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Your site vs. Google Ads average

Your site
73
Google Ads average
76
CategoryYour scorePeer avgDeltaPercentile
Performance8777+10—
Security6671-5—
Accessibility4864-16—
SEO8392-9—
Infrastructure8687-1—
Compliance7574+1—
Content6483-19—
Sustainability7674+2—

Better than 27% of Google Ads sites

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Category: Advertising

Google Ads

Based on 106 real audits

41
Avg. Performance
86
Avg. Accessibility
87
Avg. Best Practices
92
Avg. SEO
71
Avg. Security
76
Avg. Composite
41 /100
Avg. Performance
525 ms
Avg. TTFB
76 /100
Avg. Composite
106
Sites Audited

How Google Ads sites compare

Google Ads sites tend to score below average on performance (41/100), compared to the global average of 63/100.

Recent Audits

View adoption trends → See all 85 websites using Google Ads →
SitePerformanceGradeAudited
shopnoble.com26C2026-10-19
hrefs.com29B2026-10-18
www.ricksmainroofing.com26C2026-10-16
toptechplumbingtx.com32C2026-10-15
costdown.org76A2026-10-10
wikiauthoritygroup.com17B2026-10-09
tuffdigitalmarketing.com30C2026-10-01
iacesport.com80B2026-09-24
iacesport.com59B2026-09-24
iacesport.com74B2026-09-24

Commonly Used With

Sites that use Google Ads also commonly use:

Google Ads Conversion Tracking Analytics 106Google Tag Manager Tag managers 99Google Analytics Analytics 94Open Graph Miscellaneous 93jQuery JavaScript libraries 67core-js JavaScript libraries 66Priority Hints Performance 64Google Search Console Analytics 64HTTP/3 Miscellaneous 56Google Font API Font scripts 55

Compare with...

Google Ads vs Google Ads Conversion TrackingGoogle Ads vs Google Tag ManagerGoogle Ads vs Google AnalyticsGoogle Ads vs Open GraphGoogle Ads vs jQueryGoogle Ads vs core-jsGoogle Ads vs Priority HintsGoogle Ads vs Google Search ConsoleGoogle Ads vs HTTP/3Google Ads vs Google Font API

FAQ

What is the average Lighthouse performance score for Google Ads sites?
Based on 106 real audits, Google Ads sites score an average of 41/100 on Lighthouse performance.
How does Google Ads compare on web security?
Google Ads sites score an average security grade of 71/100 in BeaverCheck audits.
What is the average page load time for Google Ads websites?
The average Time to First Byte (TTFB) for Google Ads sites is 525ms based on 106 audits.
How can I improve my Google Ads site's performance?
Run a free audit on BeaverCheck to get specific recommendations for your Google Ads site. Common issues include render-blocking resources, unoptimized images, and missing caching headers.

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