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Your site vs. Google Ads average

Your site
73
Google Ads average
73
CategoryYour scorePeer avgDeltaPercentile
Performance8773+14—
Security66660—
Accessibility4858-10—
SEO8391-8—
Infrastructure86860—
Compliance7578-3—
Content6482-18—
Sustainability7670+6—

Better than 41% of Google Ads sites

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Category: Advertising

Google Ads

Based on 70 real audits

38
Avg. Performance
85
Avg. Accessibility
83
Avg. Best Practices
90
Avg. SEO
66
Avg. Security
73
Avg. Composite
38 /100
Avg. Performance
453 ms
Avg. TTFB
73 /100
Avg. Composite
70
Sites Audited

How Google Ads sites compare

Google Ads sites tend to score below average on performance (38/100), compared to the global average of 66/100.

Recent Audits

See all 67 websites using Google Ads →
SitePerformanceGradeAudited
www.jxdeco-packaging.com84C2026-05-29
www.lusciousleopard.com37C2026-05-15
tkpg.co.uk63B2026-05-13
www.pinewoodpro.com67B2026-05-12
www.pinewoodpro.com/?BranchKey=7dbefe8b5aeef341e9fa25a9a8f3523056B2026-05-12
ingramfinancial.com.au32B2026-05-11
Ingramfinancial.com.au51B2026-05-10
Pinewoodpro.com57B2026-05-10
washingtonian.com30C2026-04-22
he.net89C2026-04-22

Commonly Used With

Sites that use Google Ads also commonly use:

Google Ads Conversion Tracking Analytics 70Google Tag Manager Tag managers 64Google Analytics Analytics 60Open Graph Miscellaneous 58Google Search Console Analytics 56core-js JavaScript libraries 40jQuery JavaScript libraries 39Cloudflare CDN 36Priority Hints Performance 35Microsoft Analytics 34

Compare with...

Google Ads vs Google Ads Conversion TrackingGoogle Ads vs Google Tag ManagerGoogle Ads vs Google AnalyticsGoogle Ads vs Open GraphGoogle Ads vs Google Search ConsoleGoogle Ads vs core-jsGoogle Ads vs jQueryGoogle Ads vs CloudflareGoogle Ads vs Priority HintsGoogle Ads vs Microsoft

FAQ

What is the average Lighthouse performance score for Google Ads sites?
Based on 70 real audits, Google Ads sites score an average of 38/100 on Lighthouse performance.
How does Google Ads compare on web security?
Google Ads sites score an average security grade of 66/100 in BeaverCheck audits.
What is the average page load time for Google Ads websites?
The average Time to First Byte (TTFB) for Google Ads sites is 453ms based on 70 audits.
How can I improve my Google Ads site's performance?
Run a free audit on BeaverCheck to get specific recommendations for your Google Ads site. Common issues include render-blocking resources, unoptimized images, and missing caching headers.

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