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Your site vs. Google Ads average

Your site
73
Google Ads average
73
CategoryYour scorePeer avgDeltaPercentile
Performance8773+14—
Security6667-1—
Accessibility4859-11—
SEO8391-8—
Infrastructure86860—
Compliance7577-2—
Content6482-18—
Sustainability7670+6—

Better than 38% of Google Ads sites

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Category: Advertising

Google Ads

Based on 75 real audits

39
Avg. Performance
85
Avg. Accessibility
83
Avg. Best Practices
90
Avg. SEO
67
Avg. Security
73
Avg. Composite
39 /100
Avg. Performance
538 ms
Avg. TTFB
73 /100
Avg. Composite
75
Sites Audited

How Google Ads sites compare

Google Ads sites tend to score below average on performance (39/100), compared to the global average of 59/100.

Recent Audits

View adoption trends → See all 72 websites using Google Ads →
SitePerformanceGradeAudited
medicitalia.it59B2026-08-06
servtop.com.br39B2026-07-13
enel.it25C2026-07-11
officeox.com45C2026-07-10
www.oneou.com41B2026-06-21
www.jxdeco-packaging.com84C2026-05-29
www.lusciousleopard.com37C2026-05-15
tkpg.co.uk63B2026-05-13
www.pinewoodpro.com67B2026-05-12
www.pinewoodpro.com/?BranchKey=7dbefe8b5aeef341e9fa25a9a8f3523056B2026-05-12

Commonly Used With

Sites that use Google Ads also commonly use:

Google Ads Conversion Tracking Analytics 75Google Tag Manager Tag managers 68Google Analytics Analytics 64Open Graph Miscellaneous 63Google Search Console Analytics 58jQuery JavaScript libraries 42core-js JavaScript libraries 41Priority Hints Performance 37Cloudflare CDN 36Microsoft Analytics 34

Compare with...

Google Ads vs Google Ads Conversion TrackingGoogle Ads vs Google Tag ManagerGoogle Ads vs Google AnalyticsGoogle Ads vs Open GraphGoogle Ads vs Google Search ConsoleGoogle Ads vs jQueryGoogle Ads vs core-jsGoogle Ads vs Priority HintsGoogle Ads vs CloudflareGoogle Ads vs Microsoft

FAQ

What is the average Lighthouse performance score for Google Ads sites?
Based on 75 real audits, Google Ads sites score an average of 39/100 on Lighthouse performance.
How does Google Ads compare on web security?
Google Ads sites score an average security grade of 67/100 in BeaverCheck audits.
What is the average page load time for Google Ads websites?
The average Time to First Byte (TTFB) for Google Ads sites is 538ms based on 75 audits.
How can I improve my Google Ads site's performance?
Run a free audit on BeaverCheck to get specific recommendations for your Google Ads site. Common issues include render-blocking resources, unoptimized images, and missing caching headers.

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