-main
0.171
Noticias destacadas AEROLÍNEAS American and Alaska in Talks Over a Revenue-Shar… body.home > main.c-main > div.wp-site-blocks > div.wp-block-group
0.105
Noticias destacadas AEROLÍNEAS American and Alaska in Talks Over a Revenue-Shar… body.home > main.c-main > div.wp-site-blocks > div.wp-block-group
0.016

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 70 ms 24.5 KiB
URLTransfer SizeEst Savings
/_static/??-eJyNjUEOQDAQAD+ktqpRF/GWthaNKklX8HsiDg4kzpOZg...34.6 KiB24.5 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 460 ms 1.2 MiB
URLTransfer SizeEst Savings
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js361.8 KiB161.6 KiB
www.googletagmanager.com/gtag/js?id=G-DGT39WCYBD&cx=c&gtm=4e64k1166.3 KiB107.8 KiB
www.googletagmanager.com/gtag/js?id=AW-875682399146.9 KiB104.1 KiB
/pagead/managed/js/gpt/m202604210101/pubads_impl.js?cb=31...187.5 KiB100.2 KiB
www.googletagmanager.com/gtm.js?id=GTM-WZ9FZL8180.8 KiB62.3 KiB
www.googletagmanager.com/gtag/js?id=G-BRZW5HSDC0153.9 KiB59.7 KiB
www.googletagmanager.com/gtag/js?id=AW-875682399&cx=c&gtm=4e64k1147.0 KiB59.0 KiB
www.googletagmanager.com/gtag/destination?id=G-DGT39WCYBD&cx=c&gtm=4e64k1166.3 KiB57.0 KiB
try.abtasty.com/ff4a05c623f31a6158faabf93150e5b9/main.4c2ba378a61cd93c0690.js70.2 KiB51.8 KiB
cdn.weglot.com/weglot.min.js69.2 KiB42.9 KiB
script.hotjar.com/modules.6a0f3932cb1341a35c18.js56.1 KiB36.1 KiB
connect.facebook.net/en_US/fbevents.js96.5 KiB33.8 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js73.1 KiB31.7 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js73.1 KiB31.7 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js73.1 KiB31.7 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js73.1 KiB31.0 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js73.1 KiB30.9 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js73.1 KiB30.9 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js73.1 KiB30.9 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js73.1 KiB30.7 KiB
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.es6.js?v=16060341.6 KiB26.2 KiB
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwMQ.js53.2 KiB26.0 KiB
skift.com/wp-includes/js/jquery/jquery.min.js?m=1774626886g30.7 KiB23.3 KiB
s.adroll.com/j/roundtrip.js28.4 KiB22.4 KiB
ml314.com/tag.aspx?22338.2 KiB20.6 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTotal CPU TimeScript EvaluationScript Parse
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js1.7 s1.4 s29 ms
Unattributable883 ms124 ms0.0 ms
skift.com/es/838 ms46 ms2.6 ms
/pagead/managed/js/gpt/m202604210101/pubads_impl.js?cb=31...578 ms423 ms28 ms
js.hs-analytics.net/analytics/1776899100000/449646.js499 ms343 ms6.1 ms
/pagead/managed/js/activeview/current/ufs_web_display.js403 ms350 ms30 ms
/_static/??-eJy108FugzAMBuAXmuuWdmWXac+SEENdSIJsA69fRnvpd...280 ms143 ms2.0 ms
cdn.weglot.com/weglot.min.js277 ms127 ms4.9 ms
www.googletagmanager.com/gtag/destination?id=G-DGT39WCYBD&cx=c&gtm=4e64k1244 ms207 ms13 ms
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwMQ.js184 ms146 ms19 ms
script.hotjar.com/modules.6a0f3932cb1341a35c18.js179 ms120 ms16 ms
www.googletagmanager.com/gtm.js?id=GTM-WZ9FZL8138 ms116 ms12 ms
skift.com/cdn-cgi/challenge-platform/scripts/jsd/main.js134 ms128 ms0.5 ms
/wp-content/themes/skift-pangea/build/theme/index.js?ver=...120 ms24 ms1.4 ms
cdn.weglot.com/switchers/default.20289500f58c41f7e3b30bb9c40fb0f92ee1f51a.min.js111 ms49 ms2.0 ms
cdn.userway.org/widgetapp/2026-04-14-10-40-20/widget_app_base_1776163220800.js100 ms84 ms7.0 ms
www.googletagmanager.com/gtag/js?id=G-BRZW5HSDC093 ms79 ms12 ms
cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.es6.js?v=16060392 ms55 ms11 ms
www.youtube.com/s/player/1bb6ee63/www-widgetapi.vflset/www-widgetapi.js91 ms82 ms2.9 ms
/signals/config/7291063997621567?v=2.9.303&r=stable&domai...85 ms76 ms9.2 ms
scripts.clarity.ms/0.8.59/clarity.js80 ms59 ms3.8 ms
www.googletagmanager.com/gtag/js?id=AW-875682399&cx=c&gtm=4e64k162 ms52 ms9.4 ms
js.hubspot.com/web-interactives-embed.js60 ms46 ms8.3 ms
connect.facebook.net/en_US/fbevents.js53 ms40 ms13 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation5.1 s
Other1.5 s
Style & Layout816 ms
Script Parsing & Compilation312 ms
Rendering206 ms
Garbage Collection150 ms
Parse HTML & CSS119 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reasonFailure type
Internal error.Not actionable

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer Size
skift.com/wp-content/uploads/2025/11/1200x800-hero-social.png1.7 MiB
skift.com/wp-content/uploads/2025/11/hero-full.png723.0 KiB
/hs-fs/hubfs/1080x1080px-1-1.png?width=1080&height=1080&n...701.5 KiB
skift.com/wp-content/uploads/2025/12/WEALTH.png?resize=576,1024557.7 KiB
skift.com/wp-content/uploads/2025/12/THE-MAGICIAN.png?resize=576,1024543.5 KiB
skift.com/wp-content/uploads/2025/12/THE-KEY.png?resize=576,1024523.2 KiB
skift.com/wp-content/uploads/2025/12/THE-SHIELD.png?resize=576,1024523.2 KiB
skift.com/wp-content/uploads/2025/12/THE-EASTERN-RISE.png?resize=576,1024511.5 KiB
skift.com/wp-content/uploads/2025/12/THE-ALCHEMIST.png?resize=576,1024498.3 KiB
skift.com/wp-content/uploads/2025/12/THE-CLOSED-GATE.png?resize=576,1024473.7 KiB

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Optimize DOM size
●LCP breakdown
●LCP request discovery
●Modern HTTP
●Optimize viewport for mobile
●Minify CSS
●Minify JavaScript
●User Timing marks and measures 31 user timings
●Avoid long main-thread tasks 20 long tasks found
●Image elements have explicit `width` and `height`
●Network Requests
●Network Round Trip Times 180 ms
●Server Backend Latencies 290 ms
●Tasks
●Diagnostics
●Metrics
●Screenshot Thumbnails
●Final Screenshot
●Script Treemap Data
●Resources Summary
●Initial server response time was short Root document took 40 ms
○INP breakdown
○Avoid non-composited animations
78

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Sectores div.c-header__accordion > ul#menu-offcanvas > li#menu-item-719077 > button.o-accordion__tab
Eventos div.c-header__accordion > ul#menu-offcanvas > li#menu-item-719089 > button.o-accordion__tab
Podcasts de Skift Travel div.c-header__accordion > ul#menu-offcanvas > li#menu-item-797967 > button.o-accordion__tab
Skift Forum Videos div.c-header__accordion > ul#menu-offcanvas > li#menu-item-789559 > button.o-accordion__tab

ARIA dialog elements without accessible names may prevent screen readers users from discerning the purpose of these elements. Learn how to make ARIA dialog elements more accessible.

Why this matters

Informational: a Permissions-Policy directive showing feature -> allowed origins.

Source: MDN Permissions-Policy

Failing Elements
Popup CTA body.home > div#hs-web-interactives-top-anchor > div#hs-overlay-cta-207223798449

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Privacy Policy. div#hs-eu-cookie-confirmation-inner > div#hs-eu-policy-wording > p > a
Accept div#hs-eu-cookie-confirmation-inner > div#hs-en-cookie-confirmation-buttons-area > div#hs-eu-cookie-confirmation-button-group > a#hs-eu-confirmation-button
Decline div#hs-eu-cookie-confirmation-inner > div#hs-en-cookie-confirmation-buttons-area > div#hs-eu-cookie-confirmation-button-group > a#hs-eu-decline-button
AEROLÍNEAS article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
TECNOLOGÍA DE VIAJES article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
AEROLÍNEAS article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
VIAJES EN LÍNEA article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
OPERADORES TURÍSTICOS article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
OPERADORES TURÍSTICOS article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
HOTELES article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
VIAJES EN LÍNEA article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
AEROLÍNEAS article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
TURISMO article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
VIAJES EN LÍNEA article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
TECNOLOGÍA DE VIAJES article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
TURISMO article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a
TURISMO article.c-tease > div.c-tease__content > div.c-tease__eyebrow > a

These are opportunities to improve the legibility of your content.

Names and labels

Labels ensure that form controls are announced properly by assistive technologies, like screen readers. Learn more about form element labels.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group-inline > div.c-form__field > input.c-form__input form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group-inline > div.c-form__field > input.c-form__input
form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input
form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input
form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input
form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input
form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input form.wp-block-skift-beehiiv-subscribe-form__form > div.c-form__field-group > div.c-form__field > input.c-form__input

Screen reader users rely on frame titles to describe the contents of frames. Learn more about frame titles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#splide02-track > div#splide02-list > div#splide02-slide01 > iframe div#splide02-track > div#splide02-list > div#splide02-slide01 > iframe
div#splide02-track > div#splide02-list > div#splide02-slide02 > iframe div#splide02-track > div#splide02-list > div#splide02-slide02 > iframe
div#splide02-track > div#splide02-list > div#splide02-slide03 > iframe div#splide02-track > div#splide02-list > div#splide02-slide03 > iframe

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.wp-block-columns > div.wp-block-column > figure.wp-block-image > a div.wp-block-columns > div.wp-block-column > figure.wp-block-image > a
div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a
div.o-stack > div.wp-block-group > h3#h-the-trump-effect > a div.o-stack > div.wp-block-group > h3#h-the-trump-effect > a
div.wp-block-group > div.wp-block-group > figure.wp-block-image > a div.wp-block-group > div.wp-block-group > figure.wp-block-image > a
div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a
div.o-stack > div.wp-block-group > h3#h-early-check-in > a div.o-stack > div.wp-block-group > h3#h-early-check-in > a
div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a
div.o-stack > div.wp-block-group > h3#h-very-online > a div.o-stack > div.wp-block-group > h3#h-very-online > a
div.wp-site-blocks > div.wp-block-group > figure.wp-block-image > a div.wp-site-blocks > div.wp-block-group > figure.wp-block-image > a
div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a
div.wp-block-columns > div.wp-block-column > figure.wp-block-image > a div.wp-block-columns > div.wp-block-column > figure.wp-block-image > a
div.wp-block-columns > div.wp-block-column > figure.wp-block-image > a div.wp-block-columns > div.wp-block-column > figure.wp-block-image > a
div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a div.wp-block-skift-featured-posts__layout > div.o-stack > h2.wp-block-skift-featured-posts__heading > a
div.o-stack > div.wp-block-group > h3#h-greenshift > a div.o-stack > div.wp-block-group > h3#h-greenshift > a
div.wp-block-columns > div.wp-block-column > figure.wp-block-image > a div.wp-block-columns > div.wp-block-column > figure.wp-block-image > a

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Scroll right div.airlift-ticker > div.airlift-ticker-wrapper > div.ticker-buttons > button.chevron-button

These items highlight common accessibility best practices.

○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]`s have all required `[aria-*]` attributes
●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
●`[role]`s are contained by their required parent element
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Buttons have an accessible name
●Image elements have `[alt]` attributes
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●`button`, `link`, and `menuitem` elements have accessible names
●ARIA attributes are used as specified for the element's role
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Elements use only permitted ARIA attributes
●ARIA toggle fields have accessible names
●Document has a `<title>` element
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Links are distinguishable without relying on color.
●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
●No element has a `[tabindex]` value greater than 0
●`[lang]` attributes have a valid value
●Heading elements appear in a sequentially-descending order
●Document has a main landmark.
●Deprecated ARIA roles were not used
●ARIA IDs are unique
●Uses ARIA roles only on compatible elements
●Identical links have the same purpose.
○`[accesskey]` values are unique
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○No form fields have multiple labels
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Skip links are focusable.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○`<video>` elements contain a `<track>` element with `[kind="captions"]`
○Tables have different content in the summary attribute and `<caption>`.
○All heading elements contain content.
○Image elements do not have `[alt]` attributes that are redundant text.
○Elements with visible text labels have matching accessible names.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
81

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
AttributionReporting
snap.licdn.com/li.lms-analytics/insight.min.js
SharedStorage
skift.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
StorageType.persistent is deprecated. Please use standardized navigator.storage instead.
skift.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
Fledge
skift.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
Specifying overflow: visible on img, video and canvas tags may cause them to produce visual content outside of the element bounds. See https://github.com/WICG/shared-element-transitions/blob/main/debugging_overflow_on_images.md.
scripts.clarity.ms/0.8.59/clarity.js line 1, col 31518
●Uses HTTPS
●Avoids third-party cookies
●Allows users to paste into input fields
●Avoids requesting the geolocation permission on page load
●Avoids requesting the notification permission on page load
●Displays images with correct aspect ratio
●Serves images with appropriate resolution
●Page has the HTML doctype
●Properly defines charset
●No browser errors logged to the console
●No issues in the `Issues` panel in Chrome Devtools
●Ensure CSP is effective against XSS attacks
●Use a strong HSTS policy
●Ensure proper origin isolation with COOP
●Mitigate DOM-based XSS with Trusted Types
●Detected JavaScript libraries
●Page has valid source maps
○Redirects HTTP traffic to HTTPS
○Mitigate clickjacking with XFO or CSP
92

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Crawling and Indexing

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. Learn how to make links crawlable

Why this matters

Performance issues directly impact user engagement and conversion rates.

Uncrawlable Link
VIEW ALL MEGATRENDS div.wp-block-group > div.wp-block-buttons > div.wp-block-button > a.wp-block-button__link

To appear in search results, crawlers need access to your app.

○Structured data is valid
●Page isn’t blocked from indexing
●Document has a `<title>` element
●Document has a meta description
●Page has successful HTTP status code
●Links have descriptive text
●robots.txt is valid
●Image elements have `[alt]` attributes
●Document has a valid `hreflang`
●Document has a valid `rel=canonical`

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