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Your site vs. Google Ads average

Your site
73
Google Ads average
72
CategoryYour scorePeer avgDelta
Performance8772+15
Security6665+1
Accessibility4856-8
SEO8391-8
Infrastructure8687-1
Compliance7579-4
Content6482-18
Sustainability7670+6

Better than 46% of Google Ads sites

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Google Ads

Based on 62 real audits

36
Avg. Performance
86
Avg. Accessibility
83
Avg. Best Practices
90
Avg. SEO
65
Avg. Security
72
Avg. Composite
36 /100
Avg. Performance
372 ms
Avg. TTFB
72 /100
Avg. Composite
62
Sites Audited

How Google Ads sites compare

Google Ads sites tend to score below average on performance (36/100), compared to the global average of 46/100.

Recent Audits

SitePerformanceGradeAudited
washingtonian.com30C2026-04-22
he.net89C2026-04-22
hotpepper.jp49D2026-04-22
tuv.com34D2026-04-22
copy.ai49C2026-04-22
au.com25C2026-04-22
rockpapershotgun.com36C2026-04-22
outdooractive.com29C2026-04-22
utdallas.edu35C2026-04-22
rotary.org33C2026-04-22

Commonly Used With

Sites that use Google Ads also commonly use:

Google Ads Conversion Tracking Analytics 62Google Tag Manager Tag managers 57Google Analytics Analytics 53Open Graph Miscellaneous 51Google Search Console Analytics 50core-js JavaScript libraries 39jQuery JavaScript libraries 34Microsoft Analytics 33Facebook Pixel Analytics 31Cloudflare CDN 30

Compare with...

Google Ads vs Google Ads Conversion TrackingGoogle Ads vs Google Tag ManagerGoogle Ads vs Google AnalyticsGoogle Ads vs Open GraphGoogle Ads vs Google Search ConsoleGoogle Ads vs core-jsGoogle Ads vs jQueryGoogle Ads vs MicrosoftGoogle Ads vs Facebook PixelGoogle Ads vs Cloudflare

FAQ

What is the average Lighthouse performance score for Google Ads sites?
Based on 62 real audits, Google Ads sites score an average of 36/100 on Lighthouse performance.
How does Google Ads compare on web security?
Google Ads sites score an average security grade of 65/100 in BeaverCheck audits.
What is the average page load time for Google Ads websites?
The average Time to First Byte (TTFB) for Google Ads sites is 372ms based on 62 audits.
How can I improve my Google Ads site's performance?
Run a free audit on BeaverCheck to get specific recommendations for your Google Ads site. Common issues include render-blocking resources, unoptimized images, and missing caching headers.

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